upGrowth Digital LLP, referred to in this policy as “upGrowth”, “we”, “us”, or “our”, respects your privacy and is committed to protecting your personal data. This privacy policy explains what data we collect when you visit upgrowth.in or use any of our products, tools, calculators, or services, how we use that data, and the rights you have over it.
By using our website or services, you agree to the practices described in this policy.
2. Who this policy applies to
This policy applies to the following individuals.
Visitors to upgrowth.in and any subdomain or product page operated by upGrowth.
Users of our calculators, frameworks, assessments, and AI products including Grove.
Clients and prospective clients who contact us through any form, email, or call.
Applicants who submit information through our careers page.
Subscribers to our newsletters, podcast, or any content download.
3. What information we collect
3.1 Information you provide directly
We collect personal data when you choose to share it with us, for example when you do any of the following.
Submit a contact form, enquiry form, or proposal request.
Use one of our calculators, frameworks, or assessment tools such as Agency Fit Score.
Subscribe to a newsletter or download a guide.
Apply for a job through our careers page.
Engage with Grove, our AI growth strategist.
Sign up for an event, webinar, or workshop.
The personal data we may collect includes your name, email address, phone number, company name, designation, business website, and any other information you voluntarily provide.
3.2 Information collected automatically
When you visit our website, we automatically collect certain technical information.
IP address and approximate location.
Browser type, device type, and operating system.
Referring URL and pages visited.
Time spent on each page and clickstream data.
Date and time of visit.
3.3 Cookies and tracking technologies
We use cookies and similar technologies such as web beacons and pixel tags. These help us remember your preferences, measure website performance, and understand how visitors use the site.
Cookie category
Purpose
Strictly necessary
Required for the website to function, such as session management.
Performance and analytics
Help us understand how visitors interact with the site. Includes Google Analytics.
Functional
Remember choices you make, such as language or region preferences.
Advertising
Used by us or our partners to deliver relevant ads. Includes Google Ads and Meta Pixel.
You can control cookies through your browser settings. Disabling certain cookies may affect parts of the website experience.
4. How we use your information
We use the personal data we collect for the following purposes.
To respond to your enquiries and deliver the services you request.
To operate, maintain, and improve our website, tools, and AI products.
To send you newsletters, marketing communications, and updates that you have opted into.
To analyse website performance and user behaviour to improve our offerings.
To process job applications and evaluate candidates.
To comply with legal obligations under Indian law and any other applicable data protection laws.
To prevent fraud, abuse, and unauthorised access to our systems.
5. Legal basis for processing
Depending on the jurisdiction you are in, we rely on the following legal bases to process your personal data.
Consent, where you have given clear consent for a specific purpose, for example when subscribing to a newsletter.
Contractual necessity, to deliver services you have requested or to fulfil a contract with you.
Legal obligation, to comply with Indian and other applicable laws.
Legitimate interest, for purposes such as analytics, fraud prevention, and communication with existing clients, where these do not override your rights and freedoms.
6. How we share your information
We do not sell your personal data. We share data only in the following circumstances.
With trusted service providers who help us operate the website and deliver services, such as hosting providers, analytics platforms, CRM systems, and email marketing tools.
With advertising partners for measurement and targeting, in line with the cookie preferences you have set.
With professional advisors such as lawyers, accountants, and auditors where necessary.
With regulatory or law enforcement authorities where we are legally required to do so.
With a buyer or successor in the event of a merger, acquisition, or sale of all or part of our business.
6.1 Third-party platforms that process your data
The following platforms may process your personal data on our behalf.
Platform
Purpose
Google Analytics and Google Tag Manager
Website analytics and tag management.
Google Ads
Advertising delivery and conversion measurement.
HubSpot
Customer relationship management and marketing automation.
ActiveCampaign
Email marketing and automation.
SEMrush
SEO research and competitive analytics tooling.
Meta Pixel
Advertising and conversion measurement on Meta platforms.
WordPress and Elementor
Content management and website infrastructure.
Trustpilot
Customer review collection.
Each of these providers operates under its own privacy policy. We recommend reviewing their policies for full transparency on how they handle your data.
6.2 AI products and your data
When you use Grove or any other AI product on upgrowth.in, the inputs you provide may be processed by underlying large language model providers in order to generate a response. We do not use your inputs to train third-party models, and we apply reasonable controls to prevent your business information from being retained beyond the session unless you explicitly save it.
7. Data retention
We retain personal data only for as long as necessary to fulfil the purpose it was collected for, or as required by law.
Data type
Retention period
Enquiry and contact form data
Up to 36 months after the last interaction, unless deletion is requested earlier.
Newsletter subscribers
Until you unsubscribe, plus a short suppression list to honour your opt-out.
Client engagement data
Duration of the engagement plus up to 8 years thereafter, in line with statutory record-keeping requirements.
Job applicant data
Up to 12 months after application review, unless you consent to longer retention.
Website analytics data
Up to 26 months in Google Analytics, or as configured in our analytics settings.
8. Your rights
Subject to the laws applicable in your jurisdiction, you have the following rights over your personal data.
The right to access the personal data we hold about you.
The right to correct inaccurate or incomplete data.
The right to erasure of your data, subject to certain legal exceptions.
The right to withdraw consent at any time where processing is based on consent.
The right to object to certain types of processing, including direct marketing.
The right to data portability where technically feasible.
The right to nominate another person to exercise your rights in the event of death or incapacity, as provided under the Digital Personal Data Protection Act, 2023.
The right to lodge a complaint with the relevant data protection authority, including the Data Protection Board of India.
To exercise any of these rights, contact us using the details in Section 13. The right to grievance redressal in respect of any act or omission relating to your personal data.
9. Children’s privacy
Our website and services are intended for individuals aged 18 and above. We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child without verified parental consent, we will delete it promptly. Where applicable under the DPDP Act, we will obtain verifiable parental consent before processing the personal data of any child.
10. International data transfers
upGrowth is based in India. Some of our third-party service providers may store or process data in other countries, including the United States and the European Union. Where required, we put in place appropriate safeguards to protect your data during such transfers, in line with applicable laws.
11. Data security
We use industry-standard technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include encrypted connections, role-based access controls, and regular security reviews.
No method of transmission over the internet or electronic storage is fully secure. While we work continuously to protect your data, we cannot guarantee absolute security.
12. Changes to this policy
We may update this privacy policy from time to time to reflect changes in our practices, services, or legal requirements. The latest version will always be available on this page, with the “Last updated” date refreshed accordingly.
For significant changes, we will provide prominent notice on the website or contact you by email where appropriate.
13. Contact and grievance officer
For any questions, concerns, or requests relating to your personal data, please contact us.
In accordance with the Information Technology Rules, 2011 and the Digital Personal Data Protection Act, 2023, we have appointed a grievance officer to address concerns related to the processing of your personal data.
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