upGrowth Digital LLP is a Pune-headquartered digital marketing company in India, founded in 2017, that helps SaaS, fintech, healthcare, D2C, EdTech and foodtech brands grow across India, Dubai and the wider GCC. Its work includes a 5.7x lead volume increase with 30% lower cost per lead for Lendingkart through restructured paid acquisition, and AI Overviews authority for Vance with a 7x increase in ranking power. This page covers who upGrowth is, what it delivers and how to judge whether it fits your growth stage.
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Plenty of Indian brands spend their digital budgets chasing vanity metrics. Impressions. Click-through rates. Follower counts. The brands that grow fastest usually aren’t the ones with the biggest budgets. They’re the ones with a better methodology.
Here’s what that looks like in practice. Lendingkart came to us with a scaling problem: it needed more leads without wrecking unit economics. The obvious move was to raise spend and accept a higher cost per lead as a volume tax. We did the opposite. By restructuring Lendingkart’s paid acquisition, we delivered a 5.7x increase in lead volume with a 30% reduction in cost per lead. The right digital marketing company in India doesn’t trade cost efficiency for scale. It improves both.
Most agency pages give you a service list and a logo wall. This page answers 2 questions instead: who is upGrowth, and is it the right digital growth partner in India for your stage and your 2026 targets?
Who Is upGrowth? upGrowth Digital LLP at a Glance
upGrowth Digital LLP is a Pune-headquartered growth marketing company, founded in 2017 and incorporated in 2018, that helps funded startups and mid-market brands grow across India, Dubai and the wider GCC. Our core differentiator is Generative Engine Optimization (GEO), the work of getting your brand cited inside AI-generated answers.
Legal name: upGrowth Digital LLP (people also search for it as “upGrowth company” or “Digital upGrowth”)
Founded: 2017, incorporated in 2018
Headquarters: Pune, with a fully remote 32-person team
Co-founders: Amol Ghemud (Chief Growth Officer) and Bhaskar Thakur
Clients: 150+ brands across SaaS, fintech, healthcare, D2C, EdTech and foodtech
Markets: India, the UAE (Dubai) and the wider GCC
Services: performance marketing, SEO, AEO, GEO, content marketing and CRO
The team behind upGrowth
We started upGrowth in 2017 because digital growth had become a black box. Agencies were selling complexity, and reports buried the actual signal. Co-founders Amol Ghemud and Bhaskar Thakur still work on client strategy directly, and because the 32-person team is fully remote, we staff accounts on skill rather than location. Read more about upGrowth and its founders.
Clients, industries and markets
As a digital marketing company in India and the GCC, we’ve worked with 150+ clients, including Lendingkart, Vance, Fi.Money, Delicut and BJM Health. Our strongest traction is in fintech and D2C, and Dubai and the GCC are a core part of the client base, not a side project.
GEO as the core differentiator
We think more buyer research will happen inside AI-generated answers, and that shift will shape discovery for years. Our Generative Engine Optimization services sit alongside SEO and paid media rather than as a bolt-on, which makes upGrowth a full-funnel growth marketing agency in India, not a channel shop.
What Makes a Digital Marketing Company in India Worth Hiring in 2026
A digital marketing company in India is worth hiring when it owns revenue-linked KPIs and knows your vertical well enough to spot where the funnel breaks. Very few do.
It owns revenue-linked KPIs
A real performance agency owns cost per acquisition, MQL-to-SQL conversion rate and pipeline velocity. Not reach. Not sessions. Not “brand awareness lift.” If an agency’s monthly report leads with impressions, that tells you what it’s optimizing for.
It specializes by vertical
Vertical specialization matters more than a wide service menu. A fintech brand selling to RBI-aware audiences in India has a fundamentally different acquisition funnel than a D2C food brand scaling in Dubai. Generic playbooks produce generic results. The agencies that compound results know where the funnel usually breaks in your category by month 3.
It understands India’s media mix
India’s media mix behaves differently than Western playbooks assume. In our campaigns, Google Search in India surfaces plenty of high-intent, regional-language queries that many teams don’t bid on well. Indian B2B buying committees often take longer to reach consensus, and Meta costs can swing sharply by state and device. An agency applying US case studies to Indian buyers is driving with the wrong map.
AI search adds another layer. Google’s documentation on AI Overviews and AI Mode says a page must be indexed and eligible for a snippet to appear as a supporting link. An agency that can’t explain what that means for your site isn’t ready for 2026.
