Contributors:
Amol Ghemud Published: November 14, 2025
Summary
Month-on-Month (MoM) growth benchmarks help marketers and business leaders evaluate whether their performance is “healthy” compared to industry norms. From website traffic and lead generation to SaaS revenue and e-commerce sales, these growth ranges provide essential context for decision-making. Using the upGrowth Month-on-Month Growth Calculator, you can measure and compare your own MoM progress against reliable benchmarks to set realistic goals and optimize strategy.
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Knowing that your traffic or conversions are “up 10%” sounds great—but is it actually good? Without industry context, even solid growth can feel ambiguous.
Month-on-month (MoM) growth benchmarks help you make sense of the numbers by showing how your metrics compare to those of others in your field. Whether you’re running a SaaS startup, an e-commerce brand, or a content-driven business, MoM benchmarks reveal what success looks like and how to sustain it.
The upGrowth Month-on-Month Growth Calculator not only calculates your MoM performance but can also help you measure it against realistic, sector-specific growth standards.
What Is a “Good” Month-on-Month Growth Rate?
A “good” MoM growth rate depends heavily on your industry, business model, and maturity stage. While a 5% increase may be significant for a large SaaS firm, a 20% surge might be normal for a new e-commerce store building early traction.
In general terms:
5–10% MoM = Steady and sustainable growth.
10–20% MoM = Aggressive, high-performing growth.
20%+ MoM = Exceptional growth, usually for newer ventures or viral campaigns.
The key is consistency; sustained growth over 6–12 months signals that your marketing funnel, acquisition strategy, and customer retention are well-aligned.
What are the different MoM Growth Benchmarks by Industry?
Below is a general benchmark table derived from the calculator reference data and typical industry growth studies:
Industry/Metric
Healthy MoM Growth Range
Interpretation
Website Traffic
5–15%
Indicates solid SEO performance, regular content publishing, or active paid campaigns.
Lead Generation (B2B)
8–18%
Reflects improved funnel efficiency and targeted campaign efforts.
SaaS Revenue
8–20%
Suggests scalable acquisition and high retention; lower churn improves overall stability.
E-commerce Sales
10–25%
Driven by seasonal demand, product launches, and paid media efficiency.
App Installs or Engagement
7–15%
Healthy growth for mobile-first brands or digital products.
Social Media Followers/Engagement
10–30%
Dependent on content frequency, platform trends, and ad activity.
These figures are directional averages; use them as a starting point to contextualize your results in the upGrowth MoM Growth Calculator.
How Do Industry Factors Influence MoM Growth?
Each industry reacts differently to seasonality, competition, and marketing investment levels. Here’s a closer look:
SaaS (Software-as-a-Service)
Typical MoM growth: 8–20%
SaaS growth depends on subscription renewals and upsells, not just new users.
Key levers: Retention rate, user activation, referral programs, and product-led growth.
Tip: Use MoM data to track churn vs. acquisition—rapid growth with high churn can be misleading.
E-commerce
Typical MoM growth: 10–25%
Seasonal sales, flash discounts, and influencer campaigns drive quick spikes.
Tip: Balance acquisition cost with retention to sustain healthy MoM momentum.
How Can You Use the upGrowth Month-on-Month Growth Calculator?
The upGrowth Month-on-Month Growth Calculator helps you determine if your brand’s growth falls within or exceeds industry averages.
You can:
Input monthly data for traffic, leads, or revenue.
Compare growth percentages against benchmark ranges.
Visualize progress and forecast future performance.
Embed or link the calculator on your dashboard to analyze your funnel metrics in real time.
Reinforce your understanding with theAI Maturity Level Quiz for Creators, which helps identify gaps in YouTube revenue streams, CPM/RPM, engagement, and monetization strategies.
Why Benchmarking MoM Growth Matters for Strategy?
Benchmarking your MoM growth isn’t just about bragging rights; it’s about contextual performance management.
It allows you to:
Set realistic, data-backed goals for campaigns.
Identify underperforming channels quickly.
Justify budget reallocation for high-ROI efforts.
Communicate progress to stakeholders clearly with benchmark references.
When used strategically, MoM growth benchmarks transform raw analytics into actionable narratives for your team or clients.
Conclusion
Tracking MoM growth is only half the equation; benchmarking it completes the picture. By comparing your performance against standard industry ranges, you gain insight into where you stand and where to make improvements.
The upGrowth Month-on-Month Growth Calculator empowers you to calculate, benchmark, and visualize your monthly momentum. Whether you’re managing SaaS renewals, scaling e-commerce, or growing traffic, this data-driven approach keeps your marketing strategy sharp and scalable.
Month-on-Month Growth Benchmarks by Industry
How Your Performance Stacks Up Against Industry Peers
These MoM growth rates represent aggressive, healthy expansion. If you’re below these numbers, your strategy needs optimization.
