How We Increased Page Views And Session Duration For An Entertainment Portal

Brief

We’re all well aware that attention spans are shrinking – and that we have mere seconds to capture a viewer’s interest online.

Identified Challenges

A popular entertainment portal approached us with this very problem – how could they get more eyeballs on their site, and once that was achieved, how could they keep them locked in for longer periods of time?

Empathy, Research, Brain Storming & Plan

Solutions

Search and word of mouth still work best when it comes to news – and organic search and referrals paid rich dividends, contributing 46.87% and 27.54% of the sessions, which reached a staggering 75, 274, 345. The client also saw a steep rise in new users, acquiring 35, 164,301 users in the span of 6 months.
Here too, over 50% of those new users came in thanks to organic search, and referral contributed a little over 27%. In comparison, direct visits stood at 13%.
This case illustrates how organic search is still one of the best ways to gain a loyal readership – and it helped our client retain viewers.

Solution

Media & Entertainment Growth

Scaling to 7.5 Crore Users

Driving 237% User Growth via Organic Search & Referrals

MASSIVE SCALE

Total User Base Growth

2.2 Cr

Before

→

7.5 Cr+

237% Increase

Achieved in just 6 months through high-volume organic strategies.

New User Acquisition

1.25Cr → 3.5Cr

179% Growth

Total Sessions

75 Million+

High Engagement

Organic Contribution

47%

Of Total Traffic

Organic & Referral Engine

The entertainment portal needed to scale viewership without heavy ad spend. upGrowth leveraged “Search” and “Word of Mouth” to drive massive organic adoption.

Organic Search Dominance

Optimized news and entertainment content for high-volume keywords, resulting in organic search contributing over 50% of all new users acquired.

Strategic Referrals

Built a strong referral loop that drove 27.5% of total sessions, proving that trustworthy content shares are as powerful as direct search.

“With a combination of white-hat organic search strategies and trustworthy referrals, we helped the brand scale exponentially.”

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Conclusion

With a combination of white-hat organic search strategies and trustworthy referrals, we were able to help the brand scale up exponentially – highlighting the power of organic search even in an era where many agencies push for paid campaigns. If you are looking to gain more unique visitors and followers on your site, get in touch with us – we can chart out a winning strategy for you, too!