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Transparent Growth Measurement (NPS)

IVF and Fertility Clinic Marketing Built for a Decision That Runs Months

Fertility is the longest and least linear buying decision in private healthcare. A couple researches for months, sometimes past a year, often stops entirely after a cycle that does not work, and comes back later to a clinic that never pressured them. upGrowth builds fertility acquisition around that shape: published cost and inclusions, content that works for one partner researching alone and for both researching together, and measurement that ends at cost per cycle started rather than at the enquiry form.

What Actually Decides a Fertility Case

The Window Runs Months and Often Breaks in the Middle

Research commonly starts long before a first consultation and can run past a year. The break after a cycle that does not work is part of the journey, not an exit. Attribution windows of 30 or 90 days cannot see any of this, so the channels that actually built the decision get defunded first.

A Couple Decides, and They Rarely Research Together at the Start

One partner usually researches privately for weeks before the topic is opened jointly. The same page has to work for a solo reader who has told nobody, and later for two people reading it side by side with different questions. Content written for a single decision-maker fails one of those two moments.

Cost Is Enormous, Self-Funded, and Almost Never Published Clearly

Per-cycle price, what the quoted figure includes, what is billed separately, medication spend, storage and annual renewal fees, and what a second cycle costs are the highest-intent questions in the category. Most clinic websites answer none of them, which pushes the entire comparison into a phone call the couple is not ready to make.

Pressure Repels Rather Than Converts

Urgency tactics, countdown offers and high-frequency follow-up read as exploitation to people under real distress, and they cost the clinic the referral as well as the case. Restraint is not a softer strategy here. It is the one that gets picked up again 6 months later.

How We Build Fertility Clinic Visibility

Fertility clinics compete on published success rates that are calculated differently at every clinic and are not comparable across them. We do not build strategy on that ground. We build it on the questions that are genuinely unanswered in the category: what it costs, what happens at each step, and what the clinic does when a cycle does not work.

01Full Cost and Inclusions Transparency
A published per-cycle price with an itemised line for what is included, what is billed separately, expected medication spend as a range, storage and renewal fees, and financing options. This is the single highest-intent asset in fertility and most clinics do not have one. It also filters enquiries before they reach the counsellor.
02Content That Works Solo and Then Jointly
Early-stage material written for one person reading privately, with no assumption the partner knows yet, and comparison material built to be opened on a laptop by 2 people. Different formats, different tone, same factual base.
03The After-a-Cycle Path, Written Down
What a review consultation covers, what changes between cycle 1 and cycle 2, how pricing works on a repeat cycle, and how long a couple can take before deciding. This is the moment competitors are silent, and silence is why patients switch clinics rather than continue.
04Process Transparency Instead of Rate Competition
Named clinicians, laboratory and embryology practice described in plain terms, consultation structure, waiting times, and what the couple physically does each week. Process detail is verifiable, publishable and defensible. A success-rate claim is none of those things.
05Generative Engine Optimisation
Cost, process and what-happens-next questions are exactly the queries people now put to AI assistants, precisely because they are too private to ask a person. Health answers use the strictest source selection of any category, so the sourcing, attribution and entity work has to be done properly to be quoted at all.
06Long-Window Nurture With a Tolerated Silence
A contact programme measured in months, designed to survive a deliberate pause, with clear opt-down rather than opt-out, and a hard stop on follow-up frequency. Built to be re-opened by the couple, not chased by the clinic.

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A Funnel With a Pause Built Into It

Almost every healthcare funnel assumes forward motion. Fertility does not move forward continuously. It runs for months, stalls while a couple saves or decides, frequently stops after a cycle that does not work, and restarts weeks or months later with a different set of questions and often a different clinic on the shortlist. A campaign that treats the gap as a lost lead spends its budget re-acquiring people it already had. We plan fertility acquisition as one long cohort with a deliberate quiet period in the middle, and we measure it that way.

What We Run for Fertility Clinics

Search and Content

Cost, process and after-a-cycle content built for a decision researched over months, first alone and then jointly.

