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Transparent Growth Measurement (NPS)

ENT and Audiology Marketing for 2 Demand Types That Should Not Share a Budget

Acute ENT resolves in hours. A blocked ear on a Sunday morning is searched inside a small radius, decided in the local pack, and booked by phone before your website finishes loading. Elective audiology is the opposite trade: a considered, price-sensitive device purchase with a window measured in weeks, usually researched by an adult child on behalf of an older parent. upGrowth builds these as 2 separate accounts with 2 separate metrics, because run together the fast half quietly consumes the budget of the valuable one.

What Actually Decides an ENT Booking

The Listing Converts and the Website Takes the Blame

Most acute bookings happen as a tap-to-call from the map before anyone opens the site, so the channel delivering patients reports close to nothing in site analytics. The usual fix, a dynamic tracking number, creates a second problem by putting a phone number on the listing that does not match the number published everywhere else. Measurement has to be built around the profile rather than bolted on top of it.

Answered Hours Cap Spend, Not Budget

Acute ENT demand concentrates in early mornings, evenings, Sundays and holidays, which is precisely when most clinic phones go unanswered. Buying more impressions in hours nobody picks up funds the nearest competitor’s booking. The real ceiling on acute spend is the schedule of hours a human answers, and that number is an operations decision before it is a media one.

Automated Bidding Starves the Device Sale

If acute converts inside a day and an audiology consultation converts over several weeks, a single campaign optimising to conversions will shift budget toward acute within a fortnight, because acute is the only half reporting inside the attribution window. Nothing looks broken. A blended cost per lead can improve for 2 quarters while the hearing aid pipeline empties.

The 2 Halves Do Not Agree on Geography

Nobody drives across a city with sudden ear pain, and plenty of families will travel for a device fitting and its servicing relationship. A single radius setting cannot serve both. In multi-branch groups this gets worse: the elective half pulls enquiries across branch catchments, so branch-level performance reads as noise unless demand is routed on purpose.

How We Build ENT and Audiology Demand

For acute ENT the profile is the product surface and the phone is the checkout. For elective audiology the job is to publish the commercial terms a price-sensitive buyer is comparing and to stay present across a window that runs for weeks. Both need instrumentation that survives the fact that the conversion happens on a call.

01Local Profile Operations as a Monthly Cycle
Categories, service lists, booking links, photo recency and hours including holiday exceptions, reviewed on a fixed cadence with a named owner. Hours are published as structured data rather than baked into an image, because the question an urgent searcher is asking is whether you are open right now.
02Review Velocity, Not Review Count
Recency is the only signal an urgent searcher has that a clinic is currently operating. We build the review request into the moment of discharge and report reviews per month per location, so a 3-month gap is visible as an operational failure rather than discovered a year later.
03Media Bought Against Answered Hours
Ad schedules are set to the hours calls are actually answered, and any hour outside that either gets an overflow route or gets no spend. Extending acute demand into unanswered hours is a media decision the clinic has to fund with staffing first.
04A Separate Audiology Funnel with Commercial Terms Published
Hearing aids are a considered purchase with price comparison, warranty terms, servicing arrangements, trial and fitting steps and EMI options. We publish those commercial terms rather than gating them behind a call, and we write for the adult child doing the research, not only for the wearer.
05Answer Engine Visibility for the Research Half
The weeks-long audiology window increasingly starts inside AI-generated answers, where structured, sourced and unambiguous pages are quotable and marketing copy is skipped. We build the entity, sourcing and formatting signals that make a clinic’s practical information usable by those systems.
06Call-Level Measurement That Does Not Break the Listing
Booked appointment tracking built from profile call logs and call outcome tagging rather than a tracking number that breaks name, address and phone consistency. Acute is reported as cost per booked appointment. Audiology is reported as cost per qualified consultation, with enquiry-to-appointment lag alongside it.

