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Transparent Growth Measurement (NPS)

Eye Care and Ophthalmology Marketing for 2 Businesses Sharing One Brand

A cataract department and a refractive department share a building, a logo and usually a single marketing budget, and they have almost nothing else in common. Cataract is high volume, largely scheme and insurance funded, skews older, and is decided by a referring optometrist or an adult child rather than by the patient. LASIK is elective, paid out of a 27-year-old’s own savings, and compared on published price, named surgeon and the brand name of a machine. Run both on one cost per lead and the cataract half floods the reporting while the refractive half, which is where the cash margin sits, quietly loses its budget. upGrowth plans, buys and reports the 2 separately, against cost per surgery performed.

What Actually Decides Where an Eye Surgery Happens

One Cost Per Lead Cannot Describe Both Halves of the Hospital

Cataract enquiries are numerous and cheap. Refractive enquiries are few and expensive, and they are the ones that arrive with cash attached. Blend them and the account gets a number that falls every month you move money from LASIK to cataract, which is exactly what an optimisation algorithm will do if you let it. The blended figure improves while the margin line does not, and by the time anyone notices, the refractive budget has already been cut on the evidence.

A Large Share of Cataract Demand Is Allocated, Not Marketed To

Between the National Programme for Control of Blindness and Visual Impairment, publicly funded insurance and empanelment with insurers and TPAs, a meaningful part of cataract volume is assigned rather than won in an auction. Where that is true, spending against it buys nothing. The addressable work is referral density, camp logistics, empanelment paperwork that is actually published, and slot availability, and almost none of that lives inside a media plan.

Refractive Patients Search for a Procedure Brand, Not for You

This is unusual in healthcare and it changes everything downstream. The query is Contoura Vision, SMILE, Femto LASIK, PRK or ICL, plus a city, and it is often typed by somebody who has decided on the procedure before deciding on the hospital. Dedicated domains exist for these procedure names in India. A single Laser Vision Correction page cannot rank for any of them, cannot answer the price question attached to each, and cannot be compared against the clinic down the road that built one page per name.

The Optometrist and the Optical Counter Send More Cases Than the Campaign

Most eye surgery in India starts with a refraction at an optical store or an attached optical counter, and the referral that follows is a personal one. That layer is a genuine acquisition channel with named participants, and it is almost never instrumented: no referral code, no owner, no slot visibility, no call-back commitment, no statement back to the referrer. It appears in the CRM as walk-in, which is where attribution goes to die.

How We Build Eye Care Demand

The first decision in this programme is structural rather than creative: cataract, refractive, and the referred specialties get separate campaign structures, separate landing paths, separate budgets and separate targets before a rupee is spent. Everything below follows from that split.

