Digital marketing for small businesses in India fails most often because of over-ambition, not under-investment. The typical MSME owner reads about SEO, social media, email marketing, Google Ads, content marketing, influencer partnerships, and WhatsApp commerce, then tries to do all seven at once with a team of one and a budget of Rs 20,000/month. The result is seven half-built channels producing zero results.
The small businesses winning online in India have done the opposite. They picked two or three channels that matched their business model, mastered them completely, then expanded. A local restaurant doesn’t need LinkedIn content. A B2B manufacturer doesn’t need Instagram Reels. A service-based business in a single city doesn’t need national SEO.
This guide is built for Indian MSME owners and small business founders who need a practical, low-budget digital marketing strategy. Not theory. Not a list of 47 tactics. A focused plan you can execute with a small team and a limited budget.
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What are the most effective digital marketing channels for Indian MSMEs?
Not all channels work for all businesses. The most effective channel depends on three factors: whether you sell to consumers or businesses, whether you serve a local area or national market, and whether people actively search for what you sell or need to discover it.
For local consumer businesses (restaurants, salons, clinics, retail stores, service providers): Google Business Profile + Local SEO + WhatsApp. These three channels cover discovery (when someone searches “best salon near me”), reputation (Google reviews and photos), and retention (WhatsApp for bookings, updates, and repeat business). You can build a profitable local business on these three alone.
For B2B businesses (manufacturers, component suppliers, professional services):Google Search Ads + LinkedIn + Website SEO. B2B buyers research online before contacting vendors, so being visible when they search “CNC machining services Pune” or “GST compliance consultant” directly drives enquiries.
For product businesses (D2C, e-commerce, handicrafts): Instagram/Facebook + Google Shopping + Your own website. Visual products need visual discovery channels, and Google Shopping captures high-intent buyers actively searching for what you sell.
For service businesses (consultants, agencies, freelancers, coaches):Content marketing + LinkedIn + Google Ads. Demonstrating expertise through content and being visible when people search for your service category drives the highest-quality leads.
The mistake: picking channels based on what’s trendy instead of what matches your business model. Instagram Reels might be exciting, but if your customers are procurement managers at manufacturing companies, it’s wasted effort.
How to set up Google Business Profile for maximum local visibility
Google Business Profile (GBP) is the single most important digital asset for any locally-focused small business in India. It’s free, it appears above organic search results, and it directly drives phone calls, directions requests, and website visits.
Start with the basics: claim your profile, verify your business address, and fill out every single field. Business name (exact legal name, no keyword stuffing), address, phone number, website, business hours, and business category. Google gives higher visibility to profiles that are 100% complete versus partially filled.
Then do what 90% of your competitors won’t. Add 25+ photos (storefront, interior, products, team members, work in progress). Google’s data shows businesses with more than 25 photos get 35% more clicks than those with fewer than 10. Add your products or services with descriptions and pricing. Enable messaging so customers can contact you directly through the profile. Post weekly updates (offers, new products, events, tips).
The review engine is your growth hack. Ask every satisfied customer to leave a Google review. Make it easy by sharing a direct review link via WhatsApp after the transaction. Businesses with 50+ reviews and 4.5+ average ratings consistently appear in the Google local 3-pack (the top three map results), which gets 44% of all clicks for local queries.
Respond to every review, positive and negative. Your response to a negative review matters more than the review itself. A professional, solution-oriented response shows future customers that you care about service quality.
How much should a small business spend on digital marketing in India?
The honest answer: it depends on your revenue and growth goals, but there are practical minimums below which you’re better off not spending at all.
For businesses under Rs 10L monthly revenue: Invest 5-10% of revenue, or Rs 15,000-50,000/month. At this budget, focus on one or two channels maximum. A common split: Rs 10,000-20,000 on Google Ads (search campaigns for your core service keywords) + Rs 5,000-15,000 on content/social media management. Plus, the time you personally invest in managing Google Business Profile, responding to reviews, and sending WhatsApp updates.
For businesses with a monthly revenue between Rs 10-50L: Invest 8-15% of revenue. This budget allows you to add a third channel and start building organic assets (SEO, content) alongside paid acquisition. Consider hiring a part-time digital marketer or working with a focused agency at this stage.
