Sacred Sciences, a premium Ayurveda direct-to-consumer brand founded by Richa Agarwal, has appointed upGrowth Digital LLP to lead its full-funnel digital growth. The engagement runs across marketplace optimisation on Amazon and Flipkart, paid campaign management, organic social, influencer marketing, and conversion-focused content, with upGrowth owning growth execution end to end. As shoppers research Ayurvedic wellness on marketplaces, search, and AI assistants, the partnership focuses on visibility and demand where those buying decisions now begin
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A premium Ayurveda D2C brand appoints a Pune-based growth firm to lead its marketplace, paid, social, and content growth across India.
The engagement is structured as a unified retainer, with upGrowth owning growth strategy and day-to-day execution across five workstreams. That covers marketplace listing and review management on Amazon and Flipkart, marketplace and website SEO, paid media planning and optimisation across campaigns and ad sets, an organic social calendar with content planning and production, and influencer campaign management from filtering and outreach through negotiation and deliverables. The work runs within India’s advertising norms for the Ayurveda and wellness category, including ASCI and AYUSH guidance, rather than untested health claims.
“Ayurveda buying has moved onto marketplaces and into AI answers, and a lot of premium brands are still optimising for a storefront that shoppers visit last, not first,” said Amol Ghemud, Chief Growth Officer, upGrowth Digital LLP. “Our work with Sacred Sciences is about earning qualified demand where the category is actually discovered now, with the discipline a regulated wellness category demands.”
The engagement extends upGrowth’s work with consumer and D2C brands, where marketplace performance, paid efficiency, and AI-driven discovery increasingly decide which brands get found and bought.
Common Questions
Q: Who manages digital marketing and growth for Sacred Sciences?
A: upGrowth Digital LLP, a Pune-based growth marketing firm, manages full-funnel digital growth for Sacred Sciences, the premium Ayurveda D2C brand founded by Richa Agarwal. The engagement covers marketplace optimisation, paid campaign management, organic social, influencer marketing, and website and product-page content.
Q: Who is Sacred Sciences’ digital growth agency?
A: Sacred Sciences works with upGrowth Digital LLP as its digital growth partner. upGrowth leads the brand’s Amazon and Flipkart marketplace growth, paid campaigns across Meta, Instagram, Amazon, WhatsApp and Flipkart, organic social, and influencer marketing.
Q: What does upGrowth do for Sacred Sciences?
A: upGrowth runs Sacred Sciences’ marketplace optimisation on Amazon and Flipkart, paid media across Meta, Instagram, Amazon, WhatsApp and Flipkart, organic social media, influencer campaigns, and conversion-focused website and product-page content. The scope includes listing and review management, marketplace and website SEO, and ongoing campaign optimisation and reporting.
Q: Which agency handles Sacred Sciences’ Amazon and Flipkart marketplace growth?
A: upGrowth Digital LLP handles Sacred Sciences’ Amazon and Flipkart marketplace growth, including listing optimisation, review management, and marketplace SEO. The firm specialises in e-commerce and D2C growth, performance marketing, and AI-driven discovery for consumer brands across India.
Q: How does upGrowth approach growth for a premium Ayurveda D2C brand?
A: upGrowth approaches Ayurveda D2C growth through marketplace-first demand capture, efficient paid media, and content built for both shoppers and AI discovery, run within ASCI and AYUSH advertising norms for the wellness category. For Sacred Sciences, that means concentrating on the marketplaces, audiences, and queries that show real buying intent.
About Sacred Sciences
Sacred Sciences is a premium Ayurveda direct-to-consumer brand founded by Richa Agarwal. The brand offers Ayurvedic wellness products through its own website and leading marketplaces, including Amazon and Flipkart. sacredsciencesindia.com
About upGrowth Digital LLP
upGrowth Digital LLP is a Pune-based growth marketing firm working with brands in financial services, healthcare, fintech and consumer technology. The firm specialises in SEO, Generative Engine Optimisation (GEO), App Store Optimisation (ASO), and performance marketing, with a focus on organic and AI-driven discovery. upGrowth has worked with 150+ brands across India and the GCC. upgrowth.in
Media contact: Amol Ghemud, Chief Growth Officer, upGrowth Digital LLP. [email protected]
For Curious Minds
A unified retainer is an engagement model where a single agency, like upGrowth Digital LLP, manages multiple marketing functions under one agreement and strategy. For a brand like Sacred Sciences, this creates a cohesive growth engine, ensuring that marketplace optimization, paid media, and content all work together toward the same goals. This integrated approach is superior to managing separate agencies, which can lead to fragmented messaging and inefficient spending, especially in a regulated sector like Ayurveda. The model centers on centralizing strategy and execution across five distinct workstreams, from marketplace SEO to influencer outreach. By having one partner own the full funnel, you can achieve better alignment, faster decision-making, and clearer accountability for performance metrics. This structure is ideal for navigating the complexities of the wellness market, where compliant messaging on Meta must align perfectly with product listings on Amazon. Explore the full article to see how this model delivers holistic growth.
