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Amol Ghemud Published: January 11, 2024
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Wouldn’t it be amazing if the top (highly relevant) GPTs were served to you from a pool of 3 million Custom GPTs? That’s exactly what the brand-new GPT Store is for. The GPT Store, launched on Wednesday, is a platform that puts the spotlight on custom GPTs and broadens its user base.
After announcing the GPT builder in November, OpenAI was keen on launching the GPT store as a unified platform for all the Custom GPTs. The opening was delayed to December and was finally launched in January.
What is meant by the GPT store?
The GPT Store is open for Chat GPT plus users. Consider the GPT store as the search engine for the custom GPTs worldwide. This GPT store allows people to share the custom GPTs they have built publicly. It helps in expanding the ecosystem of OpenAI and gives access to the masses to publish their custom GPTs.
Since the announcement of the GPT Builder program in November, OpenAI has reported that users, including yours truly (I created a GPT designed to propose synonyms for everyday words), have collectively generated over 3 million bots, known as GPTs. OpenAI now intends to showcase valuable GPTs every week within the store.
The platform allows individuals who have crafted their personal chatbots to publicly share their versions of ChatGPT. Presently, only subscribers to OpenAI’s paid tiers have the capability to create and utilize custom GPTs.
Why do we need the GPT Store?
The launch of the GPT Store is a significant step forward, making AI technology more accessible, practical, and rewarding. This move solidifies OpenAI’s position as a leading company that consumers appreciate in the field. The GPT Store provides a platform for GPT creators to earn from their creations. The details of how this will work are not entirely clear yet, but the process is set to kick off by the end of March.
The GPT Store caters to a broader audience. This platform eliminates the need for coding, meaning you don’t have to rely on coding to build a website. But, if you create something, you need to set up a Builder Profile and share your real name or link to a verified website. Also, there’s a new subscription tier for ChatGPT.
They also mentioned that in the first part of this year, OpenAI plans to start a program called “GPT Builder Revenue.” This program will allow developers to make money by creating their special GPTs
What are the featured categories in the GPT Store?
Explore the most popular and trending ones on the community leaderboard, covering various segments such as DALL·E, writing, research, programming, education, and lifestyle.
Each segment offers distinct Custom GPTs that assist you in your tasks and there are a variety of GPTs created by OpenAI community in the GPT store.
DALL·E:
Delve into the innovative world of DALL·E within the GPT Store, where creative possibilities are boundless. Discover unique visual concepts and artistic expressions as you explore this segment dedicated to the groundbreaking capabilities of the DALL·E model.
Unlock your creativity with the Midjourney Prompt Generator, an expert in crafting image prompts that perfectly align with the unique and captivating style of Midjourney. Elevate your creative process with carefully curated prompts designed to inspire and enhance your artistic journey.
Elevate your design projects with the Typography Layout Advisor, a formal and academic guide specializing in typography layout design. Benefit from expert advice to ensure your visual communication is not only aesthetically pleasing but also adheres to the principles of effective typography, creating a lasting impact in the world of design.
Writing:
Uncover the power of language in the Writing Segment of the GPT Store. From generating engaging narratives to crafting persuasive content, this section showcases custom GPTs tailored to enhance and streamline the writing process.
Elevate your advertising game with the Meta Ad Wordsmith – your go-to expert for crafting compelling content for Meta ads. Transform your marketing messages into impactful narratives that resonate with your audience, ensuring your Meta ads stand out and effectively communicate your brand message. Harness the power of words with the Meta Ad Wordsmith for a captivating advertising experience.
Empower your Google Ads campaigns with the GA Ads Wordsmith, an experienced content writer specializing in creating concise and industry-specific ad copy. Elevate your advertising strategy with crisp, compelling narratives tailored to capture attention and drive engagement. Maximize the impact of your Google Ads with expertly crafted content that speaks directly to your target audience.
Navigate the realm of knowledge and information within the Research Segment of the GPT Store. Experience the efficiency of custom GPTs designed to assist in research tasks, providing insightful information and facilitating a seamless research experience.
Unlock the power of your online presence with an expert SEO specialist. From comprehensive website audits to advanced ranking strategies, this custom GPT brings tailored solutions to boost your website’s visibility and performance.
Along with the others, this one will be now available on the GPT Store. Navigate the path to success for your D2C business. Strategy Navigator specializes in helping you set structured annual goals, ensuring a clear roadmap for growth and achievement.
Programming:
Step into the Programming Segment of the GPT Store, where coding becomes more accessible and efficient. Explore custom GPTs that offer support, suggestions, and solutions for coding challenges, catering to both beginners and experienced programmers.
Enhance your website’s SEO strategy with the Canonical Tag Master, specializing in crafting effective canonical tags for URLs. Ensure proper indexing and avoid duplicate content issues as this expert optimizes your website’s structure, contributing to a streamlined and search engine-friendly online presence.