Generative Engine Optimisation

Presence in AI-generated answers, where private questions about cost and process are increasingly asked instead of being typed into a search box.

Pricing Transparency Assets

Published per-cycle pricing, inclusions and exclusions, medication ranges, storage and renewal fees, and financing pathways.

Long-Window Nurture

Contact programmes measured in months, built to survive a pause and to be restarted by the patient with capped follow-up frequency.

Paid Media Within Category Limits

Campaign structures that work inside fertility targeting restrictions, with device-sharing suppression rules and creative reviewed for privacy exposure.

Funnel Instrumentation

Cohort measurement from first touch to consultation to cycle started, with repeat cycles and patient referrals attributed back to source.

Read the healthcare growth series: 13 episodes on what breaks between an enquiry and an appointment ↗

Related Healthcare Specialties

Our Roster Of Thriving, Happy Clients

Constraints Specific to Fertility Marketing

Success-Rate Advertising Is the Category's Core Problem

Published rates are not standardised, use different denominators, and depend heavily on which patients a clinic takes on, so they are not comparable between clinics. upGrowth does not make or amplify outcome claims. Beyond the compliance exposure, a position built on being the higher number is commercially fragile: it collapses the moment a competitor publishes a bigger one, and it invites the regulatory attention nobody in this category wants.

The Legal Boundaries Are Criminal, Not Advisory

Section 22 of the PCPNDT Act, 1994 prohibits advertising relating to pre-natal sex determination in any form including the internet, and Section 32 of the ART (Regulation) Act, 2021 does the same for sex-selective treatment. The rule that shapes everyday copy, though, is the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954: item 48 on its Schedule is sterility in women, so copy cannot suggest a product diagnoses, cures, mitigates, treats or prevents it. Ad copy, landing pages, agency-written blog content and social posts all sit inside that perimeter, and under Sections 2(d) and 9 the agency that writes and places the ad carries liability alongside the clinic. Legal review before publication is not a formality here.

Ad Platforms Restrict the Category and Devices Are Shared

Major platforms limit fertility-related audience targeting and personalised remarketing, so policy has to be checked directly before any campaign and channel concentration is a business risk. There is a second problem platforms do not solve: a remarketing creative served on a shared household device or a shared browser can disclose to a family member that someone is researching treatment. Suppression rules and creative restraint here are a privacy obligation, not a preference.

Cost Per Lead Is Meaningless in This Specialty

Enquiry volume is dominated by people who are years away from treatment or who will not proceed for reasons only the clinic can assess. Broadening traffic will improve cost per lead and change nothing downstream. The number that governs the business is cost per cycle started, or cost per consultation that converts to a cycle.

Why upGrowth for Fertility

We work across regulated healthcare, where claims are restricted and every published line has to be defensible. Fertility is a category built on numbers nobody can verify, so what we bring is the opposite: published cost, published process, and measurement that reaches all the way to a cycle started.

We Build Demand Without Outcome Claims

Most of our healthcare work sits in specialties where results cannot be advertised at all, so building demand from process detail, cost clarity and named clinical authority is our normal mode rather than a fallback. Fertility runs under the same constraint.

We Instrument the Long Window

Cohort measurement from first touch through consultation to cycle started, with repeat cycles and patient referrals attributed back to source. A funnel that runs for months cannot be read on a monthly report, and this is the single change that most often reverses a fertility budget decision.

We Hold the Ethical Line in Writing

A documented cap on follow-up frequency, opt-down rather than opt-out, and a written position that we will not build conversion pressure aimed at people under real distress. If that costs short-term enquiry volume, we say so at the proposal stage rather than after.

AI Search Is a Standing Practice

Cost and process questions in fertility are precisely the ones people now put to an AI assistant rather than to a person. Generative engine optimisation runs here as a named service, and health carries the strictest source selection of any category, so the sourcing and attribution work has to be deliberate.

Why Fertility Marketing Fails Differently

Cost per lead does not just understate performance here. It inverts it. Take an illustrative month: 200 enquiries, 40 consultations, 10 cycles started. Buy broader traffic and enquiries go to 400 while consultations stay at 40, because the added volume is people who are years away from treatment. Cost per lead halves, the dashboard turns green, and the clinic funds more of the thing that produced no cycles. The counsellor team meanwhile absorbs double the call load for the same 10 cycles.