As a digital marketing company in India, upGrowth delivers performance marketing, SEO and AEO, content and GEO, and CRO, and each service is tied to a business outcome agreed before the first campaign launches. We don’t sell activity.
Performance marketing
We manage Google, Meta, LinkedIn and programmatic channels to CAC and ROAS targets. Delicut is a useful benchmark here: a D2C food brand in Dubai whose monthly revenue grew from 40,000 AED to over 2,000,000 AED while working with upGrowth. That’s not a typo. It’s a 100x change in monthly revenue.
SEO and AEO (Answer Engine Optimization)
Search in 2026 has 2 surfaces: traditional rankings and answers shown directly on the results page. Our technical SEO and content architecture is built for both. Vance shows what that looks like: upGrowth helped Vance become the authoritative answer in Google AI Overviews for IMPS, UTR and payment tracking queries, with a 7x increase in ranking power.
Content marketing and GEO (Generative Engine Optimization)
GEO is the discipline of structuring your content and brand signals so AI systems cite your brand when buyers ask category questions. Our work with Fi.Money is a good example: category-level education content that helped the brand become an authority for smart deposit queries in Google’s AI Overviews. That’s owned visibility, and it doesn’t disappear when ad spend pauses.
CRO and landing page optimization
CRO closes the loop. Paid acquisition that lands on a weak conversion experience is money burned. Our CRO work looks for the few friction points behind most of your drop-off, so every rupee already committed to paid channels works harder.
Industries We Serve: Vertical-Specific Growth Playbooks
upGrowth’s deepest playbooks cover SaaS and B2B tech, fintech and BFSI, D2C and e-commerce (including foodtech), and healthcare and EdTech. Vertical context isn’t a branding claim. It shows up in campaign architecture, ad copy compliance, audience segmentation and funnel sequencing.
How upGrowth adapts its digital marketing playbook by industry
Industry
Buying dynamic
What the playbook prioritizes
upGrowth reference
SaaS and B2B tech
Long sales cycles, multi-stakeholder buying
LinkedIn ABM, MQL-to-pipeline tracking, GEO for category questions
Demand generation and GEO programs
Fintech and BFSI
Skeptical buyers, regulated categories
Compliance-aware creative, trust-building content, AI Overviews visibility
Demand generation funnels built for long sales cycles, LinkedIn ABM targeting by company size and tech stack, and MQL-to-pipeline tracking that shows which content asset influenced which deal, not just which ad generated the lead.
Fintech and BFSI
Compliance-aware creative and RBI-sensitive ad copy for skeptical buyers. Lendingkart’s 5.7x lead growth came from restructured paid acquisition inside a regulated lending category, where plenty of agencies would call compliance a ceiling. We treated it as a creative brief.
D2C, e-commerce and foodtech
Fast creative iteration, catalog feed optimization and WhatsApp retargeting sequences that recover abandoned intent. Delicut is the clearest proof point we have in this category.
Healthcare and EdTech
Sensitivity-aware campaigns that build organic authority without triggering platform policy issues. BJM Health’s B2C-to-B2B pivot shows how repositioning through content can open up an entirely different kind of customer.
How upGrowth Operates: The Performance-First Engagement Model
upGrowth runs engagements in sprint cycles that start with diagnosis, and KPI ownership is written into the scope before Day 1. We’d rather earn a long engagement than lock you in.
Diagnose, activate, optimize
The first cycle runs as a 30-day diagnostic, 60-day activation and 90-day optimization sequence. KPI targets belong in the scope document, not on a pitch slide. If we agree on a CPL target, you should be able to point to it in writing.
Attribution you can act on
We set up attribution reporting so you can see which channel, campaign and creative drove revenue, not just which ad generated clicks. Channel-level reporting tends to flatter the channel regardless of business outcome. Full-funnel visibility changes the conversation.
India, Dubai and the GCC
Our coverage spans India, Dubai and the wider GCC. Work for UAE brands such as Delicut makes upGrowth a practical digital marketing company in India for brands entering Gulf markets, and for GCC brands that want an India-native team.
How pricing works
Pricing is tied to scope and outcomes. What you pay for is strategy and execution accountability, not hours logged.