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One Specialty, 2 Unrelated Acquisition Problems

Most ENT engagements are sold as a single campaign against a single cost per lead, and that structure is the reason they underperform. Acute demand is proximity-led and transactional, and the asset that wins it is the Google Business Profile rather than the site. Elective audiology is a commercial category with a long consideration window, a price comparison and a second decision-maker. We separate the 2 at account level before any spend goes live: different pages, different phone routing, different geography, different reporting. The only thing they share is the brand.

What We Run for ENT and Audiology Clinics

Google Business Profile Operations

Categories, services, structured hours with holiday exceptions, booking links and photo currency, maintained on a monthly cycle rather than audited once.

Review Velocity Programmes

A repeatable request step inside the visit, with reviews per month per location reported as a live operating metric.

Local Search and Journey-Split Landing Pages

Separate pages for acute booking and for audiology research, each built for what its visitor actually needs to find in the first screen.

Paid Search on Answered Hours

Proximity-tight campaigns for acute demand, scheduled to the hours a human answers the phone, with overflow routing where cover exists.

Audiology Funnel Build

Device category content, published pricing bands, warranty and servicing terms, and multi-week follow-up written for the adult child doing the research.

Call and Booking Measurement

Call outcome tagging and booked appointment reporting built around the profile, keeping name, address and phone consistent across surfaces.

Read the healthcare growth series: 13 episodes on what breaks between an enquiry and an appointment ↗

Related Healthcare Specialties

Our Roster Of Thriving, Happy Clients

Constraints Specific to ENT and Audiology

Deafness Sits Inside India's Advertising Prohibitions

Deafness is item 8 on the Schedule to the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954, and item 13 on Schedule J of the Drugs and Cosmetics Rules, 1945. Between them they bar advertising that suggests a product can diagnose, cure, mitigate, treat or prevent hearing loss. Mitigate is the word that matters, because it catches hearing aids. Calling a device a product rather than a treatment creates no exemption: the Act defines a drug to include any article intended to affect an organic function, and all medical devices have been regulated as drugs in India since 1 April 2020. Audiology marketing therefore sells a product category and a service process, with pricing, warranty and fitting terms, and never a result.

Health Targeting Rules Block the Obvious Audiology Tactic

A purchase with a multi-week window would normally be held with audience lists and remarketing. Ad platform restrictions on health-related targeting make that unreliable at best, so the window has to be held with owned assets, published commercial detail and direct follow-up. Platform policy changes without notice and should be checked before every build.

A Suspended Profile Removes Acute Demand Entirely

Clinic listings and individual practitioner listings follow different eligibility rules, and duplicate or incorrectly created practitioner listings are a common cause of suspension. For a specialty where the listing outranks the website, losing it removes most acute demand at once and paid search cannot replace it at a comparable cost.

Review Velocity Cannot Be Bought

Incentivised reviews and filtering requests so only satisfied patients are asked both breach platform policy, and bulk-solicited batches are commonly stripped. Velocity has to come from a repeatable step in the visit itself, which makes it a front-desk process change rather than a marketing deliverable.

Why upGrowth for ENT and Audiology

What we bring to this specialty is a method built on its economics: 2 demand types with different windows, different buyers and different metrics, run inside a healthcare practice that already works with clinicians, clinics and multi-location providers.

We Work On the Half That Is Not the Website

Profile accuracy, hours, review velocity and call handling are treated as the acquisition asset for acute demand, with the site supporting rather than leading. That work is unglamorous and it is where the bookings are.

We Split the Account Before We Spend

Acute and elective audiology get separate pages, campaigns, geography, phone routing and reporting from the start. Blending them is the default in this specialty and it is the failure we are most often correcting.

We Measure at the Call, Not the Form

Cost per booked appointment for acute, cost per qualified consultation for audiology, never a single blended cost per lead across the 2. If the reporting cannot separate them, it cannot show which half the budget went to.

We Build Named Clinician Authority

Individual practitioner visibility is a specialty in itself, and we work on it directly with clinicians, including Dr. Aditya Sarin. For a multi-consultant ENT group the surgeon a patient is searching for is usually a person, not a brand.

