From the dawn of trading practices, a marketplace has been volatile and ever-changing ground for growth. We have developed a lot and so did the marketplace that we deal with. Now I think we all can agree that today’s marketplace is a virtual one and has been for some time now.
So what about the people who work in these marketplaces? How do they deal with the changes and their competition? You see we may have come a long way from the marketplaces of the old times but the rules for success remain pretty much the same.
Thinking ahead of the crowd is the only way to achieve substantial success and the current digital market is not any different. You have to stay ahead of the curve in order to succeed. You have to stay ahead of the curve. So in this article is useful information that will help you with that.
Update 1: Google introduces landing page performance analysis tab for shopping campaigns
If there is ever a list of the most influential factors that affect conversion landing page experience would be pretty high up on that list. Ad attracts traffic and landing page converts that traffic. So it is understandable why proper analysis of landing page experience is imperative.
The importance of landing page performance is also well understood by Google. As a result, they have introduced this superb update where you will be able to view the landing page performance of your shopping campaigns.
Just go to your shopping campaigns and navigate to the landing page tab on the left and you are there. Below is an image to help you get a foresight on the metrics that would be available to you.
Image: Landing page performance analysis
What we think:
This is an extremely helpful move on part of Google. A landing page can make or break conversion rates of any product. Especially those listed in shopping campaigns. These insights will help marketers tremendously with tweaking their landing page to optimize for user experience.สล็อตเว็บตรง
This update will also help in determining which landing pages from your shopping campaigns are driving most of the sales and which one are lagging behind and need your attention.
Also if any of your best-performing pages are in a sudden decline in conversion you can instantly check if there is any problem with them.
Future Implications:
This update is just one of many which shows Google’s intent on providing the marketers with much more enriched data with relative ease. Such updates also make the platform more accessible and simple for any layman.
With Amazon clearly dominating google shopping this is another push from the search juggernaut to make its shopping campaigns more user-friendly. This clearly indicates that good things are coming for Google shopping and we just can’t wait.สล็อต
Curated by: Abhishek
Update 2: Create and edit responsive search ads from your Google ads app on the go
The world is always on the go. If you want to succeed in any field you have to be quick and flexible. Same is true for those who work in Google ads. Mobile apps are a great help in this. Google recognizes this and thus have introduced several updates to make its Google ads app more useful.
Now you can create and edit responsive search ads from your Google ads app on the go and the process is fairly simple too. This brings a new level of flexibility to digital marketers who may not have access to a computer or laptop at all times.
What we think:
This update clearly shows Google intent to make its app more resourceful and user-friendly. Most of us have a mobile device on hand most of the time. This update shows that Google is keeping its promise and improving on its ads platform across all devices.
Future Implications:
Mobile devices have been the center for attention for quite some time now. Google clearly understands its importance in the recent updates to making ads more mobile friendly and improvement made in its ads app is evidence enough.
Google will keep on improving its app to include more such features in the near future. So it will be best to start adapting to these changes and to the Google ads app platform and enjoy the flexibility and speed it brings.
Curated By: Abhishek
Update 3: Remarketing Campaign in Amazon
In the last 2-3 years, Amazon has acquired a significant market share in the e-commerce industry. With the paid platform, Amazon has provided its seller great opportunity to excel their sales with minimal spend. In spite of this, Google Ads has edge over Amazon when it comes to paid advertising.
Google’s advanced machine learning platform offers more repeat customers than Amazon. Advertisers have an option to run a remarketing campaign to attract repeat customers.slot auto wallet
Amazon used to lag when it comes to remarketing. As fortune favors the brave, Amazon launched a new campaign type called ‘Sponsored Display’. Its official description reads “Re-engage shoppers off Amazon who viewed your products or similar products, and drives them to your detail pages.” This means Amazon has officially launched Remarketing Campaigns.
This campaign type is a ‘beta’ and available to only those accounts which has a good spend history.
This update clearly shows that Amazon is not only aiming for acquiring new customers but also they also object to retain customers. With Google’s new updates focusing more on shopping campaigns, Amazon’s remarketing will surely do wonders.ufabet911
Curated by: Kashif
Update 4: Google Search Console adds search within markup and copies with tweaking
Two new features for Google Search Console testing tools were announced on Monday by Google. Within the Google URL testing tools, you can now search within your markup to the final code, as well as copy the code and tweak it. According to Google, this makes checking your rendering markup and adjusting it easier.