For businesses above Rs 50L monthly revenue: Invest 10-20% of revenue. At this scale, you should have a dedicated marketing team or agency relationship covering paid acquisition, organic search, content, and retention marketing.
The common budget mistake small businesses make: spending Rs 5,000/month on Google Ads and expecting results. Google Ads has a minimum effective dose. In most Indian markets, you need at least Rs 15,000-20,000/month on search ads to generate enough data for the algorithm to optimize and enough impressions to produce meaningful leads. Below that threshold, you’re essentially wasting money.
upGrowth’s MSME marketing engagements start with a strategy sprint to identify the two or three highest-ROI channels before committing to an ongoing budget, because the wrong channel at any budget level is a wasted investment.
What are the most effective digital marketing chan
Not all channels work for all businesses.
How to set up Google Business Profile for maximum
Google Business Profile (GBP) is the single most important digital asset for any locally-focused small business in India.
How much should a small business spend on digital
The honest answer: it depends on your revenue and growth goals, but there are practical minimums below which you’re bett.
How can small businesses use WhatsApp for marketin
WhatsApp Business is the most underutilized marketing channel for Indian MSMEs, which is ironic, given that India has 50.
How can small businesses use WhatsApp for marketing and sales?
WhatsApp Business is the most underutilized marketing channel for Indian MSMEs, which is ironic, given that India has 500+ million WhatsApp users and 78% of consumers say they’d prefer to message a business rather than call.
Set up WhatsApp Business (the free app) at a minimum. Create a product catalog with photos and prices. Set up quick replies for common questions (“What are your hours?”, “Do you deliver?”, “How much does X cost?”). Use the “away” message feature so customers get instant acknowledgment even when you can’t reply immediately.
For marketing, use WhatsApp Status updates (similar to Instagram Stories) to share new products, offers, behind-the-scenes content, and customer reviews. Your Status is visible to everyone who has your number saved, so build your contact list actively by including your WhatsApp number on every piece of marketing material.
WhatsApp Broadcast lists let you send messages to up to 256 contacts at once. Use these to announce sales, share useful content (tips, guides, seasonal advice), and remind customers about repeat purchases. The key rule: send value, not spam. One broadcast message per week with genuinely useful content performs better than daily promotional messages that get you blocked.
For businesses processing 100+ transactions per month, upgrade to the WhatsApp Business API (through providers such as Wati, AiSensy, or Interakt). This unlocks automated welcome messages, abandoned cart reminders, order tracking notifications, and chatbot support. The ROI on WhatsApp API implementation for e-commerce and service businesses typically shows within the first month through improved response times and recovered abandoned orders.
What SEO strategy works for small business websites in India?
Small business SEO is different from enterprise SEO. You don’t need 500 blog posts or 10,000 backlinks. You need to rank for 20-50 high-intent keywords specific to your business, location, and service area.
Start with your service pages. If you offer five services, you need five dedicated pages, each optimized for “[service] in [city].” A plumber in Pune needs separate pages for “plumbing services in Pune,” “bathroom renovation Pune,” “water heater installation Pune,” and so on. Each page should have 500-800 words of genuinely helpful content: what the service includes, pricing ranges, how long it takes, and when customers need it.
Build location pages if you serve multiple areas. A tutoring center serving Kothrud, Baner, and Hinjewadi should have separate pages for each location, with area-specific information (landmarks, nearby schools, travel directions). This captures “[service] in [locality]” searches that have the highest conversion intent.
Create a blog, but be strategic about it. Don’t write about general topics that have nothing to do with your business. Write about questions your actual customers ask. A pest control company should write “How to get rid of cockroaches in Indian kitchens” and “Termite treatment cost in Pune,” not “10 tips for a healthy home.” Answer real questions with real expertise.
Build citations (business listings) on Indian directories: Justdial, Sulekha, IndiaMART (for B2B), Practo (for healthcare), and local chamber of commerce directories. Consistent NAP (Name, Address, Phone) across all listings signals legitimacy to Google.
How to run Google Ads on a small budget effectively
Google Ads on a limited budget requires precision. You can’t afford broad-match keywords, nationwide targeting, or campaigns without negative keyword lists. Every rupee needs to work.
Use exact match and phrase match keywords only. If you’re a CA firm in Mumbai, bid on “CA firm in Mumbai” (exact match) and “chartered accountant Mumbai” (phrase match), not “accountant” (broad match, which will show your ads for “accountant job,” “accounting software,” and dozens of irrelevant queries).
