Goodreads: Navigating through the Digital Marketing Universe

Enterprise buyers do not evaluate B2B FinTech platforms the way they did five years ago. Procurement teams are more cautious, compliance scrutiny is higher, and internal stakeholders demand more apparent justification before switching vendors. As a result, marketing can no longer rely on aggressive outbound tactics or generic value propositions to drive the pipeline. In […]

InsurTech growth in India has been impressive over the past few years. Digital insurance purchases for retail and SME segments have expanded rapidly as users embrace online journeys for health, motor, and life insurance. Yet as the market matures, organic discovery is becoming a stronger determinant of long-term success. Paid acquisition alone can only take […]

A fintech CMO recently shared an observation that captures a growing market reality. Their cross-border payments product was objectively superior. Faster settlement, lower fees, and more transparency. Yet enterprise buyers hesitated. The objection was not functionality. It was trust. If global banks and multilateral bodies have struggled to fix cross-border payments for decades, why would […]

A neo-banking founder shared something striking during a recent strategy session. They had crossed two million users faster than any competitor in their segment. Customer acquisition costs were lower than projected. App engagement metrics looked strong. Yet when they analysed cohort behaviour, they discovered something unsettling. Users were signing up, trying the platform once or […]

How Growth Teams Can Build Trust, Education, and Long-Term Adoption in Digital Wealth Management WealthTech growth looks deceptively simple on the surface: more users, more assets, more transactions. In reality, investor behaviour is shaped by fear, uncertainty, and long decision cycles. Unlike payments or lending, wealth decisions are rarely impulsive. They are researched, compared, delayed, […]

How Lending FinTechs Can Scale Acquisition, Trust, and Retention When Borrowing Costs Rise When interest rates rise, borrower behaviour changes faster than most growth teams expect. Loan seekers become cautious. Comparison cycle lengthens. Trust, clarity, and perceived fairness begin to matter more than speed or convenience. For lending FinTechs, this shift exposes the limits of […]