The two new features include:
Search within the markup so you can quickly find the spot in your markup that you want to adjust.
Copy the code and markup and then make tweaks to it and see if those tweaks pass validation and result in the outcome you desire.ทดลองเล่นสล็อต pg
Image: Google URL testing
What we think:
This feature should make debugging issues with your markup for structured data issues faster. It should make it easier to locate the issues you may have with your markup, then test the changes you make to see if it will pass validation by Google. Well, it’s a great add on from Google so that enabling structure data mark up becomes much easier and faster.ufa191
Curated By: Neeraj
Update 5: Linkedin introduces the photo tagging feature on its platform
The photo tagging option allows you to tag people through your LinkedIn profile. To tag a user, you just have to click on the image after uploading it which will bring the profile search option. You can search a user by typing in their name.
It is not necessary to be connected with a person to tag them in the photos. You can tag upto 30 people in a single photo. The user and the people tagged in the photo have the authority to remove the tag at any moment.
What we think:
Tagging people will help in increasing the engagement on the platform. At the same time, it has the potential to cause spamming. The potential for spamming is high, especially once marketers and scammers get aware of this feature.
Facebook is rolling out a new feature which enables the page administrator to target their top page fans specifically. This feature will let page owners create posts exclusively for top fans. Now they can share exclusive content for Top Fans.
This option was made available for some users a few months back. Chances are it may already be active on your page. However, you need to have at least 10K followers to use this feature.
What we think:
Targeting Top Fans can help to create more community engagement and foster a strong connection. The feature will help you to keep the most passionate followers of your page to be more active.
Curated by: Janhavi
As you can see so many changes are taking place in the digital marketing landscape. Google’s introduction of landing page performance metrics in the shopping campaign section or its push towards mobile friendliness by enabling options on its Google ads app. Also the ability to view errors in the markup in Google analytics. Amazon is also upgrading its already robust PPC platform by launching re-marketing campaigns. LinkedIn finally added the option of tagging a person in a photo.
These changes are not going to stop anytime soon as these platforms improve, we have to stay updated to keep up with them. Stay updated stay ahead of the crowd. ดูหนังออนไลน์ 4k
The landing page performance tab provides the crucial data to distinguish between ad appeal and page effectiveness, directly addressing why high traffic may not convert. This tool helps you pinpoint underperforming product pages that are wasting your ad spend and damaging your potential revenue. By isolating page-level metrics, you can move beyond campaign-wide assumptions and implement targeted fixes.
This update allows you to systematically identify and improve problematic pages by focusing on key performance indicators. For instance, you can:
Sort pages by the highest Cost to see where most of your budget is going.
Filter for pages with a high number of clicks but an unacceptably low Conv. rate.
Monitor the Cost/conv. metric to see which pages are most and least efficient at generating sales.
By using this data from Google, you can adopt a strategy of data-driven optimization, focusing your resources on fixing the pages that are actively leaking revenue rather than making broad, uninformed changes. Discovering which specific pages need attention is the first step toward a more profitable campaign, a topic explored further in the full post.
This update signals a clear strategic shift toward a mobile-first, always-on approach to campaign management, demanding more agility from marketing teams. The ability to manage complex ad formats like responsive search ads on the go means that reaction times can be significantly shortened, creating a competitive advantage.
Your team should adapt by integrating mobile management into daily standard operating procedures. This involves more than just having the app installed; it requires a new mindset for achieving campaign agility. Consider empowering your team to:
Make immediate copy adjustments based on real-time performance data or competitor actions.
Launch time-sensitive promotional ads, like a flash sale, without being tied to a desktop.
Quickly correct typos or errors in ad copy that are spotted after a launch.
This move by Google empowers marketers to be more proactive and less reactive, ensuring campaigns are always optimized. The complete article offers more perspective on how this trend is reshaping agency operations.
