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upGrowth Arcade · Play. Score. Find the gap.

Growth marketing, played not preached.

Short games that test what you actually know about AI search, paid media and marketing metrics. Free score in 3 minutes, every answer sourced. Share it, or unlock the breakdown of where you’re leaking visibility and spend.

LiveGEO / AI visibilityMedium

Citation Pilot

Fly into the cloud that gets your brand cited by ChatGPT, Gemini and Perplexity. Dodge the distractions. Every myth you pick costs altitude.

12 GATES · ~3 MIN · AI VISIBILITY SCORE
Play Citation Pilot
LiveGoogle AdsHard

Quality Score Pilot

An auction room for Google Ads beliefs. Split Rs 10,000 between 2 paddles on every lot, back the answer Google documents, and see how much budget your instincts burn.

12 LOTS · ~3 MIN · ACCOUNT HEALTH SCORE
Play Quality Score Pilot
LiveFounder satireEasy

Vanity Metric Breakout

A wall of impressions, followers and likes. 3 interns. 90 seconds to the board meeting. Clear the metrics that actually move revenue before time runs out.

90 SECONDS · 3 INTERNS · SHAREABLE SCORE
Play Vanity Metric Breakout
Meta AdsMedium

Scale or Kill

Swipe through ad set snapshots. Scale the winners, kill the burners, and see how much budget your gut would have wasted.

20 CARDS · ~2 MIN
In the queue
SEOHard

Crawl Budget Maze

Guide the crawler to your money pages before it burns out on faceted URLs, redirect chains and orphaned blogs.

5 LEVELS · ~4 MIN
In the queue
Founder satireEasy

Attribution Roulette

Every channel claims the same sale. Spin the wheel, pick the model, and watch the CFO's face.

ENDLESS · SHAREABLE SCORE
In the queue

How the Arcade works

  1. 1. Play2 to 4 minutes on phone or desktop. No sign-up to start.
  2. 2. Learn as you goEvery answer explains why, and links to the primary source it comes from.
  3. 3. Share your scorePost your rank on LinkedIn or X and dare your team to beat it.
  4. 4. Unlock the breakdownAdd your work email for a pillar-by-pillar gap report and the first fix for each weak spot.

Questions

What is the upGrowth Arcade?

A set of free browser games from upGrowth that test what you know about AI search visibility, Google Ads, Meta ads, SEO and marketing metrics. Each game takes 2 to 4 minutes and ends with a shareable score.

Are the answers in the games accurate?

Every factual answer links to a primary source, such as Google Search Central, Google Ads Help, OpenAI documentation or published research, checked before each game goes live.

Are the games free?

Yes. The score and share card are free with no sign-up. The detailed breakdown asks for a work email so we can send you a copy.

How often do new games launch?

The plan is a new game every week, rotating across GEO, Google Ads, Meta, SEO and a satire track.

Rather fix it than play it?

upGrowth is a growth marketing consultancy working with SaaS, fintech, healthcare, D2C and EdTech teams in India and the GCC. The games are built from the checks we run in real audits.

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