Why ENT Marketing Fails Differently

The blend is the problem. ENT is the rare specialty where 2 unrelated businesses share a doctor, a reception desk and, almost always, one campaign and one metric. The first is an urgent, proximity-led booking that resolves the same day. The second is a considered device purchase with a price comparison, a servicing relationship and a buyer who is frequently not the person who will use it.

Held together, the fast half wins every optimisation decision by default, because it is the only half that reports inside the window the bidding system can see. Split apart, acute is judged on cost per booked appointment and audiology on cost per qualified consultation, and the second number stops being subsidised by the first. Neither is a cost per lead.

Our series on healthcare growth covers the search behaviour behind the acute half in Pain in the Ear. This page is the commercial version of that argument.

The operating detail sits in the multi-location healthcare playbook, a free PDF from our healthcare programme.

Testimonials

Sandeep Kumar

Managing Director at TG Developers & Baatu Technologies

I had the privilege of working with Amol during a crucial phase of our journey at Baatu and ParentCop. What stood out instantly was his ability to think in systems, not silos.

upGrowth becomes a true partner in both product engineering and growth strategy. They helped us bridge the gap between what we were building and how it needed to scale in the real world. From tightening our product logic, refining user flows, and setting up growth loops to running high-ROI experiments, they have fingerprints all over the foundation that make ParentCop what it is today.

Santhosh K.

Founder

It was a pleasure working with Amol and the team. I have got an understanding of the business model, future growth aspects, and roadmap to achieve business goals in detail. He was so calm and composed to explain things clearly and precisely. He is strong, experienced, and skilled in analyzing complex business processes and breaking them down into simple solutions. This growth marketing consultancy was very energetic during my consultation, so excited to listen to all the business concerns and evaluate them thoroughly. I would strongly recommend him for a Growth marketing consultation, social media, and performance marketing of BFSI or any other relevant business models.

Nikhil Khosla

Founder & Chief Executive at Freshly Meals

As a co-founder of Freshly Meals & other disruptive brands in our portfolio, I’ve had the opportunity to collaborate with Amol Ghemud during a crucial stage of our key brand’s growth journey. What stood out from day one was Amol’s strategic depth and his ability to quickly immerse himself in the nuances of our product, customer base, and market challenges.

Amol didn’t bring a cookie-cutter playbook. Instead, he built a custom strategy for us—deeply rooted in our vision of making clean, healthy eating accessible across the UAE. From refining our messaging to reengineering our ad funnel, he approached growth like a craftsman, with precision and insight.

One of his most valuable contributions was helping us move beyond transactional performance marketing into building a stronger brand narrative. His recommendations led to better storytelling across our ads, a more intuitive user experience, and ultimately, a stronger emotional connection with our audience.

Amol’s clarity of thought, speed of execution, and calm leadership made him an integral part of our extended team. He doesn’t just deliver results—he builds engines that continue to generate results long after implementation.

I would highly recommend Amol to any founder looking to scale sustainably while staying true to their brand values.

Nandita Khosla Sud

Co-Founder, Growing Healthy Food Brands Globally.

As one of the founders of Freshly Meals, I had the privilege of working closely with Amol Ghemud during a pivotal phase of our business. Amol came in not just as a growth consultant, but as a strategic partner who truly took ownership of our performance marketing and digital growth engines.

When Amol stepped in, we were struggling to scale efficiently on Facebook Ads and Google Ads. Within weeks, he revamped our entire ad account structure, optimized our messaging, and introduced performance-driven experimentation models. His growth approach was grounded in data, but executed with deep empathy for our customer behavior.

What impressed me most was Amol’s ability to align all growth levers—ads, landing pages, user flow, and retention hooks—into a seamless machine. He didn’t just focus on acquisition metrics, but looked at CAC, payback period, and LTV with a founder’s lens. Thanks to his involvement, our CAC dropped by over 30% and subscriber retention improved measurably within the first 60 days.

Beyond numbers, Amol is that rare professional who brings clarity, conviction, and creativity to every meeting. He challenges assumptions, simplifies complexity, and brings out the best in your product-market fit through intelligent growth loops.

