The term ‘Growth Hacking‘ was first known to the world of marketing in an article entitled“Find a Growth Hacker for your startups.”Sean Ellis first introduced Growth Hacker as a term in 2010. It is defined as a person whose primary marketing focus is growth.Growth Hackers have a dedicated role where they work closely with the […]

How to decide on your Digital Marketing Budget when it comes to spending on different platforms Advertising and boosting social posts has become an important part of many business’ marketing strategies.But for those with little experience of managing digital marketing budgets and running campaigns, it can be difficult to judge exactly how much you should […]

How to create a Digital Transformation for Your Bootstrapped Startup? Digital Disruption for Your startup: Yay or Nay? You have a startup, and you’ve just received your Series A funding. Your big day has finally arrived, and you want to celebrate! But wait, what will you do with that new capital? If you’re just starting […]

How Startup founder can use Digital Marketing to hack customer Support. Starting up your own Digital Marketing venture is the most exhilarating experience for anybody. The big questions to follow is how to reach the masses, make the business resonate and become a success. Whether to opt for digital marketing or to stick to the tried […]

Customers make business. Thus, it is important for businesses to have a strong game plan to get new customers on board. Finding a repeatable, methodical strategy to draw customers to your business is the goal of customer acquisition. Today, many web-based businesses can run highly targeted marketing and keep tabs on clients as they convert […]

Regardless of whether you’re a small café owner or a sales manager of an international company, truly understanding your customers enables you to make informed, critical decisions about sales, marketing, and your brand. Okay, you think you know your customers, but do you really? Some of the most interesting data your business can produce is […]