Set geographic targeting to your actual service area. If you serve South Mumbai, don’t target all of Maharashtra. Tight geo-targeting reduces wasted clicks from people outside your service area.
Write ads that pre-qualify clicks. Include pricing information (“starting from Rs X”), location (“serving [area]”), and specific services in your ad copy. This discourages clicks from people who aren’t your target customer, saving you money on irrelevant clicks.
Use ad scheduling. If your business operates 9am-7pm and can’t handle leads that come in overnight, schedule your ads to run during business hours only. For B2B businesses, weekday-only scheduling usually improves cost efficiency.
Set up conversion tracking before spending a single rupee. Install the Google Ads conversion tag on your thank-you page, or use call tracking to measure which keywords generate actual enquiries. Without conversion tracking, you’re flying blind and optimizing for clicks (which cost money) instead of conversions (which make money).
Conclusion
Digital marketing for small businesses in India succeeds through focus, not breadth. The businesses winning online picked 2-3 channels matching their business model and mastered them completely before expanding. Local consumer businesses thrive on Google Business Profile + Local SEO + WhatsApp. B2B businesses win with Google Search Ads + LinkedIn + Website SEO. Product businesses succeed with Instagram/Facebook + Google Shopping. Service businesses grow through Content + LinkedIn + Google Ads.
Budget allocation follows revenue tiers. Businesses under Rs 10L monthly should invest 5-10% of revenue (Rs 15-50K/month) on 1-2 channels maximum. Businesses between Rs 10-50L monthly invest 8-15% across 3 channels including organic asset building. Businesses above Rs 50L monthly invest 10-20% with dedicated team or agency relationships.
Google Business Profile is the single most important free digital asset for locally-focused businesses. Complete every field, add 25+ photos, actively collect reviews (50+ reviews at 4.5+ stars drives local pack visibility), and post weekly updates. Respond to every review, especially negative ones.
WhatsApp Business remains underutilized despite India’s 500+ million WhatsApp users. Set up product catalogs, quick replies, Status updates, and Broadcast lists for value-driven communication. Businesses doing 100+ monthly transactions should upgrade to WhatsApp Business API for automation and chatbots.
Small business SEO focuses on 20-50 high-intent keywords, not thousands. Build service pages optimized for “[service] in [city]”, location pages for each area served, strategic blog content answering customer questions, and citations across Indian directories (Justdial, Sulekha, IndiaMART, Practo).
Google Ads on small budgets requires precision: exact/phrase match only, tight geographic targeting, pre-qualifying ad copy with pricing and location, ad scheduling aligned to business hours, and conversion tracking before spending rupees.
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If you’re an MSME owner unsure which channels to prioritize or how to allocate limited budget, upGrowth’s strategy sprint identifies your 2-3 highest-ROI channels based on your business model, competition, and budget before committing ongoing investment.
We work with Indian small businesses at every revenue stage, from Rs 5L monthly (focused channel execution) to Rs 50L+ monthly (comprehensive multi-channel programs). Our approach prioritizes channels that work for your specific business, not generic best practices.
Contact us to discuss your small business digital marketing strategy. We’ll help you focus on what matters and avoid wasting budget on what doesn’t.
1. Can I do digital marketing for my small business myself?
Yes, for the foundation. Google Business Profile, WhatsApp Business, and basic social media can all be managed by the business owner. For Google Ads, SEO, and content marketing, you’ll eventually need either training (many affordable online courses exist) or professional help, because the technical complexity increases with these channels.
2. Which social media platform is best for small businesses in India?
It depends on your customer. Instagram works best for visual businesses (food, fashion, beauty, interiors). Facebook works for local community-based businesses and businesses targeting 30+ age demographics. LinkedIn works for B2B and professional services. YouTube works for businesses where demonstration or education drives sales (fitness, cooking, tutorials, product reviews).
3. How long does it take for digital marketing to show results for a small business?
Google Ads can generate leads within the first week if set up correctly. Google Business Profile optimization takes 2-4 weeks to show ranking improvements. SEO takes 3-6 months for meaningful organic traffic growth. Social media community building takes 3-6 months of consistent posting. The fastest path to results: Google Ads + Google Business Profile (immediate lead flow) while building SEO and content (long-term compounding growth).