🛒 E-commerce & Retail
The highly seasonal nature requires focus on average order value (AOV) and repeat purchases to drive steady growth.
10-15%
MoM Revenue Growth
*Key Metric: Customer Lifetime Value (CLV)
💻 SaaS (Subscription)
High value placed on predictable recurring revenue. The main challenge is reducing churn in the first 90 days.
12-20%
MoM Net Subscriber Growth
*Key Metric: Net Revenue Retention (NRR)
📰 Content & Media
Growth is fueled by compounding organic reach. Focus on platform algorithms and optimizing engagement rate (ER).
20-35%
MoM Unique Traffic / Views
*Key Metric: Average Session Duration
💸 Fintech & Services
Trust and regulatory compliance are critical hurdles. Growth is heavily tied to referral programs and security messaging.
8-12%
MoM Verified User Acquisition
*Key Metric: Cost Per Verified User (CPVU)
The goal is to exceed the Median Benchmark for your industry.
1. How do I know if my MoM growth is good or bad? Compare your results with the benchmark table for your industry. If your growth falls below the average range, review campaign activity, conversion rates, and funnel efficiency to identify opportunities for improvement.
2. Why does my MoM growth fluctuate so much? Short-term factors like seasonality, ad budget changes, or product launches can cause MoM volatility. Always look at trends over 3–6 months to identify the true direction of performance.
3. How can SaaS companies sustain double-digit MoM growth? Focus on retention, upselling, and product-led acquisition. Rapid growth is only sustainable when existing users stay engaged and churn remains under control.
4. What’s the best way to track MoM growth automatically? Utilize analytics dashboards (such as GA4 or Looker Studio) connected to the upGrowth MoMGrowth Calculator for real-time performance tracking across key metrics.
5. Can benchmarks vary by company size? Yes. Startups often grow faster due to smaller baselines, while established companies aim for steady, sustainable increases. Always interpret benchmarks relative to the business stage.
Glossary: Key terms explained
Term
Definition
MoM Growth
Month-on-Month Growth — measures performance changes from one month to the next.
Benchmarking
Comparing your performance against industry standards to evaluate competitiveness.
Churn Rate
Percentage of customers lost within a given period; key in SaaS growth tracking.
AOV (Average Order Value)
The average amount spent per order is critical in e-commerce growth analysis.
Retention Rate
Percentage of customers who continue using a product or service over time.
Product-Led Growth (PLG)
A go-to-market strategy driven by the product’s value and user experience.
For Curious Minds
Establishing month-on-month (MoM) benchmarks transforms raw data into strategic intelligence by providing essential industry context. Instead of just knowing your traffic is up 10%, you can determine if that figure represents market-leading performance or simply keeping pace. This context is crucial for setting realistic goals and allocating resources effectively. For example, a SaaS company might aim for the 8-20% MoM revenue growth benchmark by focusing on scalable acquisition and high retention. Using a tool like the upGrowth Month-on-Month Growth Calculator helps you:
Validate whether your current strategies are truly effective compared to competitors.
Identify areas where you are lagging and need to invest more, such as lead generation or user engagement.
Set ambitious but achievable targets for your team based on proven industry standards.
This deeper understanding helps shift your focus from simply tracking numbers to making informed decisions that drive sustainable success. To see how your own metrics stack up, exploring sector-specific benchmarks is the logical next step.
A 10% MoM traffic increase means different things because business maturity dramatically alters growth expectations. For a new e-commerce store, 10% might be considered slow, as early-stage ventures often see exceptional 20%+ growth from initial traction; for an established media site with a large base, a steady 10% indicates strong, sustainable performance. This difference highlights that growth is not absolute but relative to your stage and industry. The upGrowth calculator contextualizes these numbers, showing that aggressive growth is common for new ventures, while established firms value consistency. Key factors defining these stages include:
Early Stage: Focus is on rapid acquisition and market penetration, making high MoM spikes normal.
Growth Stage: Emphasis shifts to optimizing channels and improving retention alongside acquisition.
Mature Stage: Goal is steady, defensible growth, often in the 5-10% range, with a focus on profitability.
Understanding your company's stage is essential for interpreting your MoM data correctly and setting the right strategic priorities. To determine what a "good" growth rate looks like for your specific situation, you need to look closer at industry-specific data.
When analyzing MoM revenue, SaaS leaders must evaluate growth models based on scalability and sustainability. A product-led growth (PLG) model often produces steadier MoM revenue by focusing on user activation and referrals, while a sales-led model can create larger, but potentially lumpier, revenue spikes from high-value contracts. The choice depends on your target market and product complexity. For instance, a SaaS company targeting the 8-20% MoM revenue benchmark should consider:
Customer Acquisition Cost (CAC): PLG typically has a lower CAC, which supports more efficient, scalable growth.
