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Transparent Growth Measurement (NPS)

Orthopaedics and Joint Replacement Marketing for a Decision the Patient Keeps Postponing

Nobody has a knee replaced the month they first search for one. The decision is deferred for months and often for years while the household manages with painkillers, injections, physiotherapy and a house rearranged to avoid the stairs. It breaks on a trigger no campaign controls: a fall, a wedding date, a retirement, a policy waiting period clearing, or a son home from abroad for 3 weeks who can be the attendant. Marketing cannot manufacture that moment. It can only be the thing already sitting there when it arrives. upGrowth builds orthopaedic acquisition for the length of that window rather than against it, and reports it in cost per surgical consultation attended rather than in cost per lead.

What Actually Decides an Orthopaedic Case

The Decision Is Deferred, and No Amount of Urgency Changes That

Elective joint replacement is postponable and patients postpone it, usually for longer than a marketing plan is written for. What ends the deferral is personal and unforecastable: a fall on a wet floor, a daughter’s wedding 5 months out, a retirement date, an insurance waiting period finally clearing, or the only relative who can act as attendant becoming available. A campaign burst has to coincide with that trigger to matter, which for most of the addressable population it will not. Presence over quarters beats pressure in a quarter, and almost every orthopaedic budget is shaped the other way round.

The Consultation They Want First Is the One That Says Not Yet

The second-opinion pattern here runs backwards compared to acute specialties. The patient is often shopping for a surgeon who will tell them they do not need the operation yet, and only later, sometimes a year later, for one who will do it. A site written to push towards surgery reads as a sales pitch at exactly the moment it is being screened for the opposite, so it loses the first visit. It then loses the second, because the surgeon the household returns to is the one who said wait and gave them a reason. Most orthopaedic websites are built to lose both.

The Price Question Is an Implant Question and Nobody Answers It

Total cost swings on variables the patient can name before they can pronounce them: implant material and fixation, cemented against cementless, primary against revision, unilateral against bilateral against staged bilateral, navigation or robotic assistance, room category, length of stay, surgeon’s fee, and how many physiotherapy sessions sit inside the package as against outside it. Insurance covers part of that and the implant difference is often the piece settled in cash at the counter. Almost no hospital publishes any of it, so the patient assembles the comparison over 4 phone calls, and the shortlist is complete before your consultant is ever involved.

Recovery Time Is the Most Asked Question and the Worst Answered Page on the Site

How long until walking, stairs, driving, floor seating, squatting, a flight, a return to work, a return to the field. These are the highest-volume queries in the category and the standard hospital answer is one brochure sentence, a number the hospital cannot stand behind, or nothing at all. The answerable version is not a promise about a body. It is disclosure about a pathway: how many physiotherapy sessions the package contains and how many it does not, whether they happen in the ward or at home, how many follow-ups are scheduled and when, what the household has to arrange, and what each of those costs. That is factual, hospital-specific, and unpublished nearly everywhere.

How We Build Orthopaedic Demand

The first decision in this programme is structural rather than creative. Joint replacement, arthroscopy and sports injury, spine, and trauma get separate structures, separate conversion definitions and separate targets before any money is committed, because their windows are measured in years, weeks, years and minutes respectively. Everything below follows from that split.

  • 01Separate the 4 Before You Spend, Not in a Pivot Table Afterwards

    Splitting the report later does not help, because the bidding already happened against a blended signal. Each motion gets its own account structure, its own conversion event and its own target: replacement measured in surgical consultations attended and surgery dates given, arthroscopy measured in the same terms over a far shorter clock, spine measured with the advised-to-wait outcome counted as a success, and trauma either funded on its own line or not funded through this channel at all. A single Orthopaedics account with a procedure dropdown on the form is the version of this that looks organised and still lets a fracture query set the price of a knee replacement consultation.