The number that governs the business is cost per cycle started, reported by cohort rather than by month, because the couple who enquired in March may start in November and the cycle does not belong to November’s spend. Two more lines belong on the same report: repeat cycles, and cycles traceable to a patient referral. Fertility is a private topic, which makes the person who has been through it an unusually strong referral source, successful cycle or not, and that referral is almost never attributed to the campaign that acquired them. A clinic optimising to cost per lead is systematically defunding the thing that produces its best cases.

The underlying problem is one we have written about across healthcare: when price is opaque, the entire comparison moves into a phone call, and the clinic that publishes first stops competing on who chases hardest. We cover that mechanism in Pain in the Wallet, our field note on what cost opacity does to a healthcare funnel.

The operating detail sits in the healthcare content compliance playbook, a free PDF from our healthcare programme.

Testimonials

Sandeep Kumar

Managing Director at TG Developers & Baatu Technologies

I had the privilege of working with Amol during a crucial phase of our journey at Baatu and ParentCop. What stood out instantly was his ability to think in systems, not silos.

upGrowth becomes a true partner in both product engineering and growth strategy. They helped us bridge the gap between what we were building and how it needed to scale in the real world. From tightening our product logic, refining user flows, and setting up growth loops to running high-ROI experiments, they have fingerprints all over the foundation that make ParentCop what it is today.

Santhosh K.

Founder

It was a pleasure working with Amol and the team. I have got an understanding of the business model, future growth aspects, and roadmap to achieve business goals in detail. He was so calm and composed to explain things clearly and precisely. He is strong, experienced, and skilled in analyzing complex business processes and breaking them down into simple solutions. This growth marketing consultancy was very energetic during my consultation, so excited to listen to all the business concerns and evaluate them thoroughly. I would strongly recommend him for a Growth marketing consultation, social media, and performance marketing of BFSI or any other relevant business models.

Nikhil Khosla

Founder & Chief Executive at Freshly Meals

As a co-founder of Freshly Meals & other disruptive brands in our portfolio, I’ve had the opportunity to collaborate with Amol Ghemud during a crucial stage of our key brand’s growth journey. What stood out from day one was Amol’s strategic depth and his ability to quickly immerse himself in the nuances of our product, customer base, and market challenges.

Amol didn’t bring a cookie-cutter playbook. Instead, he built a custom strategy for us—deeply rooted in our vision of making clean, healthy eating accessible across the UAE. From refining our messaging to reengineering our ad funnel, he approached growth like a craftsman, with precision and insight.

One of his most valuable contributions was helping us move beyond transactional performance marketing into building a stronger brand narrative. His recommendations led to better storytelling across our ads, a more intuitive user experience, and ultimately, a stronger emotional connection with our audience.

Amol’s clarity of thought, speed of execution, and calm leadership made him an integral part of our extended team. He doesn’t just deliver results—he builds engines that continue to generate results long after implementation.

I would highly recommend Amol to any founder looking to scale sustainably while staying true to their brand values.

Nandita Khosla Sud

Co-Founder, Growing Healthy Food Brands Globally.

As one of the founders of Freshly Meals, I had the privilege of working closely with Amol Ghemud during a pivotal phase of our business. Amol came in not just as a growth consultant, but as a strategic partner who truly took ownership of our performance marketing and digital growth engines.

When Amol stepped in, we were struggling to scale efficiently on Facebook Ads and Google Ads. Within weeks, he revamped our entire ad account structure, optimized our messaging, and introduced performance-driven experimentation models. His growth approach was grounded in data, but executed with deep empathy for our customer behavior.

What impressed me most was Amol’s ability to align all growth levers—ads, landing pages, user flow, and retention hooks—into a seamless machine. He didn’t just focus on acquisition metrics, but looked at CAC, payback period, and LTV with a founder’s lens. Thanks to his involvement, our CAC dropped by over 30% and subscriber retention improved measurably within the first 60 days.