Sales Cycle Length: Sales-led motions involve longer cycles, which can make MoM growth less predictable.
Retention and Churn: PLG often fosters higher retention as users see value before paying, directly impacting net revenue growth.
Many successful SaaS businesses blend both approaches, using PLG for initial acquisition and a sales team for upselling to larger enterprise accounts. Using the upGrowth tool to track these blended metrics can reveal which engine is driving the most reliable growth. Digging deeper into these models will clarify which path best suits your long-term goals.
B2B companies can realistically target 8-18% month-on-month growth in lead generation by focusing on funnel efficiency and targeted campaigns. Achieving this benchmark signals that your marketing and sales efforts are well-aligned and effectively capturing qualified interest. Brands consistently hitting this range move beyond surface-level metrics and optimize the entire conversion path. For example, instead of just driving more traffic, they improve the quality of that traffic and the experience that follows. Key improvements include:
Improving lead magnet relevance to better match the search intent of your target audience.
Optimizing landing page conversion rates through A/B testing headlines, forms, and calls-to-action.
Implementing a lead scoring system to prioritize high-quality leads for the sales team.
Using a tool like the upGrowth Month-on-Month Growth Calculator allows you to measure the direct impact of these changes on your lead volume. Sustained growth in this area is a strong indicator of a healthy, scalable customer acquisition engine. The full article provides more detail on how to implement these funnel enhancements.
E-commerce brands often experience high MoM sales growth of 10-25% because their performance is directly tied to highly responsive levers like paid media, promotions, and seasonal demand. Unlike subscription models, e-commerce can generate rapid revenue spikes from well-executed campaigns. Successful companies in this space master the art of maximizing the value of every visitor. They do not just acquire customers; they systematically increase what each customer spends. Core strategies include:
Conversion Rate Optimization (CRO): Streamlining the checkout process, adding trust signals like reviews, and using high-quality product imagery.
Average Order Value (AOV) Enhancement: Implementing product bundling, offering free shipping thresholds, and using post-purchase upsells.
Customer Retention: Building loyalty programs and personalized email marketing to encourage repeat purchases.
Tools like the upGrowth calculator can help you track how these specific initiatives translate into top-line revenue growth. Mastering these tactics is what separates fast-growing stores from the rest. Dive deeper to learn how to apply these strategies to your own brand.
A content business achieving consistent 5-15% MoM traffic growth demonstrates superior performance by proving its SEO and content strategy is effective and sustainable. While raw traffic is a good starting point, top performers differentiate themselves by focusing on audience engagement and conversion quality. High traffic with low engagement can signal a mismatch between content and audience intent, which does not lead to long-term business value. To get a complete picture with a tool like the upGrowth calculator, you should monitor these key quality metrics alongside your traffic numbers:
Bounce Rate: A high bounce rate may indicate that your content is not meeting the expectations set by your headlines or search snippets.
Time on Page: Longer session durations suggest that your content is valuable and engaging to your readers.
Conversion Rate to Leads: This tracks how effectively your traffic is turning into tangible business opportunities, like newsletter sign-ups or downloads.
Focusing on these qualitative indicators ensures your growth strategy is building a loyal audience, not just attracting fleeting visitors. Understanding this balance is key to building a truly successful content platform.
For a startup founder, the upGrowth Month-on-Month Growth Calculator is more than a measurement tool; it is a strategic compass for building a sustainable business. Moving beyond calculation requires a disciplined approach that balances immediate gains with long-term health. The goal is to ensure your growth is profitable and not just a vanity metric fueled by excessive spending. To build a durable strategy, you should:
Establish Your Baseline: First, use the calculator to understand your current MoM growth across key metrics like app installs (e.g., aiming for the 7-15% benchmark) and revenue.
Analyze Acquisition Channels: Identify which channels bring in the most valuable users, not just the most users. Focus on channels with a healthy ratio of lifetime value (LTV) to customer acquisition cost (CAC).
Prioritize Retention: Shift focus from pure acquisition to improving the user experience and feature adoption. High retention directly boosts your MoM stability and profitability.
Iterate and Measure: Continuously test new strategies and measure their impact on both acquisition and retention metrics MoM.
This methodical process ensures that every percentage point of growth contributes to a stronger, more resilient company. The full article explores how to refine this balance further.
An e-commerce manager can strategically allocate budgets by segmenting MoM sales data to differentiate sustainable, organic growth from temporary, campaign-driven spikes. This prevents misinterpreting a successful holiday sale as a permanent uplift in baseline demand. The key is to create a clear baseline by tracking non-promotional periods separately from major sales events. To do this effectively while aiming for the healthy 10-25% MoM growth range, you should:
Tag Your Campaigns: Use analytics tools to clearly label traffic and sales originating from specific promotions, like a Black Friday sale or an influencer collaboration.