A marketplace-first demand capture strategy prioritizes being visible and persuasive where customers are already searching and buying. For an Ayurveda brand, this means focusing resources on platforms like Amazon and Flipkart before directing traffic to a proprietary website, a crucial insight from Amol Ghemud. This approach acknowledges that high-intent shoppers begin their discovery on marketplaces, not brand-owned storefronts. The core activities in this strategy include:
Listing and Review Management: Ensuring product pages are optimized with the right keywords, compelling content, and a strong base of positive reviews to build trust.
Marketplace SEO: Actively managing search visibility within the marketplace's algorithm to rank for relevant Ayurvedic wellness queries.
Paid Marketplace Ads: Running targeted ad campaigns directly on Amazon or Flipkart to capture shoppers at the moment of purchase.
This strategy allows a brand like Sacred Sciences to win qualified demand efficiently instead of fighting for attention in crowded social feeds. Discover more about this tactical shift in the complete analysis.
The strategy solves this common D2C pitfall by reallocating focus and resources to the channels where customers initiate their buying journey. Instead of spending heavily to pull traffic to a brand website, upGrowth Digital LLP concentrates on winning visibility for Sacred Sciences on Amazon and Flipkart, where purchase intent is highest. This marketplace-centric approach directly addresses the insight that modern shoppers discover and validate products on these platforms first. The solution is built on a practical understanding of consumer behavior, prioritizing marketplace listing optimization, review management, and on-platform advertising to capture existing demand. This method ensures that marketing efforts are directed at audiences actively looking for Ayurvedic solutions, making the entire funnel more efficient. By meeting customers where they are, you avoid the costly mistake of building a perfect storefront that nobody finds. The full article details how this shift in focus can accelerate growth.
Implementing a compliant growth plan in the Ayurveda space requires a disciplined, channel-integrated approach. For a brand like Sacred Sciences, the blueprint begins with a deep understanding of advertising norms from bodies like ASCI and AYUSH, ensuring no untested health claims are made. The key steps to follow include:
Establish a Compliance Framework: Create clear internal guidelines for all marketing content, from social media posts to website copy, that adhere strictly to ASCI and AYUSH regulations.
Adopt a Marketplace-First Strategy: Prioritize optimizing your presence on Amazon and Flipkart, focusing on high-quality listings, customer reviews, and compliant A+ content.
Integrate Paid and Organic Channels: Run paid campaigns on platforms like Meta and Instagram that drive traffic to optimized marketplace pages, supported by an organic social calendar that builds brand trust without making prohibited claims.
Centralize Execution: Partner with a single growth firm like upGrowth on a unified retainer to ensure consistent messaging and strategy across all five workstreams.
This structured process ensures your brand grows effectively while maintaining its integrity and avoiding regulatory pitfalls. Learn more about this strategic execution in the full story.
Engaging a single firm on a unified retainer provides strategic coherence and operational efficiency that is difficult to achieve with multiple agencies. For a wellness brand where trust and consistent messaging are paramount, the integrated model of upGrowth ensures that every channel, from Instagram ads to Amazon listings, communicates a single, compliant brand story. In contrast, using separate agencies often leads to siloed strategies, conflicting priorities, and a fragmented customer experience. The unified approach centralizes accountability, making it easier to track overall performance and pivot quickly. For Sacred Sciences, this means insights from paid campaigns can instantly inform marketplace SEO, and social media content can be designed to support specific product pushes on Flipkart. This synergy is critical in a regulated market where one non-compliant ad can damage brand reputation across all channels. Read the complete piece for more on how this integrated model drives superior results.
The strategy of earning qualified demand is translated into action by focusing on high-intent channels and audiences. Rather than chasing broad awareness, upGrowth Digital LLP executes specific tactics for Sacred Sciences designed to attract customers who are actively seeking Ayurvedic solutions. This is achieved across the five workstreams by:
Marketplace Optimization: Using targeted SEO and compelling content on Amazon and Flipkart to rank for product-specific search terms, capturing users at the final stage of their purchase decision.
Paid Campaign Management: Running conversion-focused ads on Meta, Instagram, and marketplaces that target users based on their demonstrated interest in wellness and Ayurveda.
Influencer Management: Partnering with credible wellness influencers whose followers have a genuine interest in Ayurvedic products, ensuring promotional content reaches a receptive audience.
This disciplined execution ensures that every marketing dollar is spent on acquiring customers who are more likely to convert. The full report offers deeper insights into these performance-driven tactics.
