Lead Quality Scorecard

Score your Google lead forms and Meta Instant Forms setup against what each platform documents for better lead quality

1. Which paid lead forms do you run?
Choose the lead forms you run to see the checks.
2. Answer each check for your current setup
3. Meta Conversion Leads fit check

Use the lead stage you want Meta to optimise for, such as qualified lead or sales call booked.

Enter a whole number from 0 to 10,000,000.
Enter a % from 0 to 100.
Enter a whole number of days from 0 to 365.
Answer every check above. Use Not applicable only if the feature does not apply to your account.

This is a setup checklist built from Google Ads and Meta documentation, not an industry benchmark or a guarantee of lead quality. Yes scores 2, Partly 1, No 0; Not applicable is left out.

0Overall score out of 100
0Filtering at the form
0Speed and data hygiene
0Signal back to the platform
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