Goodreads: Navigating through the Digital Marketing Universe

Running Facebook ads for B2B SaaS can feel confusing because the platform often shows “good metrics” (CTR, CPC, engagement), but the business sees no real impact, no qualified leads, no demos, and no pipeline. The truth is: Facebook ads not converting is not one problem. It’s a symptom. And unless you diagnose the real bottleneck, […]

Scaling Facebook ads for B2B SaaS is not as simple as increasing your daily budget. Most SaaS companies hit a wall where CPL rises, demo quality drops, and CAC spikes when they try to scale from ₹2 lakhs/month to ₹20 lakhs/month. This happens because Facebook’s delivery system reacts differently at scale, your best audiences saturate […]

Your startup just raised seed funding, and now the pressure is real. You need to scale fast, prove unit economics, and hit growth targets that justify your next funding round. But growth is expensive, and wasting even a few lakhs on the wrong campaigns can set you back months. Building an in-house performance marketing team […]

You search for “best noise-cancelling headphones” on Google. The top results show star ratings directly in search results. One product has 4.7 stars from 2,341 reviews. Another shows 4.2 stars from 856 reviews. Which one do you click first? Most users prefer results that display review stars, even if they rank lower organically. Those visible […]

You see two identical smartphones with the same specifications. One costs ₹15,000. The other costs ₹40,000. The expensive one has Apple’s logo. The cheaper one is from an unknown brand. Why do millions of people pay ₹25,000 extra for a brand name? That difference is brand value. Brand value is not physical. You cannot touch […]

Most Indian companies focus on hiring numbers. How many positions were filled? How quickly? How many interviews were conducted? But they ignore the silent exodus happening in the background. Here’s the reality: An organization hires 100 people. By year-end, 18 have left. On the surface, it looks normal; average attrition. But dig deeper, and you […]