4. Do I need a website for digital marketing?
For local businesses, a Google Business Profile can function as your primary online presence initially. But as you grow, a website becomes essential for credibility, SEO, and conversion. A simple 5-page website (home, about, services, contact, blog) costs Rs 15,000-50,000 to build and provides a foundation that improves performance across other channels.
5. Is digital marketing worth it for very small businesses with Rs 5-10L annual revenue?
Yes, but only if you focus. A Google Business Profile (free) with 50+ reviews, a WhatsApp Business profile with a product catalog, and a basic website with service pages is enough to significantly increase discovery and enquiries for a micro-business. Don’t try to run paid campaigns until you have at least Rs 15,000/month to dedicate consistently.
For Curious Minds
Selecting channels based on your business model ensures your marketing budget is spent reaching actual potential customers, not just generating vanity metrics. The core principle is channel-market fit; you must be present where your specific audience actively seeks solutions or discovers products, which is a far more efficient path to revenue.
A misguided approach, like a B2B supplier using Instagram Reels, wastes resources because their target audience, such as procurement managers at a firm like CNC machining services Pune, is not using that platform for professional purchasing decisions. A strategic approach involves a clear-eyed assessment:
Business-to-Business (B2B): Buyers conduct extensive research. Your strategy should focus on search visibility (Google Ads, SEO) and professional networking (LinkedIn) to capture high-intent inquiries.
Direct-to-Consumer (D2C): Purchases are often driven by visual appeal and impulse. Your strategy must prioritize visual discovery platforms (Instagram, Facebook) and targeted shopping ads.
Local Services: Customers have immediate, location-based needs. Your strategy must dominate local search results through a perfectly optimized Google Business Profile.
Matching your channel to your customer's natural behavior prevents wasted effort and connects your spending directly to business outcomes. To see a full breakdown of the ideal channel mix for your specific business type, explore the complete guide.
A powerful local strategy combines high-visibility discovery with seamless customer communication. For Indian businesses like salons, clinics, or retail stores, the essential trio is an optimized Google Business Profile (GBP), local SEO, and WhatsApp for business, as these platforms work together to manage the entire customer lifecycle.
This integrated system creates a growth loop. GBP and local SEO make you visible when a potential customer searches "best salon near me," attracting new business by ensuring you appear in the Google local 3-pack, which captures 44% of all clicks for such queries. Once a customer engages, WhatsApp takes over to build the relationship. The synergy works like this:
Discovery: A highly-rated GBP with numerous photos and complete information ranks higher in local search, driving initial calls and direction requests.
Reputation: Google reviews on your profile build social proof and trust before a customer even contacts you.
Retention: WhatsApp is used for appointment booking, sending reminders, sharing offers, and requesting reviews, creating a direct and personal line for repeat business.
This combination is cost-effective and creates a defensible local advantage that competitors often overlook. Learn how to master each of these components by reading the full article.
The marketing strategies for a B2B supplier and a D2C brand must be fundamentally different because their customer journeys are worlds apart. A B2B buyer's journey is long and research-intensive, while a D2C customer's path is often shorter and emotionally driven, dictating a completely separate channel mix.
The B2B supplier, like a company offering CNC machining services Pune, needs to build credibility and be visible during the research phase. Their ideal mix is Google Search Ads, LinkedIn, and deep website SEO. Their messaging must focus on expertise, reliability, and technical specifications. In contrast, the D2C handicraft brand needs to create desire and facilitate impulse buys. Their best channels are Instagram/Facebook for visual storytelling and Google Shopping for capturing active shoppers. Their messaging should highlight aesthetics, brand story, and customer lifestyle. The separation is justified because one customer is solving a complex business problem while the other is fulfilling a personal want. Understanding this distinction is the first step toward an effective digital strategy.
This data provides a clear, actionable directive: a visually rich Google Business Profile directly translates to more customer interest. A small restaurant can leverage this by treating its GBP profile as a dynamic visual menu, going far beyond just a few storefront shots to create a compelling gallery that answers customer questions and whets their appetite before they even visit.
To capitalize on the 35% more clicks metric, the restaurant should implement a structured photo strategy. The goal is to upload well over 25 high-quality images across several key categories to build trust and appeal:
Ambiance Photos: Show the interior, seating arrangements, lighting, and general decor to set the mood.