Beyond numbers, Amol is that rare professional who brings clarity, conviction, and creativity to every meeting. He challenges assumptions, simplifies complexity, and brings out the best in your product-market fit through intelligent growth loops.

If you’re looking for someone who can not only strategize but also execute growth at a high level—Amol is your person.

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Shreyas K R

Digital Marketing Manager at Digilabs LLP

I had the pleasure of working with Amol from upGrowth for an in-depth SEO audit of our website(www.commitbiz.com). His expertise in growth marketing and the team’s strategic approach to SEO auditing helped us identify and resolve key issues.

The detailed audit report provided a clear roadmap, addressing areas like site speed, mobile optimization, and structured data. Their insights into our keyword strategy and content structure were valuable, allowing us to refine our approach and drive better organic traffic.

What stood out most was the team’s ability to translate complex SEO concepts into actionable strategies. Their strategic planning ensured we could implement changes effectively in both technical SEO and on-page SEO.

I recommend Amol and his team at upGrowth to anyone looking for data-driven and results-oriented SEO strategy.

Aditya Thakare

Co-Founder at Tarkashastra

I highly recommend Amol and Team upGrowth for anything related to Online Presence of your Brand. As a growth marketer, Amol has consistently demonstrated an exceptional ability to drive growth through innovative strategies and data-driven decisions. Their expertise in strategic planning has been invaluable in crafting campaigns that deliver measurable results. Beyond just executing campaigns, Amol excels in coaching and consulting, empowering teams to optimize their digital marketing efforts effectively. Their dedication to continuous learning and staying ahead of industry trends is evident in the impressive outcomes they achieve. Any organization would benefit greatly from Amol’s expertise, passion, and commitment to excellence in digital marketing.

Aniket Kalode

Co-Founder at Tarkashastra Academy

I had the pleasure of working with Mr. Amol Ghemud, Co Founder upGrouwth, and I can confidently say that their expertise in growth marketing and strategic planning is unparalleled. Mr. Amol possesses an exceptional ability to drive business growth through innovative marketing strategies and meticulous planning. Their approach to growth marketing not only accelerated our market presence but also significantly enhanced our customer acquisition efforts.

In addition to their marketing prowess, Amol has proven to be an outstanding coach and consultant. His ability to mentor and guide teams through complex challenges has been instrumental in achieving our organizational goals. Amol and his team brings a unique blend of strategic vision and hands-on experience, making him an invaluable asset to any team or project.

Their commitment to excellence and their deep understanding of market dynamics make Amol a standout professional in their field. I highly recommend Mr. Amol Ghemud and his company upGrowth for any role that requires expertise in growth marketing, strategic planning, coaching, and consulting.

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Ayeshah A.

Founder of Dear Latte Lover

I highly recommend Amol and his team for their exceptional branding and marketing services. They have been instrumental in driving our business forward with their Go-To-Market Growth strategy and strategic planning for my D2C brand.

Their expertise in market analysis and consumer insights allowed us to craft a tailored approach that significantly increased our market presence. The execution of their strategies was well-planned and flawlessly implemented, showcasing their commitment to precision and excellence.

Throughout our partnership, the team at upGrowth.in has been collaborative, communicative, and highly responsive. Their innovative solutions and dedication to our success have made a substantial impact on our business growth.

If you are looking for a growth marketing and strategic consultation agency that combines strategic vision with impeccable execution, Amol and his team at upGrowth.in is the perfect choice. They are truly a standout partner in the industry.

Rupali Amin

Brand Marketing & Growth at Vance

I’ve worked with Amol when I was at Fi Money and very recently at Vance, where his expertise in fintech really stood out. His approach to growth through both – quick, creative experiments and programmatic SEO has significantly boosted our content’s reach and engagement. Apart from domain-specific knowledge, the team at upGrowth is proactive and deeply understands the balance between innovative and proven strategies. His ability to organize and his foresight have made navigating both daily challenges and strategic hurdles much smoother. His team’s commitment to rapid execution and staying on-brand is truly impressive. I would recommend working with Amol and his team (upGrowth) to anyone who’s trying to build organic traffic and aiming for significant long-term growth in a sustainable fashion.