The new analytics tab allows you to conduct a targeted audit of your landing pages to precisely identify which ones are hindering performance. A systematic approach ensures you focus your efforts on the pages that will yield the highest return on your optimization investment.
Follow this three-step process for data-driven prioritization to find and fix your weakest links:
Navigate and Sort: In your Google Shopping campaign, go to the new 'Landing pages' tab. Start by sorting the list in descending order by 'Cost' to see which pages consume the most budget.
Identify Inefficiencies: Cross-reference the high-cost pages with their corresponding 'Conv. rate' and 'Cost/conv.' metrics. Flag any pages that have a high cost and click volume but a conversion rate significantly below your campaign average.
Analyze and Hypothesize: For each flagged page, conduct a qualitative review. Look for potential user experience issues like slow load times, confusing navigation, unclear calls-to-action, or mobile rendering problems.
This method helps you move from overwhelming data to a clear, actionable list. The full article provides more context on turning these insights into effective page redesigns.
This feature solves the classic attribution dilemma by cleanly separating ad performance metrics from landing page conversion metrics. It provides the clarity needed to stop guessing whether your ads or your website is the problem and start making targeted, effective improvements.
The new tab acts as a diagnostic tool for isolating performance bottlenecks within your conversion funnel. For example, if you see a product group with a high Click-Through Rate (CTR) but the corresponding landing page shows an extremely low Conv. rate, the evidence is clear: the ad is successfully attracting interest, but the page is failing to convert that interest into a sale. This insight allows you to confidently invest resources in optimizing the page, knowing the ad creative is already effective. By analyzing metrics like Cost/conv. at the page level, you can directly link specific user experiences on your site to financial outcomes in your Google Ads account. This granular view is essential for smart budget allocation, a concept we explore more deeply in the article.
This update is a strategic move that empowers merchants with data transparency and control, a key differentiator from Amazon's more closed marketplace ecosystem. By giving sellers detailed analytics about their own web properties, Google helps them build a stronger, independent online presence.
This feature directly supports a strategy of enhancing merchant capabilities, making the platform more than just a place to list products. Unlike on Amazon where sellers are limited to optimizing a product detail page, this Google Shopping tool provides data that helps merchants improve their entire digital storefront. It helps them understand which pages drive the most sales, which have usability issues, and where UX investments are most needed. By equipping merchants with tools to improve their own conversion rates, Google makes its ad platform a more valuable partner for long-term growth. This fosters a healthier ecosystem where merchants can thrive, which is critical for competing for ad dollars.
When sales drop, the landing page tab should be your first destination for diagnosing conversion-specific issues, while other reports help analyze traffic and competitive pressures. A structured diagnostic approach prevents you from chasing the wrong problem and wasting valuable time.
Adopt a diagnostic framework that prioritizes the conversion path before external factors. First, check the landing page report. A sudden drop in the Conv. rate for your top-performing pages points to a technical issue on your site, such as broken buttons or slow load times. If the conversion rates are stable, your problem likely lies elsewhere. Only then should you expand your investigation to auction insights to check for new, aggressive competitors, or to device reports to see if performance has plummeted on mobile. This methodical process, starting with the data provided by Google in the new tab, ensures you address the root cause efficiently. For more advanced diagnostic techniques, the full analysis offers additional guidance.
Landing page experience is a core component of Quality Score, representing how relevant, trustworthy, and easy-to-use your page is for visitors who click your ad. The new analytics tab is significant because it translates this abstract concept into hard financial and performance metrics, making it actionable.
For years, improving landing page experience was a vague goal, but this update allows for quantifying the user experience with precision. You are no longer just guessing if a page is 'good'. Instead, you can directly see its performance reflected in metrics provided by Google. A page with a poor user experience, such as confusing navigation or slow loading, will almost certainly have a higher Cost/conv. and a lower Conv. rate. By connecting these concrete numbers to specific pages, you can prove the financial impact of UX and justify investments in site improvements. The tool provides the missing link between user-centric design and bottom-line campaign results, a connection the full article examines in detail.
These updates confirm that the future of ad management is mobile, agile, and continuous, requiring agencies to evolve beyond traditional desktop-centric workflows. To stay competitive, agencies must restructure their operations and training to foster a culture of real-time, on-the-go optimization.