  • 02An Estate That Is Still There in 14 Months

    Because the trigger is unforecastable, the asset has to be durable rather than timed. That means a procedure-level and condition-level search estate that keeps earning while the patient defers: what the procedure involves, what it costs and why the number moves, what the alternatives to operating are, what recovery actually consists of, and what a second opinion gets them. It also means generative engine optimisation, since an assistant asked whether someone needs a knee replacement yet will assemble its answer from whoever published the operational detail. What we do not run is broad-reach awareness bursts and interest-led social prospecting for the replacement line, because health status is not targetable on any major platform, an age match is not a decision window, and the majority of that delivery is spent months or years before the household is capable of acting on it.

  • 03Publish the Cost the Way the Patient Assembles It

    A package band with the variables named beside it: implant category and fixation, unilateral against bilateral against staged, room category, expected length of stay, surgeon’s fee, assessment and imaging costs, physiotherapy sessions included and excluded, and the part of the implant difference that is typically settled in cash rather than by the insurer. Every line has to be something the hospital can evidence, which rules out comparative implant claims and rules in specification, availability and price. Withholding the number does not create an enquiry in this category. It creates a phone call the patient makes to somebody else who already answered it.

  • 04Recovery Content Written as Process Disclosure, Not as a Promise

    No timeline guarantee, no before-and-after mobility imagery, no success rates. What replaces them is the hospital’s own pathway, stated plainly and attributed to the treating clinician: session counts, follow-up schedule and intervals, who conducts physiotherapy and where, what equipment the household needs to arrange, whether an attendant is required and for how long, and the India-specific questions about stairs, floor-level seating and squatting that every patient asks and almost no site addresses. This is the highest-traffic content in the category and the cheapest competitive advantage available in it.

  • 05The Physiotherapist, Physician and Gym Layer, Actually Instrumented

    A physiotherapist sees a pre-surgical orthopaedic patient more often than anyone in your building will, and sees them again for weeks afterwards. General physicians and community clinics hold the rest. On the arthroscopy side the same role is played by gyms, sports academies, running groups and sports physiotherapists. That layer is a genuine acquisition channel with named participants and it is almost never instrumented: no code, no named owner inside the hospital, no visibility of consultation slots, no call-back commitment with a stated time, no written statement back about what happened to the person they sent. It appears in the CRM as walk-in, which is where attribution goes to die. It is also a layer that has to be built on access and information rather than on any financial arrangement, which rules out the affiliate mechanics used in other categories and makes reliability the entire pitch.

  • 06Instrumentation That Outlives the Ad Platform's Memory

    Timestamps at every step that currently has none: first identified touch, consultation booked, consultation attended, disposition recorded as surgery advised now, advised to wait with a recall date attached, not a surgical candidate, or went elsewhere, then surgery date given, surgery performed, and for bilateral cases the second joint. The disposition field is the one that matters, because advised to wait is a won consultation with a future attached and every default CRM marks it lost. Ad platform conversion windows are measured in days and the longest Google Ads offers is 90, so a platform-reported return on ad spend is structurally incapable of seeing a surgery that happens in month 14. The CRM has to be the system of record, and the measurement frame has to be agreed at 12 months or more before launch rather than argued about in month 4.

Diagram of orthopaedic acquisition: a decision deferred for years, a second opinion seeking a no, the implant as cost proxy, and trauma as a separate business
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4 Motions, 4 Consideration Windows, One Budget Line

An orthopaedic department is 4 acquisition problems sharing a name plate, and their timelines are not within an order of magnitude of each other. Joint replacement runs months to years of deferral, is usually insurance funded, and is decided jointly by the patient and an adult child who has to arrange the leave. Arthroscopy and sports injury runs weeks, the patient is 18 to 35, decides alone, often carries a corporate policy, and searches by the name of the injury rather than by the name of the surgery. Spine carries the longest deferral of the 4 and the highest second-opinion rate, and its real competitors in a search result are physiotherapy chains and non-surgical providers rather than other hospitals. Trauma has no consideration window at all: it is decided by an ambulance route, an emergency department that has an orthopaedic surgeon and a free theatre at 2am, and an empanelment list, none of which a consumer campaign can influence. Blend the 4 into one cost per lead and you get a number that describes none of them, that improves every time budget drifts towards the cheapest enquiry, and that will keep improving through a quarter in which the elective theatre ran under capacity.