If you’re looking for someone who can not only strategize but also execute growth at a high level—Amol is your person.

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Shreyas K R

Digital Marketing Manager at Digilabs LLP

I had the pleasure of working with Amol from upGrowth for an in-depth SEO audit of our website(www.commitbiz.com). His expertise in growth marketing and the team’s strategic approach to SEO auditing helped us identify and resolve key issues.

The detailed audit report provided a clear roadmap, addressing areas like site speed, mobile optimization, and structured data. Their insights into our keyword strategy and content structure were valuable, allowing us to refine our approach and drive better organic traffic.

What stood out most was the team’s ability to translate complex SEO concepts into actionable strategies. Their strategic planning ensured we could implement changes effectively in both technical SEO and on-page SEO.

I recommend Amol and his team at upGrowth to anyone looking for data-driven and results-oriented SEO strategy.

Aditya Thakare

Co-Founder at Tarkashastra

I highly recommend Amol and Team upGrowth for anything related to Online Presence of your Brand. As a growth marketer, Amol has consistently demonstrated an exceptional ability to drive growth through innovative strategies and data-driven decisions. Their expertise in strategic planning has been invaluable in crafting campaigns that deliver measurable results. Beyond just executing campaigns, Amol excels in coaching and consulting, empowering teams to optimize their digital marketing efforts effectively. Their dedication to continuous learning and staying ahead of industry trends is evident in the impressive outcomes they achieve. Any organization would benefit greatly from Amol’s expertise, passion, and commitment to excellence in digital marketing.

Aniket Kalode

Co-Founder at Tarkashastra Academy

I had the pleasure of working with Mr. Amol Ghemud, Co Founder upGrouwth, and I can confidently say that their expertise in growth marketing and strategic planning is unparalleled. Mr. Amol possesses an exceptional ability to drive business growth through innovative marketing strategies and meticulous planning. Their approach to growth marketing not only accelerated our market presence but also significantly enhanced our customer acquisition efforts.

In addition to their marketing prowess, Amol has proven to be an outstanding coach and consultant. His ability to mentor and guide teams through complex challenges has been instrumental in achieving our organizational goals. Amol and his team brings a unique blend of strategic vision and hands-on experience, making him an invaluable asset to any team or project.

Their commitment to excellence and their deep understanding of market dynamics make Amol a standout professional in their field. I highly recommend Mr. Amol Ghemud and his company upGrowth for any role that requires expertise in growth marketing, strategic planning, coaching, and consulting.

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Ayeshah A.

Founder of Dear Latte Lover

I highly recommend Amol and his team for their exceptional branding and marketing services. They have been instrumental in driving our business forward with their Go-To-Market Growth strategy and strategic planning for my D2C brand.

Their expertise in market analysis and consumer insights allowed us to craft a tailored approach that significantly increased our market presence. The execution of their strategies was well-planned and flawlessly implemented, showcasing their commitment to precision and excellence.

Throughout our partnership, the team at upGrowth.in has been collaborative, communicative, and highly responsive. Their innovative solutions and dedication to our success have made a substantial impact on our business growth.

If you are looking for a growth marketing and strategic consultation agency that combines strategic vision with impeccable execution, Amol and his team at upGrowth.in is the perfect choice. They are truly a standout partner in the industry.

Rupali Amin

Brand Marketing & Growth at Vance

I’ve worked with Amol when I was at Fi Money and very recently at Vance, where his expertise in fintech really stood out. His approach to growth through both – quick, creative experiments and programmatic SEO has significantly boosted our content’s reach and engagement. Apart from domain-specific knowledge, the team at upGrowth is proactive and deeply understands the balance between innovative and proven strategies. His ability to organize and his foresight have made navigating both daily challenges and strategic hurdles much smoother. His team’s commitment to rapid execution and staying on-brand is truly impressive. I would recommend working with Amol and his team (upGrowth) to anyone who’s trying to build organic traffic and aiming for significant long-term growth in a sustainable fashion.