012 Funnels Separated at the Source, Not in a Pivot Table
Splitting the report afterwards does not help, because the bidding has already happened against a blended signal. Cataract and refractive get their own accounts, their own conversion definitions and their own cost targets from day 1, with the refractive target set in cash margin and the cataract target set in scheduled surgery slots filled. A single account with a procedure dropdown on the form is the version of this that looks organised and still lets the cheap enquiry set the price of the expensive one.
02Cataract: Referral Density and Camp Logistics
The work here is operational and it is where the volume is. A mapped list of optometrists, optical stores and referring physicians by catchment, a camp calendar planned around transport and attendant availability rather than around a media month, scheme and empanelment status stated plainly on the site instead of being explained on the phone, and surgery slot availability published so a family can pick a date around somebody’s leave. What we do not run for cataract is metro-wide awareness and broad interest-led social reach. That delivery lands on people who are not the decision-maker in this journey, it buys screening footfall the camps already produce, and it cannot influence volume that has been allocated to you by a scheme in the first place.
03Refractive: A Page Per Procedure Name, With the Price on It
Contoura Vision, SMILE, Femto LASIK, PRK and ICL are separate queries with separate price expectations and separate comparison sets, so each gets its own page carrying a published price band, the named surgeon, the named platform, what the pre-procedure assessment costs, how long it takes, and whether that fee is adjusted against the procedure if the person goes ahead. Withholding the price does not create an enquiry in this category. It creates a comparison the buyer completes on somebody else’s site, because the competing page already answered it.
04The Optometrist and Optical Channel, Actually Instrumented
Each referring optometrist and optical counter gets a code, a named owner inside the hospital, visibility of surgery slots for the coming fortnight, a call-back commitment with a stated time, and a monthly statement showing what they sent and what happened to it. The same instrumentation runs in reverse through your own optical retail, where the post-consultation spectacle attach and the person who comes back for a repeat refraction 18 months later are both recorded events rather than counter traffic.
05Retina and Glaucoma: A Physician Motion With a Recall Clock
These arrive from diabetologists, physicians and general ophthalmologists rather than from consumer search, and glaucoma in particular generates close to no self-initiated demand for a marketing team to bid against. So the programme is 2 things: a referrer-facing motion with the same code, owner and statement structure as the optometrist layer, and a recall system that treats a missed follow-up as a loss event with a name attached. Reporting continued attendance over years, rather than cases opened, is what makes these departments defensible.
06Instrumentation From Screening to Scalpel
Timestamps at every step that currently has none: screening attended, consultation attended, assessment or biometry completed, surgery date given, surgery performed, and for cataract, the second eye. Without those, the funnel is invisible past the form and the only number anyone can report is the one that describes the camp rather than the business.

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Months of Deferral on One Side, Weeks of Comparison on the Other

A cataract journey rarely begins with a search. It begins at an optical counter or a routine eye test, an optometrist or a physician issues a referral, and then nothing happens for weeks and often months while the household waits for an adult child to take leave, for an attendant and transport to line up, for a policy waiting period to clear, or for a scheme camp to reach the district. The person who moves that decision is usually not the person having the surgery, and what moves it is a date, a slot and somebody to travel with rather than a message. A refractive journey is the opposite in every respect. The buyer is 22 to 35, decides alone, pays from savings, and spends several weeks comparing procedure names, price bands and surgeons on a phone. Retina and glaucoma are different again: neither carries a consumer search trigger worth planning a budget around, both arrive through a diabetologist, a physician or your own screening, and both are worth more in continued attendance over years than in any single booking. These are 4 acquisition problems wearing one brand, and we plan them as 4.

What We Run for Eye Hospitals and Chains

Cataract Referral and Camp Programmes

Catchment-mapped optometrist and physician referral density, camp calendars planned around transport and attendants, and published empanelment, scheme status and slot availability.

Refractive and LASIK Search Estate

A page per procedure name with published price bands, named surgeon and platform, and assessment cost and turnaround stated up front.

Optometrist and Optical Channel Instrumentation

Referral codes, named owners, slot visibility, call-back commitments and monthly statements, plus attach and repeat-visit tracking through attached optical retail.

Generative Engine Optimisation

Consistent entity, location, pricing and procedure data so AI answers comparing procedure names and city options are assembled from your material.

Retina and Glaucoma Referral and Recall

A diabetologist and physician-facing motion with its own funnel, and a recall system that treats a missed follow-up as a named loss event rather than a gap in a list.

Surgery-Level Reporting

Cost per surgery performed split by procedure, screening-to-surgery conversion, slot utilisation and second-eye completion, in place of cost per lead.

Read the healthcare growth series: 13 episodes on what breaks between an enquiry and an appointment ↗

Related Healthcare Specialties

Our Roster Of Thriving, Happy Clients

Constraints Specific to Eye Care Marketing

Cataract and Glaucoma Are Named in a 1954 Schedule

Section 3 of the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 prohibits any person from taking any part in the publication of an advertisement referring to a drug in terms which suggest, or are calculated to lead to, its use for the diagnosis, cure, mitigation, treatment or prevention of any condition specified in the Schedule. That Schedule names Blindness, Cataract, Glaucoma and diseases and disorders of the optical system. Most eye hospitals never read it because they think of themselves as selling surgery, then run a pharmacy, a drops range or a supplement line on the same domain. Compliance review has to cover the product pages, not only the procedure pages.