The key is building an agile marketing team prepared for a 24/7 advertising landscape. Agencies should consider several structural and training adjustments:
Implement Mobile-First Protocols: Establish clear guidelines for when and how team members should use the Google Ads app for tasks like pausing underperforming ads or launching flash promotions.
Provide Necessary Tools: Ensure all campaign managers are equipped with reliable mobile devices and data plans that can support professional work outside the office.
Update Training Programs: Training should now include specific modules on mobile app features, best practices for on-the-go editing, and strategies for making quick, data-informed decisions.
This shift is about more than just convenience; it is about building a more responsive and effective agency model. The full article explores other ways your team can prepare for this future.
This new report provides the precise financial data needed to translate website improvements into a clear return on investment (ROI), shifting the conversation from a cost to an investment. It allows you to directly connect poor page performance to wasted ad spend and lost revenue.
You can build a powerful business case by demonstrating the optimization ROI with data straight from your Google Shopping campaign. Identify a high-traffic landing page with a low Conv. rate of 1% and a high Cost/conv. of $50. You can then model the financial impact of a UX project. For example, show that improving the page to achieve a 1.5% conversion rate would not only generate 50% more sales from the same traffic but also lower the Cost/conv. to approximately $33. Presenting stakeholders with a clear calculation, such as 'This $5,000 UX investment will decrease our customer acquisition cost by 34% and increase revenue by X', makes the decision undeniable. For more on this, the full post details how to frame these arguments.
This capability transforms flexibility from a passive benefit into an active competitive advantage by enabling real-time intervention and optimization. It directly impacts performance by drastically reducing the time between identifying a problem or opportunity and implementing a solution.
This newfound campaign agility is particularly valuable in dynamic situations. For instance, if a competitor launches a new offer, you can use the Google Ads app to immediately update your ad copy to include a price match guarantee. During a flash sale, you can launch and pause promotional ads with precise timing from anywhere. For A/B testing, you can monitor performance on the go and quickly disable a losing ad variation the moment you have statistically significant data, saving budget that would have otherwise been wasted waiting until you were back at a computer. This speed of execution, powered by Google's mobile tools, is what separates high-performing campaigns from average ones. The article further discusses how to integrate this into your workflow.
This feature exemplifies a significant evolution in Google's approach, shifting from providing raw data streams to delivering curated, actionable insights directly within its core platform. It removes analytical friction and empowers marketers to make faster, smarter decisions without switching between tools.
This signals a commitment to the evolution of data accessibility. Previously, to get a similar view, a marketer had to navigate the complexities of linking Google Ads with Google Analytics, build custom reports, and ensure tracking was perfectly aligned. It was a time-consuming process prone to error. Now, essential metrics like Clicks, cost, and conversions are presented together at the landing page level inside the Ads interface. This integration of post-click data into the pre-click environment simplifies the diagnostic process immensely. It shows that Google is focused on making its platform a more holistic and user-friendly solution for performance analysis, a theme the article explores further.
The app streamlines the creation of responsive search ads by focusing on core components, enabling you to build effective ads quickly without being overwhelmed by options. An efficient workflow prioritizes providing a variety of assets and checking the ad strength score before launching.
To practice effective mobile-first ad creation, follow these key steps:
Select Campaign and Ad Group: Navigate to the correct location within the Google Ads app and tap the '+' icon to begin.
Provide Asset Variety: Enter as many unique headlines and descriptions as possible. The goal is to give Google's machine learning ample material to test different combinations.
Pin Strategically: Only pin headlines or descriptions when legally required or essential for brand messaging, such as a disclaimer or brand name in the first position.
Review Ad Strength: Before saving, pay close attention to the ad strength indicator. Aim for a 'Good' or 'Excellent' rating by addressing any specific recommendations the app provides.
Following this process ensures your on-the-go ads are built for optimal performance. The full article provides additional tips for managing campaigns from your mobile device.
Amol has helped catalyse business growth with his strategic & data-driven methodologies. With a decade of experience in the field of marketing, he has donned multiple hats, from channel optimization, data analytics and creative brand positioning to growth engineering and sales.
Growth Strategy and Planning
