Goodreads: Navigating through the Digital Marketing Universe

At present, there are 6 different attribution models available in Google Ads conversion tracking. For those who do not have much knowledge about attribution modelling, choosing one among 6 could be a headache. In a broader perspective, attribution modelling can help  you understand when, how and why people converted on your website through Google Ads. […]

upGrowth is a growth hacking-marketing agency that enables both start-ups & established businesses to achieve rapid and sustainable growth. We use data to understand what clicks with customers to ensure a continuous flow of prospects by marketing on the right channels. Our team is dedicated to helping businesses scale swiftly and disrupt markets through data-driven […]

 About upGrowth We are a digital marketing company based in Pune, we have expertise in bringing unique strategies based on data-driven experiments to help businesses disrupt markets. Last year we were able to achieve overall business growth of 20% through Google Ads for our client Lendingkart. Our holistic approach to the ad strategy paid rich dividends […]

My Journey of Google Digital Guru Green Belt Certification 2020 I joined upGrowth in my quest to become a Google digital guru as a PPC Executive, starting my journey managing Google Ads accounts before I transitioning to an SEO profile and now working on optimizing and improving page ranks for our clients. As a platform, I found […]

Everyone wants to increase traffic to their blog, right? Here are a few tips on how to increase your blog users in 2025. Whether you are running a business or trying to make it as a freelancer, your blog is a great way to attract potential leads and give your business an edge. Quality and […]

In these difficult times where the COVID19 pandemic has hit the economy hard, this year is about surviving! Be it staying indoors and working remotely or running a small business, it’s all about getting through the situation. Things have changed and most operations have moved online and gone digital. If you are a small business owner, […]