No Before and After, and No Simulated Vision

The blurred image beside the sharp one is the default creative in this category and it is an outcome claim in picture form. Platform policy on personal health and appearance treats before-and-after imagery as prohibited, and copy that asserts or implies knowledge of somebody’s condition, the still wearing glasses opener being the standard example, breaches the personal attributes rules separately. Spectacle removal, guaranteed vision and success-rate language are all outcome claims. What is left is process, price, surgeon and logistics, which is also what the buyer was comparing.

You Cannot Build an Audience of People With Poor Vision

Ad platforms treat health status as a sensitive category, so customer lists, your own data segments and lookalikes built on a visual condition are unavailable, and remarketing from health pages is restricted. Age and geography remain available, which is why the refractive side survives this better than most healthcare categories: a 22 to 35 skew is a demographic, not a diagnosis. Cataract loses more, and falls back on catchment, referral and camp. Platform policy changes without notice, so it gets checked directly before each launch.

The Free Eye Check Is a Volume Trap

A free screening offer will out-produce every other campaign in the account on form fills and post the lowest cost per lead in the hospital, every month, permanently. It fills camps with people who came for a free check, and a very small share of them proceeds to a scheduled procedure. Any report that stops at the enquiry will therefore rank the free screening as the account’s best performer and recommend moving budget into it, which is how a hospital ends up with record enquiry volume and an operating theatre running under capacity.

Why upGrowth for Eye Care and Ophthalmology

Our healthcare work spans hospitals, clinics, home care and clinician brands, including Apollo Home Healthcare, and eye care through Eye Care Live. What we bring to an eye hospital or a cataract-led chain is a method built from its economics: one brand carrying a reimbursed volume business and a self-funded elective business, and a budget that has to answer to surgeries performed rather than to enquiries collected.

We Split the Account Before We Spend

Cataract and refractive get separate structures, separate conversion definitions and separate targets from the first week, so the cheap enquiry never sets the price of the expensive one. This is a 30-minute decision at setup and it is the single thing that most determines whether the refractive department still has a budget in month 6.

We Build for a Procedure-Name Market

A search estate organised the way this category is actually searched: one page per procedure name, price bands published, surgeon and platform named, assessment cost and turnaround stated. That extends into generative engine optimisation, because an assistant asked to compare 2 procedure names will assemble the answer from whoever published the operational detail.

We Instrument the Layer Everyone Calls Walk-In

Optometrists, optical counters and referring physicians get codes, named owners, slot visibility, a call-back commitment and a monthly statement. It is unglamorous, it is rarely staffed, and in this specialty it moves more surgery than any campaign.

We Work in Eye Care and Across Borders

upGrowth works with Eye Care Live, a digital vision care platform connecting patients with eye care professionals, so this category is territory we operate in directly rather than theoretically. We also run India patient acquisition for HELENE Clinic, Tokyo, which matters for chains taking refractive and cataract enquiries from outside their own city and outside the country.

The Metric, and the Report That Hides Half the Hospital

The metric is cost per surgery performed, split by procedure, with the free-screening to surgery conversion rate printed beside it. It is never cost per lead, because the free eye check produces enquiry volume no other campaign can match and converts a very small fraction of it. Screen 400 people at a camp and schedule 12 procedures, and 2 honest reports exist for the same month: one describes 400 enquiries at an excellent cost per lead, the other describes 12 surgeries carrying the full cost of the camp. Only the second one is about the business, and only the first one is on the dashboard.

The split by procedure matters as much as the metric itself, because the 2 halves are paid for by different people. A cataract procedure often arrives with a scheme or a policy attached at a fixed package rate, and the margin conversation happens later at a counselling desk over a lens choice that no campaign touches and no lead report contains. A refractive procedure is paid in full, from savings, by somebody who compared your published price against 3 other clinics before calling. Average those 2 and you get a number that describes neither, that improves whenever budget moves towards the cheaper enquiry, and that will keep improving right through the quarter your theatre utilisation falls.