What We Run for Orthopaedic Departments and Joint Replacement Programmes

Procedure and Condition Search Estate

Durable pages per procedure and per joint, built to earn through a deferral rather than to convert in a session, with spine and sports injury structured separately from replacement.

Cost and Package Transparency

Published package bands with the implant, fixation, stay, room category, surgeon’s fee and physiotherapy inclusions named, and the cash portion of the implant difference stated rather than discovered at the counter.

Recovery Pathway Content

Clinician-attributed process disclosure covering session counts, follow-up intervals, attendant and equipment requirements, and the stairs, driving and floor-seating questions, with no timeline guarantees.

Generative Engine Optimisation

Consistent entity, procedure, pricing and pathway data so AI answers about whether surgery is needed yet, and what it costs, are assembled from your material.

Referrer and Sports Channel Instrumentation

Codes, named owners, slot visibility, call-back commitments and monthly statements for physiotherapists, physicians, gyms, academies and running groups.

Deferral-Aware Measurement

Cost per surgical consultation attended, consultation to surgery conversion split by procedure, deferral window length published, and the advised-to-wait disposition tracked with a recall date.

Read the healthcare growth series: 13 episodes on what breaks between an enquiry and an appointment ↗

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Constraints Specific to Orthopaedic Marketing

Rheumatism, Paralysis and Stature Are Named in a 1954 Schedule

Section 3 of the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 prohibits any person from taking any part in the publication of an advertisement referring to a drug in terms which suggest, or are calculated to lead to, the use of that drug for the diagnosis, cure, mitigation, treatment or prevention of any condition specified in the Schedule. That Schedule names Rheumatism, Paralysis and Stature of persons, and the Act defines a drug widely enough to reach any article, other than food, intended to affect or influence the structure or any organic function of the body. Orthopaedic groups rarely check this because they think of themselves as selling surgery, and then run a joint-pain oil, a bone supplement, a brace range or a limb lengthening line on the same domain. Compliance review has to cover the product and clinic pages, not only the procedure pages.

You Cannot Show the Before, and You Cannot Name the Pain

The walking-stick photograph beside the stair-climbing one is the default creative in this category and it is an outcome claim in picture form. Platform policy on personal health treats before-and-after imagery as prohibited, and copy that asserts or implies knowledge of somebody’s condition, the Suffering from knee pain? opener being the standard example, breaches the personal attributes rules separately. Health status is a sensitive category, so interest targeting, custom audiences and lookalikes built on a joint condition are unavailable and remarketing from condition pages is restricted. Age and geography remain, which is why the arthroscopy line survives this better than the replacement line. Platform policy changes without notice and gets checked directly before each launch.

The Implant Has a Published Ceiling Price and Your Package Does Not

The National Pharmaceutical Pricing Authority fixed ceiling prices for orthopaedic knee implant systems in 2017 under paragraph 19 of the Drugs (Prices Control) Order, 2013, the provision allowing the Government to fix the ceiling or retail price of a drug in extraordinary circumstances in public interest. Those prices have been revised and carried forward by gazette notification roughly every year since, so the current expiry should be read off the latest NPPA notification rather than quoted from memory. Hip implants carry no ceiling price, so this public reference number exists for knees only. The consequence is an asymmetry no other surgical category has. A patient can look up a published reference price for the knee component and cannot find a package price for the operation, so the implant becomes the proxy for the whole decision. Any implant statement you make therefore has to be specification and availability, evidenced from the manufacturer’s own documentation. Comparative or superiority claims about a brand are not defensible, and in this category they are being read against a number the Government publishes.

