Most thought leadership on AI in marketing is written by people who do not actually run a marketing team. This is the operator version. We run a 32-person agency serving 150+ clients. Here is what rewired, what we tried and abandoned, and what clients now ask that they did not two years ago.
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Claude Design launched in April 2026 and Figma stock dropped 7% the same day. Marketing production costs collapsed again. Here is how to test whether your current agency contract is still economically aligned, the three specific signs to watch for, and how to renegotiate without burning the relationship.
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