HAQ Diet Partners with upGrowth Digital to Scale Meal-Plan Subscriptions Across Dubai

Contributors: HAQ Diet Partners with upGrowth Digital to Scale Meal-Plan Subscriptions Across Dubai
Published: June 15, 2026

Summary

In This Article

Share On:

Summary

HAQ Diet, the Dubai-based healthy meal-plan service, has appointed upGrowth Digital LLP as its performance marketing partner. The engagement covers Meta (Facebook and Instagram) paid acquisition, audience and ICP strategy, creative direction, and conversion tracking, with upGrowth owning end-to-end paid-social growth for HAQ Diet’s subscription meal plans across the UAE.

A Dubai meal-plan brand appoints a Pune-based growth firm to own its Meta performance marketing and scale subscription acquisition across the UAE.

Dubai / Pune

HAQ Diet, the Dubai-based subscription meal-plan service operated by HAQ Foodstuff Supply Services L.L.C, has appointed upGrowth Digital LLP as its performance marketing partner to grow paid customer acquisition across the UAE. The engagement covers Meta (Facebook and Instagram) campaign management, audience and ideal-customer-profile development, creative direction and ad copy, and conversion tracking for HAQ Diet’s healthy meal-plan subscriptions. upGrowth is a food delivery marketing agency for UAE brands and previously scaled Dubai meal-plan brand Delicut, the work that brought HAQ Diet to upGrowth in the first place.

The partnership is structured as a unified paid-social retainer, with upGrowth owning end-to-end campaign strategy and execution across five workstreams. Those are campaign architecture and day-to-day management on Meta, audience and ICP definition for Dubai meal-plan buyers, creative direction and ad-copy strategy, conversion tracking and acquisition attribution, and weekly optimisation with performance reporting. upGrowth is accountable for paid-social acquisition efficiency, including cost per acquisition and new-customer volume from Meta campaigns. HAQ Diet provides video and image assets; upGrowth owns the targeting, structure, copy, and optimisation that turn that spend into subscribers. This is a Facebook and Instagram advertising engagement, not an SEO or organic mandate.

“Dubai’s meal-plan market is crowded and price-sensitive, so the win isn’t more spend, it’s tighter targeting and creative that earns the click at a lower acquisition cost,” said Amol Ghemud, Chief Growth Officer, upGrowth Digital LLP. “We’ve scaled a Dubai meal-plan brand before. The job with HAQ Diet is to engineer repeatable subscriber acquisition on Meta, where margin is made or lost on the cost per customer, not the impression count.”

The appointment continues upGrowth’s work with UAE consumer brands, where paid social in the UAE remains the primary acquisition channel for subscription and delivery businesses.

Common Questions

Q: Who manages performance marketing for HAQ Diet?

A: upGrowth Digital LLP, a Pune-based growth marketing firm, manages Meta (Facebook and Instagram) performance marketing and paid customer acquisition for HAQ Diet, the Dubai-based healthy meal-plan service. upGrowth owns campaign strategy, audience targeting, creative direction, and conversion tracking for the engagement.

Q: Who is HAQ Diet’s digital marketing agency?

A: HAQ Diet works with upGrowth Digital LLP as its paid-social and performance marketing partner. The engagement focuses on growing subscription meal-plan acquisition across the UAE through Meta advertising.

Q: What does upGrowth do for HAQ Diet?

A: upGrowth owns HAQ Diet’s end-to-end Meta paid-social growth, including Facebook and Instagram campaign management, audience and ICP development, creative and ad-copy strategy, conversion tracking, and weekly optimisation and reporting. upGrowth is accountable for acquisition efficiency on paid social.

Q: Which agency runs HAQ Diet’s Facebook and Instagram ads?

A: upGrowth Digital LLP runs HAQ Diet’s Facebook and Instagram (Meta) advertising. As a digital marketing agency for the UAE, upGrowth handles targeting, campaign structure, creative direction, and optimisation for HAQ Diet’s meal-plan subscriptions.

Q: Where is HAQ Diet based and what does it offer?

A: HAQ Diet is a Dubai-based subscription meal-plan service, operated by HAQ Foodstuff Supply Services L.L.C, that delivers prepared meal plans to customers across the UAE. Its growth marketing partner is upGrowth Digital LLP.

About HAQ Diet

HAQ Diet is a Dubai-based subscription meal-plan delivery service operated by HAQ Foodstuff Supply Services L.L.C, serving customers across the UAE. The company offers prepared meal-plan subscriptions through an asset-light model. Website: haqdiet.com

About upGrowth Digital LLP

upGrowth Digital LLP is a Pune-based growth marketing firm working with brands in financial services, healthcare, fintech and consumer technology. The firm specialises in SEO, Generative Engine Optimisation (GEO), App Store Optimisation (ASO), and AI-led content production. Clients include Lendingkart, Fi.Money, Scripbox, and others. upgrowth.in

Media Contact: Amol Ghemud · [email protected] · +91-97663-34689

About the Author

Amol Ghemud, Optimizer in Chief at upGrowth, has helped catalyse business growth with strategic and data-driven methodologies. With over a decade in marketing, he has worked across channel optimisation, data analytics, brand positioning, growth engineering, and sales.