Trauma Demand Will Quietly Eat an Elective Budget

Fracture, accident, dislocation and bone specialist near me queries are high volume, cheap, and largely worthless to an elective programme, because that patient is going wherever the ambulance goes or wherever is closest and capable. Left unmanaged, an elective joint replacement budget funds them, posts the best cost per lead in the account, and produces close to zero surgical consultations for replacement. Trauma is won on emergency department capability, 24×7 listing accuracy, ambulance and emergency service relationships, insurance and scheme empanelment, and corporate and industrial tie-ups, none of which sit inside a consumer campaign. Negative keyword discipline here is a profit and loss decision rather than account housekeeping.

Why upGrowth for Orthopaedics and Joint Replacement

Our healthcare work spans hospitals, clinics, home care and clinician brands, including Apollo Home Healthcare. What we bring to an orthopaedic department or a joint replacement programme is a method built from its economics: a decision the patient is entitled to postpone, a cost structure the patient researches by component, and a budget that has to answer to surgical consultations attended rather than to enquiries collected.

We Plan for a Window Measured in Quarters

Budget shaped for sustained presence rather than for bursts, a nurture layer built to survive 18 months without becoming noise, and reporting that publishes the length of the deferral instead of hiding it inside a monthly average. The first time a client sees the distribution of first-touch to surgery dates, the media plan usually changes shape.

We Build the Estate That Holds a Deferring Patient

Organic search and generative engine optimisation carry disproportionate load in a category where health status cannot be targeted and no auction is affordable across an 18-month window. That is the discipline upGrowth was engaged for at Digbi Health, where the work produced 500% organic traffic growth in 3 months.

We Instrument the Layer Everyone Calls Walk-In

Physiotherapists, general physicians, community clinics, gyms and sports academies get codes, named owners, slot visibility, call-back commitments and a written statement back. It is unglamorous, it is rarely staffed, and in this specialty it moves more surgery than any campaign does.

We Have Worked Where the Recovery Actually Happens

Most of a joint replacement recovery is a home event, which is why recovery content and post-surgical continuity decide as much as the operating theatre does. upGrowth runs acquisition for Apollo Home Healthcare, so care delivered repeatedly to the same household over weeks, judged on continuity rather than on a single conversion, is territory we work in directly rather than theoretically.

The Metric, and the Attribution Window That Cannot Reach It

The metric is cost per surgical consultation attended, then consultation to surgery conversion split by procedure, with the length of the deferral window reported beside both. It is never cost per lead. An orthopaedic department can post falling enquiry costs across a quarter in which it collected fracture queries it could never convert and lost every knee replacement it competed for, because a blended lead number in this specialty is mostly a measurement of how much trauma and free-camp demand the account absorbed.

The deferral number is the one nobody publishes and the one that changes the plan. Report the distribution of days from first identified touch to consultation attended, and from consultation attended to surgery date, split by procedure, and 2 things become visible at once. The arthroscopy line resolves in weeks and can carry a conventional campaign. The replacement and spine lines resolve over quarters and sometimes years, which means a large share of the surgeries performed this month were paid for by media bought long enough ago that no ad platform can still see it. The longest click-through conversion window Google Ads offers is 90 days. A knee replacement decision routinely outlives it, so a platform-reported return on ad spend for this department is not pessimistic, it is structurally blind.

What follows is commercial rather than analytical. If the target is surgeries performed, the correct recommendation in a category like this is often to spend less on capture and more on an estate that will still be ranking in 2028, to count a consultation that ends in advised to wait as a win with a recall date rather than as a lost lead, and to fund trauma separately or not at all. None of those calls survive a fee paid as a percentage of media or a scope written around monthly enquiry volume, so the engagement has to be built for them: a fee that does not rise with spend, a measurement frame agreed at 12 months or longer before launch, CRM as the system of record, disposition tracking that treats a deferral as an asset, and negative keyword authority written into scope. The payer side of all this, where the implant difference is settled in cash and the package price never gets published, is set out in Pain in the Wallet, our field note on what insurance and package pricing do to a hospital’s marketing numbers.