What follows is commercial rather than analytical. If the target is surgeries performed, the correct recommendation in a month when cataract slots are full is to stop spending on cataract and move the money to refractive, where the enquiry costs more and is worth more. That call is hard to make on a percentage-of-media fee and impossible to make inside a scope written around monthly enquiry volume, so the engagement has to be built for it: separate targets per procedure agreed before launch, instrumentation from screening attended through to surgery performed, referral codes issued to the optometrist layer, and a fee that does not rise with spend. The payer side of this is set out in Pain in the Wallet, our field note on what insurance and package pricing do to a hospital’s marketing numbers.

The operating detail sits in the referral pathway playbook, a free PDF from our healthcare programme. A worked example is our Eye Care Live case study.

Testimonials

Sandeep Kumar

Managing Director at TG Developers & Baatu Technologies

I had the privilege of working with Amol during a crucial phase of our journey at Baatu and ParentCop. What stood out instantly was his ability to think in systems, not silos.

upGrowth becomes a true partner in both product engineering and growth strategy. They helped us bridge the gap between what we were building and how it needed to scale in the real world. From tightening our product logic, refining user flows, and setting up growth loops to running high-ROI experiments, they have fingerprints all over the foundation that make ParentCop what it is today.

Santhosh K.

Founder

It was a pleasure working with Amol and the team. I have got an understanding of the business model, future growth aspects, and roadmap to achieve business goals in detail. He was so calm and composed to explain things clearly and precisely. He is strong, experienced, and skilled in analyzing complex business processes and breaking them down into simple solutions. This growth marketing consultancy was very energetic during my consultation, so excited to listen to all the business concerns and evaluate them thoroughly. I would strongly recommend him for a Growth marketing consultation, social media, and performance marketing of BFSI or any other relevant business models.

Nikhil Khosla

Founder & Chief Executive at Freshly Meals

As a co-founder of Freshly Meals & other disruptive brands in our portfolio, I’ve had the opportunity to collaborate with Amol Ghemud during a crucial stage of our key brand’s growth journey. What stood out from day one was Amol’s strategic depth and his ability to quickly immerse himself in the nuances of our product, customer base, and market challenges.

Amol didn’t bring a cookie-cutter playbook. Instead, he built a custom strategy for us—deeply rooted in our vision of making clean, healthy eating accessible across the UAE. From refining our messaging to reengineering our ad funnel, he approached growth like a craftsman, with precision and insight.

One of his most valuable contributions was helping us move beyond transactional performance marketing into building a stronger brand narrative. His recommendations led to better storytelling across our ads, a more intuitive user experience, and ultimately, a stronger emotional connection with our audience.

Amol’s clarity of thought, speed of execution, and calm leadership made him an integral part of our extended team. He doesn’t just deliver results—he builds engines that continue to generate results long after implementation.

I would highly recommend Amol to any founder looking to scale sustainably while staying true to their brand values.

Nandita Khosla Sud

Co-Founder, Growing Healthy Food Brands Globally.

As one of the founders of Freshly Meals, I had the privilege of working closely with Amol Ghemud during a pivotal phase of our business. Amol came in not just as a growth consultant, but as a strategic partner who truly took ownership of our performance marketing and digital growth engines.

When Amol stepped in, we were struggling to scale efficiently on Facebook Ads and Google Ads. Within weeks, he revamped our entire ad account structure, optimized our messaging, and introduced performance-driven experimentation models. His growth approach was grounded in data, but executed with deep empathy for our customer behavior.

What impressed me most was Amol’s ability to align all growth levers—ads, landing pages, user flow, and retention hooks—into a seamless machine. He didn’t just focus on acquisition metrics, but looked at CAC, payback period, and LTV with a founder’s lens. Thanks to his involvement, our CAC dropped by over 30% and subscriber retention improved measurably within the first 60 days.

Beyond numbers, Amol is that rare professional who brings clarity, conviction, and creativity to every meeting. He challenges assumptions, simplifies complexity, and brings out the best in your product-market fit through intelligent growth loops.

