The first 90 days of a chronic care relationship set the retention curve for the next 5 years, and almost none of what determines it belongs to marketing on any hospital org chart. Why cheap leads produce the least durable cohorts, and how to model patient lifetime value when finance only tracks encounters.
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A diagnosis lands, and within 2 days a family has 14 tabs open and will contact 3 or 4 institutions over the next 3 weeks. The one that wins is rarely the one contacted first. Who is actually reading your website, why response asymmetry decides the case, and where cross-border enquiries die on logistics.
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