The operating detail sits in the patient acquisition funnel architecture playbook, a free PDF from our healthcare programme.

Testimonials

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Sandeep Kumar

Managing Director at TG Developers & Baatu Technologies

I had the privilege of working with Amol during a crucial phase of our journey at Baatu and ParentCop. What stood out instantly was his ability to think in systems, not silos.

upGrowth becomes a true partner in both product engineering and growth strategy. They helped us bridge the gap between what we were building and how it needed to scale in the real world. From tightening our product logic, refining user flows, and setting up growth loops to running high-ROI experiments, they have fingerprints all over the foundation that make ParentCop what it is today.

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Founder

It was a pleasure working with Amol and the team. I have got an understanding of the business model, future growth aspects, and roadmap to achieve business goals in detail. He was so calm and composed to explain things clearly and precisely. He is strong, experienced, and skilled in analyzing complex business processes and breaking them down into simple solutions. This growth marketing consultancy was very energetic during my consultation, so excited to listen to all the business concerns and evaluate them thoroughly. I would strongly recommend him for a Growth marketing consultation, social media, and performance marketing of BFSI or any other relevant business models.

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Nikhil Khosla

Founder & Chief Executive at Freshly Meals

As a co-founder of Freshly Meals & other disruptive brands in our portfolio, I’ve had the opportunity to collaborate with Amol Ghemud during a crucial stage of our key brand’s growth journey. What stood out from day one was Amol’s strategic depth and his ability to quickly immerse himself in the nuances of our product, customer base, and market challenges.

Amol didn’t bring a cookie-cutter playbook. Instead, he built a custom strategy for us—deeply rooted in our vision of making clean, healthy eating accessible across the UAE. From refining our messaging to reengineering our ad funnel, he approached growth like a craftsman, with precision and insight.

One of his most valuable contributions was helping us move beyond transactional performance marketing into building a stronger brand narrative. His recommendations led to better storytelling across our ads, a more intuitive user experience, and ultimately, a stronger emotional connection with our audience.

Amol’s clarity of thought, speed of execution, and calm leadership made him an integral part of our extended team. He doesn’t just deliver results—he builds engines that continue to generate results long after implementation.

I would highly recommend Amol to any founder looking to scale sustainably while staying true to their brand values.

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Nandita Khosla Sud

Co-Founder, Growing Healthy Food Brands Globally.

As one of the founders of Freshly Meals, I had the privilege of working closely with Amol Ghemud during a pivotal phase of our business. Amol came in not just as a growth consultant, but as a strategic partner who truly took ownership of our performance marketing and digital growth engines.

When Amol stepped in, we were struggling to scale efficiently on Facebook Ads and Google Ads. Within weeks, he revamped our entire ad account structure, optimized our messaging, and introduced performance-driven experimentation models. His growth approach was grounded in data, but executed with deep empathy for our customer behavior.

What impressed me most was Amol’s ability to align all growth levers—ads, landing pages, user flow, and retention hooks—into a seamless machine. He didn’t just focus on acquisition metrics, but looked at CAC, payback period, and LTV with a founder’s lens. Thanks to his involvement, our CAC dropped by over 30% and subscriber retention improved measurably within the first 60 days.

Beyond numbers, Amol is that rare professional who brings clarity, conviction, and creativity to every meeting. He challenges assumptions, simplifies complexity, and brings out the best in your product-market fit through intelligent growth loops.

If you’re looking for someone who can not only strategize but also execute growth at a high level—Amol is your person.

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Shreyas K R

Digital Marketing Manager at Digilabs LLP

I had the pleasure of working with Amol from upGrowth for an in-depth SEO audit of our website(www.commitbiz.com). His expertise in growth marketing and the team’s strategic approach to SEO auditing helped us identify and resolve key issues.