If you’re looking for someone who can not only strategize but also execute growth at a high level—Amol is your person.

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Shreyas K R

Digital Marketing Manager at Digilabs LLP

I had the pleasure of working with Amol from upGrowth for an in-depth SEO audit of our website(www.commitbiz.com). His expertise in growth marketing and the team’s strategic approach to SEO auditing helped us identify and resolve key issues.

The detailed audit report provided a clear roadmap, addressing areas like site speed, mobile optimization, and structured data. Their insights into our keyword strategy and content structure were valuable, allowing us to refine our approach and drive better organic traffic.

What stood out most was the team’s ability to translate complex SEO concepts into actionable strategies. Their strategic planning ensured we could implement changes effectively in both technical SEO and on-page SEO.

I recommend Amol and his team at upGrowth to anyone looking for data-driven and results-oriented SEO strategy.

Aditya Thakare

Co-Founder at Tarkashastra

I highly recommend Amol and Team upGrowth for anything related to Online Presence of your Brand. As a growth marketer, Amol has consistently demonstrated an exceptional ability to drive growth through innovative strategies and data-driven decisions. Their expertise in strategic planning has been invaluable in crafting campaigns that deliver measurable results. Beyond just executing campaigns, Amol excels in coaching and consulting, empowering teams to optimize their digital marketing efforts effectively. Their dedication to continuous learning and staying ahead of industry trends is evident in the impressive outcomes they achieve. Any organization would benefit greatly from Amol’s expertise, passion, and commitment to excellence in digital marketing.

Aniket Kalode

Co-Founder at Tarkashastra Academy

I had the pleasure of working with Mr. Amol Ghemud, Co Founder upGrouwth, and I can confidently say that their expertise in growth marketing and strategic planning is unparalleled. Mr. Amol possesses an exceptional ability to drive business growth through innovative marketing strategies and meticulous planning. Their approach to growth marketing not only accelerated our market presence but also significantly enhanced our customer acquisition efforts.

In addition to their marketing prowess, Amol has proven to be an outstanding coach and consultant. His ability to mentor and guide teams through complex challenges has been instrumental in achieving our organizational goals. Amol and his team brings a unique blend of strategic vision and hands-on experience, making him an invaluable asset to any team or project.

Their commitment to excellence and their deep understanding of market dynamics make Amol a standout professional in their field. I highly recommend Mr. Amol Ghemud and his company upGrowth for any role that requires expertise in growth marketing, strategic planning, coaching, and consulting.

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Ayeshah A.

Founder of Dear Latte Lover

I highly recommend Amol and his team for their exceptional branding and marketing services. They have been instrumental in driving our business forward with their Go-To-Market Growth strategy and strategic planning for my D2C brand.

Their expertise in market analysis and consumer insights allowed us to craft a tailored approach that significantly increased our market presence. The execution of their strategies was well-planned and flawlessly implemented, showcasing their commitment to precision and excellence.

Throughout our partnership, the team at upGrowth.in has been collaborative, communicative, and highly responsive. Their innovative solutions and dedication to our success have made a substantial impact on our business growth.

If you are looking for a growth marketing and strategic consultation agency that combines strategic vision with impeccable execution, Amol and his team at upGrowth.in is the perfect choice. They are truly a standout partner in the industry.

Rupali Amin

Brand Marketing & Growth at Vance

I’ve worked with Amol when I was at Fi Money and very recently at Vance, where his expertise in fintech really stood out. His approach to growth through both – quick, creative experiments and programmatic SEO has significantly boosted our content’s reach and engagement. Apart from domain-specific knowledge, the team at upGrowth is proactive and deeply understands the balance between innovative and proven strategies. His ability to organize and his foresight have made navigating both daily challenges and strategic hurdles much smoother. His team’s commitment to rapid execution and staying on-brand is truly impressive. I would recommend working with Amol and his team (upGrowth) to anyone who’s trying to build organic traffic and aiming for significant long-term growth in a sustainable fashion.