Food and Dish Photos: Professional-looking, close-up shots of popular menu items.
Behind-the-Scenes: Photos of the kitchen in action or chefs preparing a dish.
Team Photos: Friendly shots of the staff to humanize the business.
Exterior and Location: Clear images of the storefront and entrance so customers can easily find it.
By methodically building this visual portfolio, the restaurant moves from being a simple listing to a virtual experience. Discover more high-impact, low-cost GBP optimizations in the complete analysis.
Securing a spot in the Google local 3-pack is a direct result of building strong trust signals, with reviews being the most powerful. A clinic can achieve this by implementing a systematic, non-intrusive process for review generation that makes it incredibly easy for satisfied patients to share their positive experiences.
The goal is to consistently grow toward having 50+ reviews with a 4.5+ average rating, a key threshold for ranking in the top map results that get 44% of all clicks. The process should be integrated into the post-appointment workflow:
Identify Happy Patients: Train front-desk staff to identify patients who have had a positive experience during checkout.
Make the Ask Personal: Verbally ask them if they would be willing to share their experience on Google to help others.
Remove Friction: Immediately send a direct link to the Google review page via WhatsApp or SMS while the positive experience is fresh in their mind.
Engage with All Reviews: Publicly respond to every review, thanking positive reviewers and professionally addressing any concerns in negative ones.
This disciplined approach turns review generation from a hope into a core business process, directly fueling new patient acquisition. Explore the full guide to learn how to handle even the most difficult negative reviews.
For a new retail store, your Google Business Profile is your digital grand opening, and optimizing it correctly in the first month is paramount for driving immediate foot traffic. The key is to achieve 100% profile completeness and begin building social proof, as Google's algorithm rewards thorough and active profiles with higher visibility.
Your 30-day action plan should focus on building a robust foundation that outshines competitors. Follow these essential steps:
Claim and Verify: Immediately claim your profile and complete the mail verification process.
Complete Every Field: Fill out your exact business name, address, phone, website, hours, and select the most accurate business categories.
Upload 25+ Photos: Add high-quality images of your storefront, interior, products, and team. Businesses with more photos get 35% more clicks.
Detail Products/Services: Use the Products or Services section to list what you sell with descriptions and even pricing.
Enable Messaging: Turn on the messaging feature so customers can contact you directly from your profile.
Seed Initial Reviews: Ask friends, family, and your first satisfied customers to leave honest reviews.
This initial push establishes your presence and credibility from day one. To learn how to maintain this momentum with weekly updates and advanced features, review the detailed guide.
With a constrained budget, the strategy must be depth over breadth, focusing all resources on the one or two channels most likely to produce a direct return. A Rs 25,000 budget for a service-based MSME should be split to capture both active searchers and build authority, ensuring no part of the investment is wasted on low-impact activities.
A practical and effective allocation for a B2B service provider or consultant would be a strategic split between Google Ads and foundational content marketing. This approach captures both immediate and long-term leads. For instance, a monthly budget of Rs 25,000 could be divided as follows:
Rs 15,000 for Google Ads: This amount is focused exclusively on a search campaign targeting a small set of high-intent keywords directly related to your core service (e.g., "GST compliance consultant"). This captures buyers who are actively looking for a solution right now.
Rs 10,000 for Content and SEO: This portion is invested in creating one or two high-value blog posts or articles per month, optimized for search engines, that demonstrate expertise and attract organic traffic over time.
This focused split avoids the common mistake of trying to be on every platform. For more advanced budgeting models based on your specific industry, see the full content.
The most common and costly mistake is channel-platform mismatch, specifically choosing trendy, consumer-focused platforms like Instagram or Facebook Reels when their buyers are actually on search engines and professional networks. This happens when businesses chase virality instead of focusing on the deliberate, research-driven journey of a B2B procurement manager or business owner.
The solution is a strategic pivot away from chasing trends and toward being present where B2B buyers, such as those looking for CNC machining services Pune, actually look for vendors. This requires a fundamental shift in mindset and tactics:
Audit Your Audience: Understand that B2B buyers prioritize credibility, expertise, and detailed information. They are not scrolling Instagram for industrial equipment.
Focus on Intent: Invest heavily in Google Search Ads and SEO for keywords that signal commercial intent. Being the top result for a specific service query directly drives qualified enquiries.