The detailed audit report provided a clear roadmap, addressing areas like site speed, mobile optimization, and structured data. Their insights into our keyword strategy and content structure were valuable, allowing us to refine our approach and drive better organic traffic.

What stood out most was the team’s ability to translate complex SEO concepts into actionable strategies. Their strategic planning ensured we could implement changes effectively in both technical SEO and on-page SEO.

I recommend Amol and his team at upGrowth to anyone looking for data-driven and results-oriented SEO strategy.

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Aditya Thakare

Co-Founder at Tarkashastra

I highly recommend Amol and Team upGrowth for anything related to Online Presence of your Brand. As a growth marketer, Amol has consistently demonstrated an exceptional ability to drive growth through innovative strategies and data-driven decisions. Their expertise in strategic planning has been invaluable in crafting campaigns that deliver measurable results. Beyond just executing campaigns, Amol excels in coaching and consulting, empowering teams to optimize their digital marketing efforts effectively. Their dedication to continuous learning and staying ahead of industry trends is evident in the impressive outcomes they achieve. Any organization would benefit greatly from Amol’s expertise, passion, and commitment to excellence in digital marketing.

 

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Aniket Kalode

Co-Founder at Tarkashastra Academy

I had the pleasure of working with Mr. Amol Ghemud, Co Founder upGrouwth, and I can confidently say that their expertise in growth marketing and strategic planning is unparalleled. Mr. Amol possesses an exceptional ability to drive business growth through innovative marketing strategies and meticulous planning. Their approach to growth marketing not only accelerated our market presence but also significantly enhanced our customer acquisition efforts.

In addition to their marketing prowess, Amol has proven to be an outstanding coach and consultant. His ability to mentor and guide teams through complex challenges has been instrumental in achieving our organizational goals. Amol and his team brings a unique blend of strategic vision and hands-on experience, making him an invaluable asset to any team or project.

Their commitment to excellence and their deep understanding of market dynamics make Amol a standout professional in their field. I highly recommend Mr. Amol Ghemud and his company upGrowth for any role that requires expertise in growth marketing, strategic planning, coaching, and consulting.

 

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Ayeshah A.

Founder of Dear Latte Lover

I highly recommend Amol and his team for their exceptional branding and marketing services. They have been instrumental in driving our business forward with their Go-To-Market Growth strategy and strategic planning for my D2C brand.

Their expertise in market analysis and consumer insights allowed us to craft a tailored approach that significantly increased our market presence. The execution of their strategies was well-planned and flawlessly implemented, showcasing their commitment to precision and excellence.

Throughout our partnership, the team at upGrowth.in has been collaborative, communicative, and highly responsive. Their innovative solutions and dedication to our success have made a substantial impact on our business growth.

If you are looking for a growth marketing and strategic consultation agency that combines strategic vision with impeccable execution, Amol and his team at upGrowth.in is the perfect choice. They are truly a standout partner in the industry.

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Rupali Amin

Brand Marketing & Growth at Vance

I’ve worked with Amol when I was at Fi Money and very recently at Vance, where his expertise in fintech really stood out. His approach to growth through both – quick, creative experiments and programmatic SEO has significantly boosted our content’s reach and engagement. Apart from domain-specific knowledge, the team at upGrowth is proactive and deeply understands the balance between innovative and proven strategies. His ability to organize and his foresight have made navigating both daily challenges and strategic hurdles much smoother. His team’s commitment to rapid execution and staying on-brand is truly impressive. I would recommend working with Amol and his team (upGrowth) to anyone who’s trying to build organic traffic and aiming for significant long-term growth in a sustainable fashion.