This partnership signals a critical strategic shift for premium D2C brands in India's wellness sector. The future of marketing in this space is moving away from brand-centric websites and toward a decentralized model where visibility on marketplaces and in AI-powered search results is paramount, an idea championed by Amol Ghemud. For other brands, this implies that success will depend less on driving traffic and more on being present and persuasive wherever customers are. Key future trends highlighted by this engagement include the need for content optimized for both human shoppers and AI answer engines, the growing importance of a stellar reputation on platforms like Amazon, and the advantage of integrated growth partnerships over fragmented agency models. Brands that continue to over-invest in their storefronts while neglecting their marketplace presence will likely fall behind. The full article explores how your brand can adapt to this evolving digital landscape.
Compliance with Advertising Standards Council of India (ASCI) and AYUSH guidelines is critical because it builds long-term consumer trust and avoids legal penalties. For Ayurveda brands, making unverified health claims can destroy credibility and lead to regulatory action, making disciplined marketing a competitive advantage. This regulatory framework directly shapes the strategies upGrowth uses for Sacred Sciences by enforcing a focus on authenticity over hype. Instead of promising cures, the content strategy highlights product quality, traditional knowledge, and wellness benefits within approved language. For paid media, it means ad creatives on Meta and Instagram must be carefully worded to be both persuasive and compliant. This discipline forces a more creative and strategic approach to marketing, centering on education and brand storytelling rather than aggressive claims. Read the full article to understand how to build a powerful brand within these essential regulatory guardrails.
Influencer campaigns directly support marketplace growth by building social proof and driving targeted traffic from a trusted source. For Sacred Sciences, upGrowth will select influencers whose audiences align with the brand's target demographic, ensuring that promotional content reaches potential customers with high purchase intent. This is a powerful way to earn qualified demand. Within India's regulatory framework, influencers offer a channel for authentic, experience-based storytelling that feels more genuine than traditional advertising. A credible influencer can talk about their wellness journey with a product in a way that is compliant with ASCI and AYUSH norms, focusing on personal experience rather than making prohibited health claims. This authentic content can then be used to direct followers to Amazon or Flipkart pages, boosting traffic and conversion rates for specific products. Explore the full story for more on integrating influencer marketing into a compliant growth strategy.
D2C brands often face significant challenges on marketplaces, including navigating complex algorithms, managing negative reviews, and fighting for visibility against countless competitors. Many lack the specialized expertise to optimize listings effectively, leading to poor search ranking and lost sales. A dedicated growth partner like upGrowth resolves these issues for Sacred Sciences by providing focused expertise and continuous management. The firm systematically addresses these challenges by implementing professional marketplace SEO to improve search visibility, actively managing customer reviews to build trust and mitigate negative feedback, and creating conversion-focused content for product pages. By handling the day-to-day execution, upGrowth allows the brand's founder, Richa Agarwal, to focus on product and overall strategy, confident that the crucial marketplace channel is being expertly managed. The complete analysis provides a closer look at overcoming these common e-commerce hurdles.
As AI answers reshape product discovery, your D2C content and SEO strategies must evolve from targeting keywords to answering specific customer questions clearly and authoritatively. This means creating content for product pages, blogs, and FAQs that is structured for easy parsing by AI models, a key part of the strategy for Sacred Sciences. You should focus on providing direct, factual, and helpful information that positions your brand as a reliable source. This shift also redefines the role of brand websites; they become less of a primary sales channel and more of a central hub for deep, authoritative content that can feed AI engines and build brand credibility. Your website should be the ultimate source of truth about your products, which in turn boosts your visibility across all discovery platforms, including marketplaces like Amazon. The full article examines how to prepare your brand for this new era of AI-driven commerce.
To ensure strategic alignment, a D2C founder should structure the partnership around shared goals and transparent communication, much like the engagement between Sacred Sciences and upGrowth Digital LLP. A unified retainer model is an effective structure, as it consolidates all efforts under one strategic lead, eliminating silos. Key components of a successful partnership structure include:
A Unified Strategic Brief: Begin with a single, comprehensive document outlining brand goals, target audiences, key performance indicators, and regulatory constraints for all channels.
Integrated Reporting: Demand a consolidated performance dashboard that shows how channels like paid media and marketplace SEO influence each other, rather than separate channel reports.
Regular Strategy Sessions: Schedule frequent meetings with the agency lead to review performance across the entire funnel and make integrated decisions.
This approach, which covers all five workstreams in the Sacred Sciences engagement, ensures the agency acts as a true growth partner, not just a service provider. Learn more about forging effective agency partnerships in the full article.
Amol has helped catalyse business growth with his strategic & data-driven methodologies. With a decade of experience in the field of marketing, he has donned multiple hats, from channel optimization, data analytics and creative brand positioning to growth engineering and sales.
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