Education:
Engage in a learning journey within the Education Segment of the GPT Store. Discover custom GPTs designed to assist with educational content creation, explanation of concepts, and personalized learning experiences, making education more interactive and accessible.
Add to your knowledge with upGrowth’s custom GPT –
Stay informed with the Trending News Ocean – a dynamic platform that curates the world’s latest news, filtering updates by topic. Dive into a vast sea of trending stories, allowing you to explore and stay updated on the topics that matter most to you. Whether it’s global affairs, technology, entertainment, or more, this ocean of news ensures you navigate the currents of information with ease.
Lifestyle:
Immerse yourself in the Lifestyle Segment of the GPT Store, where practical applications meet personal preferences. From health and fitness tips to travel recommendations, this section features custom GPTs that enhance various aspects of daily life, catering to a diverse range of lifestyle needs.
Meet your Digital Fitness Coach, a virtual nutritionist and health expert dedicated to guiding you on your wellness journey. Receive personalized diet plans, valuable gym tips, and delicious recipes, all tailored to your fitness goals. Embrace a healthier lifestyle with the support and expertise of your digital companion for well-being.
All of the above custom GPTs are now available on the GPT Store.
Check out the GPT Store and experience the seamless integration between your abilities and artificial intelligence.
The GPT Store is a centralized platform where ChatGPT Plus subscribers can discover, share, and use millions of custom-built versions of ChatGPT. OpenAI designed it to transform AI from a general tool into a collection of specialized assistants, making advanced technology practical for everyday tasks without requiring any coding knowledge. This move is about democratizing AI creation and accessibility for a much wider user base. The store aims to solve the discovery problem for the over 3 million custom GPTs created since November by organizing them into a searchable marketplace. Key aspects include:
Public Sharing: It allows creators to publish their custom bots for public use.
Curation: OpenAI will feature valuable and popular GPTs weekly.
Categorization: Bots are sorted into categories like DALL·E, writing, and education.
Explore how this platform shifts the focus from a single AI model to a vibrant ecosystem of tailored applications.
The GPT Store acts as a dedicated search engine and marketplace, helping users navigate the vast library of over 3 million custom GPTs. It addresses the critical need for discovery by organizing these specialized bots into clear categories and featuring trending ones on a community leaderboard. By creating a unified hub, OpenAIfosters a vibrant ecosystem where creators are incentivized to build and users can easily find tools for specific needs, from programming to lifestyle. This structured approach moves beyond a single, monolithic AI. The platform's role in ecosystem expansion includes:
Providing a centralized distribution channel for builders.
Encouraging specialization with categories like DALL·E and research.
Creating a direct feedback loop between creators and users.
Uncover how this model could set a new standard for AI application distribution.
To manage the impressive volume of over 3 million custom bots, OpenAI is implementing a curation system within the GPT Store to spotlight high-quality creations. The platform will feature a weekly selection of valuable GPTs and includes a community leaderboard to surface the most popular and trending tools across various categories. This ensures users can quickly find proven and effective bots. For instance, the Midjourney Prompt Generator is an excellent example of a specialized tool that provides immediate utility by crafting unique image prompts tailored to Midjourney’s specific artistic style. This highlights a shift toward purpose-built AI agents that excel at niche tasks. Discover more examples of specialized GPTs that are already gaining traction in the store.
The GPT Store offers highly specialized bots within its curated categories that are designed to streamline specific professional and creative workflows. In the DALL·E category, for example, the Typography Layout Advisor provides formal, academic-level guidance on typography design, helping designers ensure their visual communication is both beautiful and effective. Within the Writing category, you can find custom GPTs engineered to generate engaging narratives or persuasive marketing copy, moving beyond generic text generation. These tools demonstrate the platform's value by offering expert-level assistance for niche domains. Instead of a one-size-fits-all solution, users get access to assistants tailored for distinct outcomes, reflecting the maturity of OpenAI's ecosystem with its 3 million GPTs. See how these purpose-built tools can enhance your own projects.
To publish a custom GPT in the store, a creator must first be a subscriber to one of OpenAI's paid tiers, like ChatGPT Plus. The process is designed to be straightforward and accessible, even for those without a coding background. Before your GPT can be listed publicly, you must complete a few key verification steps. This verification process ensures a level of accountability and trust on the platform. The essential steps are:
Build Your GPT: Use the GPT Builder interface to create and configure your custom chatbot.
Set Up a Builder Profile: This is a new requirement for public sharing.
Verify Your Identity: You must provide either your real name or link to a verified website in your Builder Profile.
Publish Publicly: Once verified, you can change your GPT's visibility to "Public" to make it discoverable in the store.
Learn more about the guidelines and best practices for getting your creation featured.