 

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Ulfath Joad

Content Strategist at Fi

I have worked extensively with Amol and his team on Organic Growth Strategy for a leading fintech brand. Kudos to his team for always being a step ahead of the curve and coming in with in-depth insights on what we’re doing right or wrong and what we need to do next. Amol’s knowledge of the SEO space, added to his execution skills, makes the perfect recipe for precise work, identifying and clearing blockers, and great foresight. An experienced growth marketing agency, upGrowth is readily available to take on challenges, get feedback, and problem-solve on the go! I’d highly recommend working with Amol and his team for a smooth SEO growth journey.

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Dr. Suyog Dandekar

Founder

We wouldn’t have thought of this if it weren’t for upGrowth; we would have taken the traditional path. After two months of experience, we are confident that Modnaci will work; for the first time, an agency came prepared with many topics before the meeting. Unlike most calls, there was no need to ask about the agenda beforehand. The entire experience was beautiful and enjoyable. We are impressed with upGrowth’s patience and detailed explanations on every topic.

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Arundathi Belur

Digital Marketing & Growth

Amol is an excellent growth leader. I’ve been working with him for the last two years, and he has consistently outperformed in delivering monthly growth targets. He leads and manages a team of young minds who are diligent, smart-working, and insight-driven. Amol stays calm during a crisis, enabling him to see and solve the issue for his clients. UG team has always been able to come up with a way to achieve results, and they never have no for an answer. Working with and learning from Amol is an excellent chance I am grateful to have gotten. If you are looking for a growth marketing agency, your search end here.

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Ayushi Jha

Content Growth at Fi

Of all the consultancies that we evaluated, upGrowth stood out for their expansive technical knowledge, clarity in initiatives and being metric-obsessed. Working together has been insightful and seamless and I would recommend liaising with them to accelerate any kind of growth efforts!

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Gautam S.T

Co-Founder at Gyanoholic International Pvt. Ltd.

“We have been working with Amol and his team at upGrowth for the past few months. I must say i have had a great experience working with a super passionate team and we see a great level of improvement in our marketing activities after we have started working with upGrowth. Amol has a great understanding of the space and brings tremendous value to the table.”

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Kesavan Kanchi Kandadai

CEO of ishield.ai

“I worked with Amol and his team for marketing services. Amol is very logical, methodical and process driven in his approach to marketing. He looks at data and creates strategies based on data. He also invests time in genuinely understanding the customers’s business, their products and services and comes up with creative ideas that helps both the product and marketing. Its an absolute pleasure to work with Amol.”

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Ram Gopalan

Executive Coach enabling Human Potential. Building Simply.Coach

Amol & the team have at upGrowth have been an integral part of the Simply.Coach journey. They have assisted us in all aspects of our growth strategy and have worked in the spirit of partnership. The team is responsive and is well qualified to deliver expected outcomes.

If you are looking for a team that goes beyond traditional digital marketing & works as a true growth partner, do speak to Amol.

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Janhar Ramakrishnan

Entrepreneur

Amol is knowledgeable and resourceful. I am glad that we connected with Amol and his team at the right time. Our sales grew by 60% in our 3rd month we started working with them. We wish we connected with Amol much earlier. If you are finding your way around digital marketing, Amol is the person you should get in touch with.

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Sujay Golan

VP Marketing

We are very satisfied with the services provided to us by upGrowth. They have immense lead generation capacity that benefitted our brand tremendously. We found the team to be passionate, dedicated, and hard-working in addition to being creative and technically sound. upGrowth majorly helped us in scaling our Google Ads initiatives while bringing down the CPL effectively.

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Santosh Dawara

Senior Executive

The upGrowth team is brimming with ideas and energy, which they bring to life with flawless execution of their plans. We were thoroughly impressed by their on-time delivery and error-free execution that saved time and money on both ends. The team is highly responsive and kept us updated on every step of the process.

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Rekha Jain

VP Marketing

We have been working with upGrowth for [close to a year] and have seen measurable growth in our website’s ranking and traffic. Their SEO services are totally transparent, so we exactly know what they are doing at each step. The team is also quite helpful and responsive whenever we reach out to them, handling the escalations professionally and immediately.

