Digital marketing is now the biggest growth sector in the 21st century. Businesses and brands are now able to utilize this incredibly versatile technology to communicate with their customers.Digital marketing can take many forms and can be used across a plethora of platforms; from SEO (Search Engine Optimization), content marketing, social media marketing to B2C email and […]

Digital marketing continues to steamroll the competition. Online ad spend has been increasing ever year for two decades, but we can see the emergence of a “third wave” of digital marketing built upon the early successes of Internet pioneers. The downfall of some of those original marketers whose good ideas just didn’t quite work out. Here […]

Videos are all the rage in the marketing world today – they’re not based on heavy files anymore, they’re attractive and can help brands to communicate with their audiences. You can use videos for introducing a new product, showing behind the scenes footage, showcasing a promotional event or offering a tutorial aimed at solving a […]

Mad MimiE mail marketing is one of the best forms of marketing to reach out to your customers on a constant basis. Customers need to be reminded of the brand every now and then. E – mails are the best technique to reach out to your existing customers. Make it simple, Make it memorable, Make […]

The concept of “mobile-first” has gained significant attention recently, with notable instances in the eCommerce industry. In 2015, Myntra initially positioned itself as a mobile-only platform (later reverting to desktop due to consumer backlash). Around the same time, Flipkart declared a mobile-first strategy but eventually opted for a more balanced approach. It’s important to clarify […]

INTRODUCTION: An image post uses a visual element as the centerpiece of your post, such as a SlideShare presentation, infographic, comic, or high-resolution images. Use your introduction to provide a caption for your image(s). Why is it valuable? What’s the point? Image posts don’t require a lot of text, so choose your words wisely. Here […]