Why Growth Brands Choose upGrowth Over a Larger Agency
Growth-stage brands pick upGrowth over a larger digital marketing company in India because senior people build the campaigns, and because we optimize for AI-answer visibility as well as clicks.
Senior people do the work
In our experience, larger agencies often follow the same pattern: the senior team closes the deal and a junior team runs the account. Growth-stage brands don’t have the runway to survive that bait-and-switch.
At upGrowth, the co-founders and senior strategists work on client accounts directly. Not as occasional reviewers. As the people building the campaigns. That shows up in execution speed, because decisions don’t wait on a long onboarding process built around the agency’s internal workflow.
Built for clicks and zero-click answers
Show me an agency that still measures B2B success in branded impressions, and I’ll show you a client whose pipeline has been flat for 6 months. The click math is changing. A Pew Research Center analysis of 900 US adults’ browsing found that 18% of Google searches in March 2025 produced an AI summary. Users clicked a traditional result in 8% of visits with a summary, versus 15% without.
An agency that optimizes only for clicks is chasing a shrinking slice of attention. upGrowth builds for clicks and zero-click visibility through GEO, so your brand shows up either way.
Proof with real names
Every case study we reference names a real company. Lendingkart’s 5.7x lead volume growth. Vance’s 7x increase in AI Overviews ranking power. Delicut’s 40,000 AED to over 2,000,000 AED monthly revenue. These aren’t anonymized claims on a pitch deck. Browse the upGrowth case study library, or ask us about them directly.
Common Questions About Hiring a Digital Marketing Company in India
What is upGrowth Digital LLP?
upGrowth Digital LLP is a growth marketing company headquartered in Pune, India, founded in 2017 and incorporated in 2018. It helps funded startups and mid-market brands grow across India, Dubai and the wider GCC through performance marketing, SEO, AEO, content, CRO and Generative Engine Optimization (GEO), its core differentiator. It has worked with 150+ clients.
Who founded upGrowth, and where is the team based?
upGrowth was co-founded by Amol Ghemud, its Chief Growth Officer, and Bhaskar Thakur. The company is headquartered in Pune and its 32-person team works fully remote. Both co-founders stay involved in client strategy, so accounts aren’t handed entirely to junior teams after the pitch.
How much does it cost to hire a digital marketing company in India?
Cost depends on the channels managed, the ad spend under management and whether the scope includes SEO, content, GEO and CRO alongside paid media. upGrowth prices each engagement around defined scope and KPIs rather than fixed hours. For benchmarks by vertical, see upGrowth’s guide to digital marketing costs by industry in India for 2026.
What is the difference between a digital marketing agency and a performance marketing agency?
A traditional digital marketing agency often owns awareness deliverables like content calendars and social posts, measured by reach and engagement. A performance marketing agency owns revenue-linked metrics: cost per lead, cost per acquisition, ROAS and pipeline generated. upGrowth operates as a performance-first agency, so every campaign is tied to a business outcome.
What should SaaS or B2B brands look for in a digital marketing partner?
Look for a partner that understands long sales cycles, multi-stakeholder buying, LinkedIn ABM and MQL-to-SQL conversion, with KPI targets written into the scope and senior people on the account. upGrowth combines paid acquisition, SEO and GEO, and its restructured paid acquisition for Lendingkart delivered a 5.7x lead volume increase with 30% lower cost per lead.
Does upGrowth work with brands outside India?
Yes. upGrowth is headquartered in Pune but works with brands in Dubai and the wider GCC, which suits Indian brands expanding into the Gulf and GCC brands entering India. Delicut, a D2C food brand in Dubai, grew monthly revenue from 40,000 AED to over 2,000,000 AED while working with upGrowth.
Your Next Move: Book a Free Growth Diagnostic
If your marketing generates traffic but not pipeline, or CAC rises as spend scales, the problem is usually strategic, not executional. upGrowth offers a no-obligation 30-minute growth diagnostic call where a senior strategist reviews your channel mix, identifies the highest-leverage gaps and gives you a prioritized action plan you can use whether or not you work with us.
We’ve applied this diagnostic approach to Vance, Lendingkart and Delicut. The frameworks are repeatable. The results depend on execution discipline, and that’s what a senior-led digital marketing company in India should bring to your account.
Amol has helped catalyse business growth with his strategic & data-driven methodologies. With a decade of experience in the field of marketing, he has donned multiple hats, from channel optimization, data analytics and creative brand positioning to growth engineering and sales.
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