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Sudhakar Pattabiraman

Head - Operations

upGrowth team is very organised, methodical and proactive in their work. While we are still working on the recommended suggestions, they were already thinking “what else and what next”. upGrowth always kept pushing us to get the best for our product and the whole team is reliable and extremely responsive.

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Saurabh Gupta

VP Strategy

upGrowth helped us to get leads for our business from Day 0. Their strategic planning and detailed execution on SEO and PPC helped us to grow the business aggressively.

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Lovneet Batra

Founder

Team upGrowth have great skills and profound expertise in advanced business solutions. upGrowth team helped us on business management automation and growth planning. I certainly would recommend upGrowth as a your company growth partner.

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Lucas Merlo

Founder

In just one month Amol and his team has created a roadmap and go to market strategy for my new business. upGrowth has the ability to cut through the fog and quickly identify the most impactful tasks. upGrowth team can summon and manage skilled human and digital marketing resources needed to grow and expand the business.

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Virendra Sancheti

Executive Director

The upGrowth team did an outstanding job bringing our brand to life online. They executed the project methodically and efficiently. We are very happy with the results upGrowth has delivered for our online branding exercise. I strongly recommend upGrowth if you are looking for a friendly and creative team to help you grow.

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Manish Joshi

Founder

Team upGrowth was quick to adapt and learn about our domain educational toys and games, and able to devise a strategy with detailed action plan to improve our brand awareness, visibility, leads and conversion rate. Within a short period, they were able to help us scale our business on Amazon alongwith Facebook and Google business. If you want to grow your business exponentially in this highly competitive and digital world, upGrowth is the solution. Highly recommended.

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Maya Jadhav

Vice President

We have been working with Amol and his team at upGrowth for the last few months, on our organic growth program, with the objectives of increasing organic and direct traffic to our website. Amol and his team are working with us on page and off page SEO for our web pages, ranking on targeted keywords, content strategy, technical SEO and CRO. We are extremely impressed with the technical competence, expertise, professionalism and responsiveness shown by Amol and the upGrowth team. We are very happy with Amol’s grasp and understanding of our requirements, his technical expertise and willingness to work with us on issues at every level — from strategic to tactical. They are a great team to work with!

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Aniket Sengar

Director of Marketing Ops at Digbi Health

I’ve worked with Amol and upGrowth for almost a year in my Marketing Ops role with Digbi Health. I was surprised by how professional, focused and performance-oriented the entire team was. Their Ops teams continue to set realistic expectations on timelines, and potential outcomes of campaigns. Their content crew never misses deadlines and delivers quality content. Working with Amol has been a delight. He’s always interested in our business objectives, industry landscape, and audiences. He goes above & beyond the contract to recommend initiatives to improve sales, engagement, and rankings. He creates a comfortable space for discussions & ideation on calls. I would recommend upGrowth to a client, a colleague, or a vendor in a heartbeat.

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Kiran Narasareddy

Founder

I’ve had the pleasure of working with Amol for Simply.Coach’s growth marketing, and his technical expertise and hands-on approach has been invaluable in helping take our organic and paid growth initiatives forward. I am particularly impressed by his contribution as a growth consultant, sharing recommendations from a holistic marketing & growth perspective. He takes the effort to share solutions that work for our business in particular, and his experience working with clients in different verticals helps bring a different perspective to the table.
Highly recommended!

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Pranav Karnad

Content & Communications

At the time of writing this recommendation, I worked with Amol for close to a year. I’ve found Amol and his team at upGrowth to be everything one could hope for in an agency partner. The team, lead by Amol, is experimentative in their thinking, proactive, and data-driven, and has time and again struck a balance between first principled thinking and experience-backed thinking. Above all, the one value that I’ve come to appreciate the most about Amol and his team is their proactiveness which has saved me and my colleagues a lot of precious time. Amol is also very organised, and communicative and possesses foresight to help us navigate both the everyday challenges and the strategic ones alike.

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