Ulfath Joad

Content Strategist at Fi

I have worked extensively with Amol and his team on Organic Growth Strategy for a leading fintech brand. Kudos to his team for always being a step ahead of the curve and coming in with in-depth insights on what we’re doing right or wrong and what we need to do next. Amol’s knowledge of the SEO space, added to his execution skills, makes the perfect recipe for precise work, identifying and clearing blockers, and great foresight. An experienced growth marketing agency, upGrowth is readily available to take on challenges, get feedback, and problem-solve on the go! I’d highly recommend working with Amol and his team for a smooth SEO growth journey.

Dr. Suyog Dandekar

Founder

We wouldn’t have thought of this if it weren’t for upGrowth; we would have taken the traditional path. After two months of experience, we are confident that Modnaci will work; for the first time, an agency came prepared with many topics before the meeting. Unlike most calls, there was no need to ask about the agenda beforehand. The entire experience was beautiful and enjoyable. We are impressed with upGrowth’s patience and detailed explanations on every topic.

Arundathi Belur

Digital Marketing & Growth

Amol is an excellent growth leader. I’ve been working with him for the last two years, and he has consistently outperformed in delivering monthly growth targets. He leads and manages a team of young minds who are diligent, smart-working, and insight-driven. Amol stays calm during a crisis, enabling him to see and solve the issue for his clients. UG team has always been able to come up with a way to achieve results, and they never have no for an answer. Working with and learning from Amol is an excellent chance I am grateful to have gotten. If you are looking for a growth marketing agency, your search end here.

Ayushi Jha

Content Growth at Fi

Of all the consultancies that we evaluated, upGrowth stood out for their expansive technical knowledge, clarity in initiatives and being metric-obsessed. Working together has been insightful and seamless and I would recommend liaising with them to accelerate any kind of growth efforts!

Gautam S.T

Co-Founder at Gyanoholic International Pvt. Ltd.

“We have been working with Amol and his team at upGrowth for the past few months. I must say i have had a great experience working with a super passionate team and we see a great level of improvement in our marketing activities after we have started working with upGrowth. Amol has a great understanding of the space and brings tremendous value to the table.”

Kesavan Kanchi Kandadai

CEO of ishield.ai

“I worked with Amol and his team for marketing services. Amol is very logical, methodical and process driven in his approach to marketing. He looks at data and creates strategies based on data. He also invests time in genuinely understanding the customers’s business, their products and services and comes up with creative ideas that helps both the product and marketing. Its an absolute pleasure to work with Amol.”

Ram Gopalan

Executive Coach enabling Human Potential. Building Simply.Coach

Amol & the team have at upGrowth have been an integral part of the Simply.Coach journey. They have assisted us in all aspects of our growth strategy and have worked in the spirit of partnership. The team is responsive and is well qualified to deliver expected outcomes.

If you are looking for a team that goes beyond traditional digital marketing & works as a true growth partner, do speak to Amol.

Janhar Ramakrishnan

Entrepreneur

Amol is knowledgeable and resourceful. I am glad that we connected with Amol and his team at the right time. Our sales grew by 60% in our 3rd month we started working with them. We wish we connected with Amol much earlier. If you are finding your way around digital marketing, Amol is the person you should get in touch with.

Sujay Golan

VP Marketing

We are very satisfied with the services provided to us by upGrowth. They have immense lead generation capacity that benefitted our brand tremendously. We found the team to be passionate, dedicated, and hard-working in addition to being creative and technically sound. upGrowth majorly helped us in scaling our Google Ads initiatives while bringing down the CPL effectively.

Santosh Dawara

Senior Executive

The upGrowth team is brimming with ideas and energy, which they bring to life with flawless execution of their plans. We were thoroughly impressed by their on-time delivery and error-free execution that saved time and money on both ends. The team is highly responsive and kept us updated on every step of the process.

Rekha Jain

VP Marketing

We have been working with upGrowth for [close to a year] and have seen measurable growth in our website’s ranking and traffic. Their SEO services are totally transparent, so we exactly know what they are doing at each step. The team is also quite helpful and responsive whenever we reach out to them, handling the escalations professionally and immediately.