Calculate a "Baseline" MoM Growth Rate: Exclude the data from major campaign periods to understand your true underlying growth trajectory. The upGrowth calculator can be used for both total and baseline calculations.
Analyze Campaign Lift: Measure the exact MoM spike generated by a campaign against your baseline to calculate its direct ROI.
Forecast with Nuance: Use your baseline rate for long-term forecasting and layer in expected campaign lifts for more accurate quarterly projections.
This disciplined approach ensures your marketing budget is invested in strategies that build long-term value, not just short-term revenue. A deeper dive into this methodology can reveal more advanced forecasting techniques.
As markets mature, the definition of "good" MoM growth will shift from a pure focus on acquisition volume to an emphasis on profitable and sustainable expansion. In saturated spaces, acquiring new customers becomes more expensive, making retention the primary engine for long-term success. Metrics like Net Revenue Retention (NRR) and Customer Lifetime Value (LTV) will become more important than raw user growth. While a SaaS company might still watch its 8-20% MoM revenue growth, the quality of that growth will be scrutinized more heavily. This evolution means:
Profitability over vanity metrics: Investors and leaders will prioritize growth that does not come at the cost of long-term financial health.
Retention as the new acquisition: Keeping and expanding existing customer accounts will be seen as a more efficient growth lever.
Product-led initiatives: Features that drive upsells and reduce churn will become central to growth strategy.
Tools like the upGrowth calculator will remain vital, but users will apply them to a broader set of metrics beyond just top-line growth. Preparing for this shift now is key to building a resilient business for the future.
Social media managers facing fluctuating follower growth, even within the strong 10-30% MoM range, should shift their strategic focus from follower count to controllable engagement metrics. Platform algorithms are unpredictable, making follower growth an unreliable indicator of success. The future of content planning lies in building a resilient community on owned channels and using social platforms primarily as a distribution and engagement layer. To adapt, you should:
Prioritize Owned Audiences: Use social media to drive traffic to your website and encourage newsletter sign-ups, moving followers into a channel you control.
Focus on Engagement Rate: Measure likes, comments, shares, and saves per post, as these metrics are better indicators of content resonance than follower numbers.
Diversify Platforms: Avoid over-reliance on a single platform to mitigate the risk of algorithmic changes.
While a tool like the upGrowth calculator can track follower growth, smart managers will use it to correlate those numbers with more meaningful business outcomes like website traffic or leads. This strategic shift protects your brand from platform volatility. The complete article offers more on building a future-proof social media strategy.
The most common mistake is celebrating high MoM revenue growth without scrutinizing the underlying churn rate. This creates a "leaky bucket" scenario, where a company spends heavily to acquire new customers while existing ones are leaving at an alarming rate. This path is unsustainable and masks serious product or service issues. To avoid this, a SaaS company must integrate churn analysis directly into its growth evaluation. Instead of just looking at top-line revenue, which could be in the 8-20% MoM range, you should:
Track Net Revenue Retention (NRR): This metric shows if your revenue from existing customers is growing (through upsells) or shrinking (through churn and downgrades).
Segment Your Churn: Analyze which customer segments are leaving to identify patterns related to industry, company size, or feature usage.
Link Churn to Acquisition Source: Determine if certain marketing channels are bringing in less-than-ideal customers who are more likely to churn.
Using the upGrowth calculator to track net user growth (new users minus churned users) provides a much more honest view of your company's health. Fixing the leaks is always more efficient than just pouring more water in.
Startups often fixate on impressive MoM app install numbers, such as those in the 7-15% range, because they are a simple, visible sign of traction that can attract investors. However, this focus on acquisition at the expense of retention is a critical error, as high churn renders acquisition spending inefficient. The solution is to shift focus inward and optimize the user journey from the moment of installation. To correct this imbalance, founders can pull several key levers:
Improve Onboarding: Ensure new users understand the app's value proposition and core features within their first session.
Drive Feature Adoption: Use in-app messages, tutorials, and email campaigns to guide users toward the features that create "sticky" habits.
Act on User Feedback: Systematically collect and analyze feedback to address pain points and bugs that cause users to abandon the app.
By tracking not just installs but also metrics like Day 7 retention or feature adoption rates with a tool like the upGrowth calculator, a startup can build a truly engaged and stable user base. This focus on long-term value is what ultimately defines a successful mobile app.
Amol has helped catalyse business growth with his strategic & data-driven methodologies. With a decade of experience in the field of marketing, he has donned multiple hats, from channel optimization, data analytics and creative brand positioning to growth engineering and sales.
Growth Strategy and Planning