Build Authority on LinkedIn: Use LinkedIn to share case studies, technical insights, and company news to build credibility with decision-makers in your target industry.
By reallocating resources to these high-intent platforms, B2B businesses can stop wasting money and start building a reliable pipeline of qualified leads. The full article provides more detail on crafting a B2B-specific content strategy.
Ignoring online reviews, especially negative ones, sends a powerful and damaging message to future customers: that the business does not care about service quality or customer feedback. This inaction erodes trust more than the negative review itself, as prospects often check reviews to gauge how a business handles problems.
A professional response can neutralize a negative review and even turn it into a positive signal. Your response to a negative review is not for the person who wrote it, but for the hundreds of potential customers who will read it. A strong response framework includes:
Acknowledge and Apologize: Thank the customer for their feedback and apologize for their negative experience, without being defensive.
Show Empathy: Briefly state that this is not the standard of service you aim to provide.
Take it Offline: Offer a direct contact method (phone number or email) to resolve the specific issue privately.
Reiterate Your Commitment: End on a positive note about your commitment to customer satisfaction.
This structured approach shows you are a responsible and proactive business owner. Learn how this strategy fits into a broader reputation management plan in the complete guide.
The rise of "near me" searches signals a permanent shift in consumer behavior toward immediate, location-based solutions, making a static website insufficient. Local service providers must evolve their digital presence into an interactive, highly-visible hub of information, where Google Business Profile (GBP) acts as the new digital storefront, often being the first and only interaction a customer has with the business.
In this landscape, GBP is no longer just a listing; it is the central pillar of local discovery and customer acquisition. Its future role is to serve as an all-in-one platform for:
Instant Discovery: Dominating the Google local 3-pack, which gets 44% of clicks, becomes the primary growth driver.
Direct Engagement: Features like Messaging, Q&A, and Posts allow businesses to interact with customers directly within the search results.
Social Proof: Reviews and ratings become the most critical factor for building trust and influencing choices.
Frictionless Transactions: Integration with booking and ordering systems will make converting a searcher into a customer a one-click process.
Businesses that treat their GBP with the same importance as their physical location will be best positioned for future growth. The full article explores how to prepare for emerging trends like voice search and AI-driven local recommendations.
For consultants and agencies, expertise is the product, and content marketing is the most effective way to demonstrate it at scale. A consistent strategy on a platform like LinkedIn directly generates high-quality leads by systematically building trust and authority, effectively warming up potential clients before they even make contact.
The conversion from content to leads happens because you are not just selling a service; you are proving you can deliver results. This approach shifts the dynamic from cold outreach to inbound interest. The process works by:
Showcasing Expertise: Regularly publishing articles, case studies, or analyses on industry-specific problems positions you as a thought leader.
Attracting the Right Audience: Your content acts as a filter, attracting professionals who are facing the exact challenges you solve.
Building Trust Over Time: Prospects who see your insightful content repeatedly begin to trust your capabilities, making them much more likely to hire you when a need arises.
Enabling Social Proof: Likes, comments, and shares from industry peers on your content serve as public endorsements of your expertise.
This method generates leads that are already convinced of your value, leading to shorter sales cycles and higher close rates. Explore the full article for ideas on what kind of content drives the best results.
While both use Google's ad platform, the strategies for a local service provider and a national e-commerce store must be completely different. A local provider uses Search Ads to sell an appointment or a consultation, while an e-commerce store uses Shopping Ads to sell a specific product, and this dictates every aspect of the campaign.
The core difference lies in the user's intent and the nature of the transaction. The optimal allocation is determined by geography, query type, and conversion goal. A local service provider should invest in Google Search Ads targeting specific, geo-fenced keywords like "plumber in south delhi." Their ads should emphasize trust, speed, and local presence, with call extensions and location assets being critical. In contrast, a national e-commerce store should prioritize Google Shopping Ads, which are visual and product-focused. Their campaigns are built around product feeds, targeting broad queries like "running shoes for men" and competing on price, product features, and shipping offers. This fundamental separation ensures ad spend is aligned with the customer's buying journey.
Amol has helped catalyse business growth with his strategic & data-driven methodologies. With a decade of experience in the field of marketing, he has donned multiple hats, from channel optimization, data analytics and creative brand positioning to growth engineering and sales.
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