Ulfath Joad

Content Strategist at Fi

I have worked extensively with Amol and his team on Organic Growth Strategy for a leading fintech brand. Kudos to his team for always being a step ahead of the curve and coming in with in-depth insights on what we’re doing right or wrong and what we need to do next. Amol’s knowledge of the SEO space, added to his execution skills, makes the perfect recipe for precise work, identifying and clearing blockers, and great foresight. An experienced growth marketing agency, upGrowth is readily available to take on challenges, get feedback, and problem-solve on the go! I’d highly recommend working with Amol and his team for a smooth SEO growth journey.

Dr. Suyog Dandekar

Founder

We wouldn’t have thought of this if it weren’t for upGrowth; we would have taken the traditional path. After two months of experience, we are confident that Modnaci will work; for the first time, an agency came prepared with many topics before the meeting. Unlike most calls, there was no need to ask about the agenda beforehand. The entire experience was beautiful and enjoyable. We are impressed with upGrowth’s patience and detailed explanations on every topic.

Arundathi Belur

Digital Marketing & Growth

Amol is an excellent growth leader. I’ve been working with him for the last two years, and he has consistently outperformed in delivering monthly growth targets. He leads and manages a team of young minds who are diligent, smart-working, and insight-driven. Amol stays calm during a crisis, enabling him to see and solve the issue for his clients. UG team has always been able to come up with a way to achieve results, and they never have no for an answer. Working with and learning from Amol is an excellent chance I am grateful to have gotten. If you are looking for a growth marketing agency, your search end here.

Ayushi Jha

Content Growth at Fi

Of all the consultancies that we evaluated, upGrowth stood out for their expansive technical knowledge, clarity in initiatives and being metric-obsessed. Working together has been insightful and seamless and I would recommend liaising with them to accelerate any kind of growth efforts!

Gautam S.T

Co-Founder at Gyanoholic International Pvt. Ltd.

“We have been working with Amol and his team at upGrowth for the past few months. I must say i have had a great experience working with a super passionate team and we see a great level of improvement in our marketing activities after we have started working with upGrowth. Amol has a great understanding of the space and brings tremendous value to the table.”

Kesavan Kanchi Kandadai

CEO of ishield.ai

“I worked with Amol and his team for marketing services. Amol is very logical, methodical and process driven in his approach to marketing. He looks at data and creates strategies based on data. He also invests time in genuinely understanding the customers’s business, their products and services and comes up with creative ideas that helps both the product and marketing. Its an absolute pleasure to work with Amol.”

Ram Gopalan

Executive Coach enabling Human Potential. Building Simply.Coach

Amol & the team have at upGrowth have been an integral part of the Simply.Coach journey. They have assisted us in all aspects of our growth strategy and have worked in the spirit of partnership. The team is responsive and is well qualified to deliver expected outcomes.

If you are looking for a team that goes beyond traditional digital marketing & works as a true growth partner, do speak to Amol.

Janhar Ramakrishnan

Entrepreneur

Amol is knowledgeable and resourceful. I am glad that we connected with Amol and his team at the right time. Our sales grew by 60% in our 3rd month we started working with them. We wish we connected with Amol much earlier. If you are finding your way around digital marketing, Amol is the person you should get in touch with.

Sujay Golan

VP Marketing

We are very satisfied with the services provided to us by upGrowth. They have immense lead generation capacity that benefitted our brand tremendously. We found the team to be passionate, dedicated, and hard-working in addition to being creative and technically sound. upGrowth majorly helped us in scaling our Google Ads initiatives while bringing down the CPL effectively.

Santosh Dawara

Senior Executive

The upGrowth team is brimming with ideas and energy, which they bring to life with flawless execution of their plans. We were thoroughly impressed by their on-time delivery and error-free execution that saved time and money on both ends. The team is highly responsive and kept us updated on every step of the process.

Rekha Jain

VP Marketing

We have been working with upGrowth for [close to a year] and have seen measurable growth in our website’s ranking and traffic. Their SEO services are totally transparent, so we exactly know what they are doing at each step. The team is also quite helpful and responsive whenever we reach out to them, handling the escalations professionally and immediately.

