Goodreads: Navigating through the Digital Marketing Universe

Many fintech launches fail despite strong execution. Demand is validated. Products are competitive. GTM plans follow proven SaaS playbooks. Adoption still stalls. The issue is not execution quality but framework mismatch. Fintech products require trust establishment before feature evaluation. Standard SaaS GTM models assume immediate trial willingness, which does not exist in regulated, trust-constrained markets. […]

A fintech growth director recently described their team’s decision paralysis. They had dashboard access to user behaviour, conversion funnels, channel performance, and cohort analytics. Yet critical decisions still took days. By the time analysis concluded, competitors had adjusted pricing, launched campaigns, or captured emerging segments. The team had data abundance but decision poverty. This scenario […]

For years, performance marketing fuelled fintech growth. Paid search, app install campaigns, and aggressive retargeting delivered predictable volume, helping fintechs scale fast in capital-rich markets. As long as CAC was tolerated and growth mattered more than efficiency, this model worked. In 2025–2026, the economics have changed. Rising acquisition costs, longer payback periods, and weaker cohort […]

In India, fintech startups and scaleups are navigating a complex landscape of products, skeptical buyers, and intense competition. A generic marketing approach is no longer enough. Boards and investors increasingly demand proof of revenue impact, not just likes, impressions, or website visits. At the same time, the marketing ecosystem is evolving; AI-driven personalization, multi-touch attribution, […]

A fintech CMO recently shared a frustrating experience at a board meeting. They presented impressive numbers. Website traffic up thirty-five per cent. Social media engagement doubled. Email open rates at industry highs. The CFO listened politely, then asked one question: “How much revenue did this generate?” Silence followed. The CMO had no answer connecting those […]

The FinTech industry celebrates disruption, speed, and scale. But beneath the surface, most venture-backed FinTech startups struggle to reach sustainable growth. Despite strong products and ambitious roadmaps, a large percentage fail to convert early traction into long-term adoption. One of the most overlooked reasons is a flawed growth foundation. Many FinTechs never clearly decide whether […]