Step-by-Step Instructions
Enter your annual recurring revenue, the percentage of new customers coming from organic search and content, your assessed AI replication risk for your vertical (SaaS products compete more directly with AI than offline services), your average contract length, and your customer base’s tech adoption speed.
What the results mean: Annual Revenue at Risk shows the dollar amount of ARR exposed to immediate customer acquisition disruption. Risk Category (Low/Medium/High/Critical) reflects the urgency of intervention. Timeline to Impact tells you how many months before churn becomes visible in your metrics.
2026 benchmark: Most SaaS companies lose 15-25% of organic-sourced pipeline within 18 months as LLM usage normalizes. Companies with established GEO strategies retain 70-85% of that revenue. The difference is brand authority, citation velocity, and content answer richness.
What to do with results: If risk is Medium or higher, commission a GEO audit and 90-day brand defense plan. This typically costs Rs 2-4L and preserves Rs 20-50L+ of annual revenue. If risk is Low, maintain current content strategy and monitor annually.
Calibration note: the AI-referral conversion factor assumes mid-range tech-adoption audience and typical SaaS content funnels. If your buyers are early-adopter technical personas (dev tools, AI infra) multiply the exposed revenue estimate by 1.3x. If your buyers are late-majority regulated industries (healthcare, banking) multiply by 0.7x. Methodology: replication risk ranges compiled from upGrowth GEO engagements 2024-2026 and BrightEdge Feb 2026 AIO data. Directional, not audited.
