Goodreads: Navigating through the Digital Marketing Universe

COVID-19 pandemic has force brands to adopt unique marketing strategies than the regular yearly plan that they follow. Things have changed upside down during this lockdown, your employees must be working from home, at places your product deliveries are paused, etc. Now it is a difficult station for the brands to survive and at the same time […]

Which part of the world are you into now? Irrespective of your location I hope you are safe, secure and taking precautions against C!9.  Around the globe, nearly all businesses have been affected by a novel coronavirus and the PPC is no exception.  The impact on your PPC account is not positive unless you’re selling […]

In This Article What Is Dynamic Keyword Insertion Why Do We Need DKI: Important Things to remember What Is Dynamic Keyword Insertion Ever wondered how an ad sometimes offers exactly the super-specific obscure item that you searched on google? Well, this happens when the advertiser is using a strategy called Dynamic Keyword Insertion(DKI). Understand in Depth […]

Social media is more than selling your product or service, we marketers and stakeholders should consider this and take advantage of this opportunity to make the most of it.  Fast forward to the current Pandemic situation, everyone is locked down and working remotely from home, while few brands have given a new perspective to approach […]

Marketing is the tip of the spear of any business effort. Client interaction is a huge part of every marketing plan. As the client’s behavior and their preferred medium of communication change. So do the marketing strategies and plans. Google PPC 2021 advertising at its very core is just like any other marketing channel. And just […]

In This Article How does a pay-per-click campaign work? 5 Hacks to Run a Successful Amazon PPC Campaign Conclusion An Amazon PPC campaign is an essential, cost-effective way to increase visibility, sales as well as boost not only your organic rankings but drive profitable sales. But the way you run a PPC campaign yields favorable […]