Apollo Homecare Appoints upGrowth Digital as Growth Marketing Partner for Digital Patient Acquisition

• Amol Ghemud
• Apollo Homecare Appoints upGrowth Digital as Growth Marketing Partner for Digital Patient Acquisition
• Published: May 19, 2026

Contributors: Amol Ghemud
Published: May 19, 2026

Summary

Apollo Home Healthcare Limited has partnered with upGrowth Digital to improve digital patient acquisition across India. The collaboration focuses on SEO, AI search visibility, local search optimisation, healthcare content, and performance marketing to strengthen Apollo Homecare’s presence on platforms like ChatGPT and Perplexity.

Apollo Group’s home healthcare arm partners with a Pune-based growth firm to lead organic search, AI search visibility, and performance marketing across India’s home healthcare category

Hyderabad / Pune, 18 May, 2026

Apollo Home Healthcare Limited (“Apollo Homecare”), the home healthcare arm of the Apollo Group, has appointed upGrowth Digital LLP as its digital growth marketing partner. The engagement covers technical SEO, Generative Engine Optimisation (GEO), local search optimisation across multiple Indian cities, healthcare-compliant content production, and performance marketing for Apollo Homecare’s in-home services.

The engagement is structured as a unified retainer with upGrowth owning an end-to-end growth strategy and execution across five digital workstreams. Initial focus areas include organic discoverability for home healthcare services, AI search visibility across emerging discovery surfaces such as ChatGPT, Perplexity and Google AI Overviews, local search presence across the cities where Apollo Homecare delivers services, and creative production for the company’s performance marketing across Google and Meta platforms.

“Patients and families seeking home healthcare increasingly start their journey on Google and AI assistants, often weeks before contacting a provider. We chose upGrowth because they bring operator-grade execution across search, AI visibility, and local discovery, all within India’s healthcare advertising compliance frameworks.” – Bharadwaj, Head of Technology, Apollo Home Healthcare

“Indian healthcare has crossed the line where AI assistants and local search shape patient decisions before any provider call happens. Our work with Apollo Homecare is about engineering visibility on those new discovery surfaces while honouring the compliance constraints that healthcare uniquely demands,” said Amol Ghemud, Chief Growth Officer, upGrowth Digital LLP.

The engagement is one of two recent appointments for upGrowth in regulated financial and healthcare verticals, where AI search visibility and organic acquisition compound have become measurable boardroom metrics.

About Apollo Home Healthcare Limited

Apollo Home Healthcare Limited is the home healthcare arm of the Apollo Group, delivering in-home services across major Indian cities. The company is headquartered in Hyderabad and is QAI accredited. apollohomecare.com

About upGrowth Digital LLP

upGrowth Digital LLP is a Pune-based growth marketing firm working with brands in financial services, healthcare, fintech and consumer technology. The firm specialises in SEO, Generative Engine Optimisation (GEO), App Store Optimisation (ASO), and AI-led content production. Clients include Lendingkart, Fi.Money, Scripbox, and others. upgrowth.in

Media Contact: Amol Ghemud · [email protected] · +91-97663-34689

About the Author

Amol Ghemud

Optimizer in Chief

Amol has helped catalyse business growth with his strategic & data-driven methodologies. With a decade of experience in the field of marketing, he has donned multiple hats, from channel optimization, data analytics and creative brand positioning to growth engineering and sales.