Sudhakar Pattabiraman

Head - Operations

upGrowth team is very organised, methodical and proactive in their work. While we are still working on the recommended suggestions, they were already thinking “what else and what next”. upGrowth always kept pushing us to get the best for our product and the whole team is reliable and extremely responsive.

Saurabh Gupta

VP Strategy

upGrowth helped us to get leads for our business from Day 0. Their strategic planning and detailed execution on SEO and PPC helped us to grow the business aggressively.

Lovneet Batra

Founder

Team upGrowth have great skills and profound expertise in advanced business solutions. upGrowth team helped us on business management automation and growth planning. I certainly would recommend upGrowth as a your company growth partner.

Lucas Merlo

Founder

In just one month Amol and his team has created a roadmap and go to market strategy for my new business. upGrowth has the ability to cut through the fog and quickly identify the most impactful tasks. upGrowth team can summon and manage skilled human and digital marketing resources needed to grow and expand the business.

Sancheti Bloom Min

Virendra Sancheti

Executive Director

The upGrowth team did an outstanding job bringing our brand to life online. They executed the project methodically and efficiently. We are very happy with the results upGrowth has delivered for our online branding exercise. I strongly recommend upGrowth if you are looking for a friendly and creative team to help you grow.

Manish Joshi

Founder

Team upGrowth was quick to adapt and learn about our domain educational toys and games, and able to devise a strategy with detailed action plan to improve our brand awareness, visibility, leads and conversion rate. Within a short period, they were able to help us scale our business on Amazon alongwith Facebook and Google business. If you want to grow your business exponentially in this highly competitive and digital world, upGrowth is the solution. Highly recommended.

Maya Jadhav

Vice President

We have been working with Amol and his team at upGrowth for the last few months, on our organic growth program, with the objectives of increasing organic and direct traffic to our website. Amol and his team are working with us on page and off page SEO for our web pages, ranking on targeted keywords, content strategy, technical SEO and CRO. We are extremely impressed with the technical competence, expertise, professionalism and responsiveness shown by Amol and the upGrowth team. We are very happy with Amol’s grasp and understanding of our requirements, his technical expertise and willingness to work with us on issues at every level — from strategic to tactical. They are a great team to work with!

Aniket Sengar

Director of Marketing Ops at Digbi Health

I’ve worked with Amol and upGrowth for almost a year in my Marketing Ops role with Digbi Health. I was surprised by how professional, focused and performance-oriented the entire team was. Their Ops teams continue to set realistic expectations on timelines, and potential outcomes of campaigns. Their content crew never misses deadlines and delivers quality content. Working with Amol has been a delight. He’s always interested in our business objectives, industry landscape, and audiences. He goes above & beyond the contract to recommend initiatives to improve sales, engagement, and rankings. He creates a comfortable space for discussions & ideation on calls. I would recommend upGrowth to a client, a colleague, or a vendor in a heartbeat.

Kiran Narasareddy

Founder

I’ve had the pleasure of working with Amol for Simply.Coach’s growth marketing, and his technical expertise and hands-on approach has been invaluable in helping take our organic and paid growth initiatives forward. I am particularly impressed by his contribution as a growth consultant, sharing recommendations from a holistic marketing & growth perspective. He takes the effort to share solutions that work for our business in particular, and his experience working with clients in different verticals helps bring a different perspective to the table.
Highly recommended!

Pranav Karnad

Content & Communications

At the time of writing this recommendation, I worked with Amol for close to a year. I’ve found Amol and his team at upGrowth to be everything one could hope for in an agency partner. The team, lead by Amol, is experimentative in their thinking, proactive, and data-driven, and has time and again struck a balance between first principled thinking and experience-backed thinking. Above all, the one value that I’ve come to appreciate the most about Amol and his team is their proactiveness which has saved me and my colleagues a lot of precious time. Amol is also very organised, and communicative and possesses foresight to help us navigate both the everyday challenges and the strategic ones alike.

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