Sudhakar Pattabiraman

Head - Operations

upGrowth team is very organised, methodical and proactive in their work. While we are still working on the recommended suggestions, they were already thinking “what else and what next”. upGrowth always kept pushing us to get the best for our product and the whole team is reliable and extremely responsive.

Saurabh Gupta

VP Strategy

upGrowth helped us to get leads for our business from Day 0. Their strategic planning and detailed execution on SEO and PPC helped us to grow the business aggressively.

Lovneet Batra

Founder

Team upGrowth have great skills and profound expertise in advanced business solutions. upGrowth team helped us on business management automation and growth planning. I certainly would recommend upGrowth as a your company growth partner.

Lucas Merlo

Founder

In just one month Amol and his team has created a roadmap and go to market strategy for my new business. upGrowth has the ability to cut through the fog and quickly identify the most impactful tasks. upGrowth team can summon and manage skilled human and digital marketing resources needed to grow and expand the business.

Sancheti Bloom Min

Virendra Sancheti

Executive Director

The upGrowth team did an outstanding job bringing our brand to life online. They executed the project methodically and efficiently. We are very happy with the results upGrowth has delivered for our online branding exercise. I strongly recommend upGrowth if you are looking for a friendly and creative team to help you grow.

Manish Joshi

Founder

Team upGrowth was quick to adapt and learn about our domain educational toys and games, and able to devise a strategy with detailed action plan to improve our brand awareness, visibility, leads and conversion rate. Within a short period, they were able to help us scale our business on Amazon alongwith Facebook and Google business. If you want to grow your business exponentially in this highly competitive and digital world, upGrowth is the solution. Highly recommended.

Maya Jadhav

Vice President

We have been working with Amol and his team at upGrowth for the last few months, on our organic growth program, with the objectives of increasing organic and direct traffic to our website. Amol and his team are working with us on page and off page SEO for our web pages, ranking on targeted keywords, content strategy, technical SEO and CRO. We are extremely impressed with the technical competence, expertise, professionalism and responsiveness shown by Amol and the upGrowth team. We are very happy with Amol’s grasp and understanding of our requirements, his technical expertise and willingness to work with us on issues at every level — from strategic to tactical. They are a great team to work with!

Aniket Sengar

Director of Marketing Ops at Digbi Health

I’ve worked with Amol and upGrowth for almost a year in my Marketing Ops role with Digbi Health. I was surprised by how professional, focused and performance-oriented the entire team was. Their Ops teams continue to set realistic expectations on timelines, and potential outcomes of campaigns. Their content crew never misses deadlines and delivers quality content. Working with Amol has been a delight. He’s always interested in our business objectives, industry landscape, and audiences. He goes above & beyond the contract to recommend initiatives to improve sales, engagement, and rankings. He creates a comfortable space for discussions & ideation on calls. I would recommend upGrowth to a client, a colleague, or a vendor in a heartbeat.

Kiran Narasareddy

Founder

I’ve had the pleasure of working with Amol for Simply.Coach’s growth marketing, and his technical expertise and hands-on approach has been invaluable in helping take our organic and paid growth initiatives forward. I am particularly impressed by his contribution as a growth consultant, sharing recommendations from a holistic marketing & growth perspective. He takes the effort to share solutions that work for our business in particular, and his experience working with clients in different verticals helps bring a different perspective to the table.
Highly recommended!

Pranav Karnad

Content & Communications

At the time of writing this recommendation, I worked with Amol for close to a year. I’ve found Amol and his team at upGrowth to be everything one could hope for in an agency partner. The team, lead by Amol, is experimentative in their thinking, proactive, and data-driven, and has time and again struck a balance between first principled thinking and experience-backed thinking. Above all, the one value that I’ve come to appreciate the most about Amol and his team is their proactiveness which has saved me and my colleagues a lot of precious time. Amol is also very organised, and communicative and possesses foresight to help us navigate both the everyday challenges and the strategic ones alike.

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