The upcoming "GPT Builder Revenue" program, set to launch in the first quarter of the year, introduces a direct financial incentive for creators to build and maintain high-quality custom GPTs. By allowing builders to earn money from their creations, OpenAI is signaling a major shift toward establishing a creator-led AI economy. This program will likely motivate developers and experts to invest more time in creating sophisticated and valuable GPTs, enriching the entire ecosystem. The specifics are still forthcoming, but this move positions the GPT Store as more than just a library; it becomes a marketplace for intellectual property and specialized AI skills. This model could pave the way for a new class of entrepreneurs who build businesses on AI customization. Delve deeper into the potential economic impact of this revenue-sharing model.
The GPT Store directly tackles the overwhelming challenge of finding the right tool among over 3 million custom GPTs by implementing a robust discovery framework. Its design focuses on curation and organization, ensuring users are not lost in a sea of options. By sorting GPTs into clear, intuitive categories like "DALL·E," "Writing," and "Programming," the store helps users quickly navigate to relevant tools. The platform's solution for discovery relies on several key features:
Community Leaderboard: Highlights the most popular and trending GPTs.
Featured Selections:OpenAI plans to showcase valuable GPTs on a weekly basis.
Logical Categories: Groups similar GPTs together for targeted browsing.
This structured environment transforms a chaotic library into a manageable and useful marketplace, making it simple for subscribers to find and deploy specialized AI for their specific needs. Explore how these features ensure quality and relevance remain at the forefront.
While the general DALL·E model is powerful for generating a wide range of images from prompts, a specialized GPT like the Typography Layout Advisor offers focused, expert-level guidance for a specific design task. Your choice depends on whether you need broad creative exploration or niche, rule-based expertise. A general model provides novelty and breadth, while a specialized GPT offers precision and depth. The Typography Layout Advisor, for instance, operates with formal and academic principles, ensuring outputs are not just aesthetically pleasing but also technically sound. Consider these factors when choosing:
Task Specificity: Use a specialized GPT for tasks with established rules, like typography.
Creative Freedom: Use the general DALL·E model for brainstorming and generating novel concepts.
Required Expertise: Opt for a custom GPT when you need guidance in a field where you are not an expert.
Understanding this distinction helps you select the right tool for your creative projects.
The no-code foundation of the GPT Builder and Store has profound long-term implications, as it dramatically lowers the barrier to entry for AI creation. This democratization of development will likely lead to an explosion of highly niche and personalized AI applications that would have been commercially unviable in a traditional software development model. We can expect to see a surge in GPTs tailored for specific hobbies, local communities, and specialized academic fields. By empowering anyone with an idea, OpenAI is unlocking a new wave of innovation from a much broader talent pool. This could lead to:
Hyper-specialized assistants for complex professional tasks.
Creative tools for artistic and literary niches.
Educational aids customized for specific learning styles.
This shift could redefine who is considered an "AI developer" in the coming years.
The GPT Store directly solves the critical problem of discoverability that previously left custom GPTs isolated and difficult to find. It provides a centralized, public platform where creators can showcase their work to a large audience of ChatGPT Plus users. To manage quality and prevent a deluge of subpar bots from its library of over 3 million creations, OpenAI has implemented several mechanisms. The platform relies on a combination of community signals and internal curation to surface the best content. Key quality control and visibility features include:
A community leaderboard highlighting popular and well-regarded GPTs.
Weekly features where OpenAI spotlights useful and innovative creations.
A verification process requiring a Builder Profile with a real name or verified website.
These measures aim to build a trusted ecosystem where quality is rewarded with visibility.
A small business owner can use the GPT Store as a powerful, no-code resource to enhance productivity and streamline operations. Instead of building from scratch, they can browse curated categories like "Research" or "Writing" to find a pre-built GPT that fits their needs. For example, they could find a GPT specialized in summarizing market research reports or one designed to draft persuasive marketing emails. The process is straightforward:
Log in to your ChatGPT Plus account.
Navigate to the GPT Store.
Browse categories or use the search function to find a relevant tool.
Select a GPT and begin using it immediately for your task.
This approach allows non-technical users to deploy specialized AI solutions instantly, saving time and resources that would otherwise be spent on manual work or expensive software. Explore the store to see what custom tools are already available for your industry.
The GPT Store is a significant strategic initiative by OpenAI to build a defensible ecosystem and deepen user engagement beyond its core chat interface. By creating a platform for over 3 million user-generated applications, it fosters a powerful network effect where more creators attract more users, and vice-versa. This move cements OpenAI's position as a central hub for AI innovation, making its subscription service stickier and more valuable. It also broadens the technology's appeal from a generic tool to a collection of practical, everyday solutions created by a diverse community. This strategy helps differentiate its offering in a crowded market by empowering its user base to build and share, transforming customers into partners. Discover how this ecosystem-first approach could be a key long-term advantage.
Amol has helped catalyse business growth with his strategic & data-driven methodologies. With a decade of experience in the field of marketing, he has donned multiple hats, from channel optimization, data analytics and creative brand positioning to growth engineering and sales.
Growth Strategy and Planning