Ulfath Joad

Content Strategist at Fi

I have worked extensively with Amol and his team on Organic Growth Strategy for a leading fintech brand. Kudos to his team for always being a step ahead of the curve and coming in with in-depth insights on what we’re doing right or wrong and what we need to do next. Amol’s knowledge of the SEO space, added to his execution skills, makes the perfect recipe for precise work, identifying and clearing blockers, and great foresight. An experienced growth marketing agency, upGrowth is readily available to take on challenges, get feedback, and problem-solve on the go! I’d highly recommend working with Amol and his team for a smooth SEO growth journey.

Dr. Suyog Dandekar

Founder

We wouldn’t have thought of this if it weren’t for upGrowth; we would have taken the traditional path. After two months of experience, we are confident that Modnaci will work; for the first time, an agency came prepared with many topics before the meeting. Unlike most calls, there was no need to ask about the agenda beforehand. The entire experience was beautiful and enjoyable. We are impressed with upGrowth’s patience and detailed explanations on every topic.

Arundathi Belur

Digital Marketing & Growth

Amol is an excellent growth leader. I’ve been working with him for the last two years, and he has consistently outperformed in delivering monthly growth targets. He leads and manages a team of young minds who are diligent, smart-working, and insight-driven. Amol stays calm during a crisis, enabling him to see and solve the issue for his clients. UG team has always been able to come up with a way to achieve results, and they never have no for an answer. Working with and learning from Amol is an excellent chance I am grateful to have gotten. If you are looking for a growth marketing agency, your search end here.

Ayushi Jha

Content Growth at Fi

Of all the consultancies that we evaluated, upGrowth stood out for their expansive technical knowledge, clarity in initiatives and being metric-obsessed. Working together has been insightful and seamless and I would recommend liaising with them to accelerate any kind of growth efforts!

Gautam S.T

Co-Founder at Gyanoholic International Pvt. Ltd.

“We have been working with Amol and his team at upGrowth for the past few months. I must say i have had a great experience working with a super passionate team and we see a great level of improvement in our marketing activities after we have started working with upGrowth. Amol has a great understanding of the space and brings tremendous value to the table.”

Kesavan Kanchi Kandadai

CEO of ishield.ai

“I worked with Amol and his team for marketing services. Amol is very logical, methodical and process driven in his approach to marketing. He looks at data and creates strategies based on data. He also invests time in genuinely understanding the customers’s business, their products and services and comes up with creative ideas that helps both the product and marketing. Its an absolute pleasure to work with Amol.”

Ram Gopalan

Executive Coach enabling Human Potential. Building Simply.Coach

Amol & the team have at upGrowth have been an integral part of the Simply.Coach journey. They have assisted us in all aspects of our growth strategy and have worked in the spirit of partnership. The team is responsive and is well qualified to deliver expected outcomes.

If you are looking for a team that goes beyond traditional digital marketing & works as a true growth partner, do speak to Amol.

Janhar Ramakrishnan

Entrepreneur

Amol is knowledgeable and resourceful. I am glad that we connected with Amol and his team at the right time. Our sales grew by 60% in our 3rd month we started working with them. We wish we connected with Amol much earlier. If you are finding your way around digital marketing, Amol is the person you should get in touch with.

Sujay Golan

VP Marketing

We are very satisfied with the services provided to us by upGrowth. They have immense lead generation capacity that benefitted our brand tremendously. We found the team to be passionate, dedicated, and hard-working in addition to being creative and technically sound. upGrowth majorly helped us in scaling our Google Ads initiatives while bringing down the CPL effectively.

Santosh Dawara

Senior Executive

The upGrowth team is brimming with ideas and energy, which they bring to life with flawless execution of their plans. We were thoroughly impressed by their on-time delivery and error-free execution that saved time and money on both ends. The team is highly responsive and kept us updated on every step of the process.

Rekha Jain

VP Marketing

We have been working with upGrowth for [close to a year] and have seen measurable growth in our website’s ranking and traffic. Their SEO services are totally transparent, so we exactly know what they are doing at each step. The team is also quite helpful and responsive whenever we reach out to them, handling the escalations professionally and immediately.

Sudhakar Pattabiraman

Head - Operations

upGrowth team is very organised, methodical and proactive in their work. While we are still working on the recommended suggestions, they were already thinking “what else and what next”. upGrowth always kept pushing us to get the best for our product and the whole team is reliable and extremely responsive.

Saurabh Gupta

VP Strategy

upGrowth helped us to get leads for our business from Day 0. Their strategic planning and detailed execution on SEO and PPC helped us to grow the business aggressively.

Lovneet Batra

Founder

Team upGrowth have great skills and profound expertise in advanced business solutions. upGrowth team helped us on business management automation and growth planning. I certainly would recommend upGrowth as a your company growth partner.

Lucas Merlo

Founder

In just one month Amol and his team has created a roadmap and go to market strategy for my new business. upGrowth has the ability to cut through the fog and quickly identify the most impactful tasks. upGrowth team can summon and manage skilled human and digital marketing resources needed to grow and expand the business.

Sancheti Bloom Min

Virendra Sancheti

Executive Director

The upGrowth team did an outstanding job bringing our brand to life online. They executed the project methodically and efficiently. We are very happy with the results upGrowth has delivered for our online branding exercise. I strongly recommend upGrowth if you are looking for a friendly and creative team to help you grow.

Manish Joshi

Founder

Team upGrowth was quick to adapt and learn about our domain educational toys and games, and able to devise a strategy with detailed action plan to improve our brand awareness, visibility, leads and conversion rate. Within a short period, they were able to help us scale our business on Amazon alongwith Facebook and Google business. If you want to grow your business exponentially in this highly competitive and digital world, upGrowth is the solution. Highly recommended.

Maya Jadhav

Vice President

We have been working with Amol and his team at upGrowth for the last few months, on our organic growth program, with the objectives of increasing organic and direct traffic to our website. Amol and his team are working with us on page and off page SEO for our web pages, ranking on targeted keywords, content strategy, technical SEO and CRO. We are extremely impressed with the technical competence, expertise, professionalism and responsiveness shown by Amol and the upGrowth team. We are very happy with Amol’s grasp and understanding of our requirements, his technical expertise and willingness to work with us on issues at every level — from strategic to tactical. They are a great team to work with!

Aniket Sengar

Director of Marketing Ops at Digbi Health

I’ve worked with Amol and upGrowth for almost a year in my Marketing Ops role with Digbi Health. I was surprised by how professional, focused and performance-oriented the entire team was. Their Ops teams continue to set realistic expectations on timelines, and potential outcomes of campaigns. Their content crew never misses deadlines and delivers quality content. Working with Amol has been a delight. He’s always interested in our business objectives, industry landscape, and audiences. He goes above & beyond the contract to recommend initiatives to improve sales, engagement, and rankings. He creates a comfortable space for discussions & ideation on calls. I would recommend upGrowth to a client, a colleague, or a vendor in a heartbeat.

Kiran Narasareddy

Founder

I’ve had the pleasure of working with Amol for Simply.Coach’s growth marketing, and his technical expertise and hands-on approach has been invaluable in helping take our organic and paid growth initiatives forward. I am particularly impressed by his contribution as a growth consultant, sharing recommendations from a holistic marketing & growth perspective. He takes the effort to share solutions that work for our business in particular, and his experience working with clients in different verticals helps bring a different perspective to the table.
Highly recommended!

Pranav Karnad

Content & Communications

At the time of writing this recommendation, I worked with Amol for close to a year. I’ve found Amol and his team at upGrowth to be everything one could hope for in an agency partner. The team, lead by Amol, is experimentative in their thinking, proactive, and data-driven, and has time and again struck a balance between first principled thinking and experience-backed thinking. Above all, the one value that I’ve come to appreciate the most about Amol and his team is their proactiveness which has saved me and my colleagues a lot of precious time. Amol is also very organised, and communicative and possesses foresight to help us navigate both the everyday challenges and the strategic ones alike.

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