Agency life is fun, quirky, spontaneous, and adventurous! The team is always on their toes and looks out for each other. upGrowth is no exception.
When it comes to hiring elite candidates, upGrowth stands first in the race. At upGrowth, we make sure to constantly create a company culture that reflects the organization and the people working in it. Customer success is greatly rooted in our culture, and we are a highly dynamic growth hacking agency that serves nothing but the best.
A monthly ritual that upgrowth ensures to follow is conducting a monthly team meet where we speak on the achievements of an individual and of the group, celebrate wins, build collective consciousness, share personal experiences, keep organismal values intact and make new joiners feel easy as we are 100% virtual (WFH) organization.
Brands that touched the sky through upGrowth:
We don’t just work with our clients; we understand their vision and goals. We act as their extended team and always strive to deliver MORE!
Delicut
upGrowth conducted a bold experiment with Delicut. The January targets for Delicut for the entire month of January were achieved in just first ten days. So we decided to take a pause on the ads and check whether the sales were a huge dip or not.
But the sales remained consistent, ensuring that we were building and working on something consistent and robust. Ads drove the sales that Delicut received, but they were somewhat dependent on ads, which was a great hit. The ROI increased significantly, and Delicut kept getting sales without spending.
We started working with Modanci in October 2022. Modanci is a local ayurvedic and personal care brand in Satara. Modanci is a family-owned business with a background of 25 plus years of experience in ayurvedic, health resort, and helping people with ayurvedic products and medicines, and procedures and processes.
Modanci wanted to productize their solutions and have a good sale. They had the products with them but needed help understanding how to grow. They needed complete guidance on rising from a local brand to an international one.
We created the big scale for Modanci, a growth strategy, and a road map that guided them on how to approach it and what budgets will be required.
Everything was shared with complete research and with the data bag solutions, which helped them vision branding marketing advertising. They were surprised and delighted with the result that upGrowth helped them achieve within a span of time. Here are Modanci’s results.
Fi.Money
Fi.Money is a neo-bank for next-gen bankers who prefer digital banking. When Fi.Money approached upGrowth, and they didn’t appear in any search snippets, but six months after the execution, they appeared in +15,000 search snippets in SERP and were extremely happy with the achievements.
Take a look at upGrowth’s successful growth experiments with Fi.Money.
Flowing with the trends: Growth Experiment
Social media experiments & seasonal branding:
How boring would social media be if we did not hop on the current trends & affairs? upGrowth hops on every opportunity of following trends. Be it blinkit’s famous ‘doodh mangoge’ or money heists campaign, it’s fun to tag along with the trends.
This 26th of January, keeping the patriotic essence in mind, upGrowth dressed up some famous brands in tricolor. Coca-Cola, Kellogg’s, Nescafe, Starbucks, and KFC. And the results were absolutely stunning! Check out the visual treat, our Republic Day post.
Alongside this, we also implement seasonal branding by changing upGrowth’s logo based on events like Jan 26, Christmas, Diwali, etc.
Growth Experiment: Decision Tree
Founders can have many questions (too many!). These questions can pop up at any stage of the business. At the initial, expansion, growth stage, or any point of the business journey. This is why upGrowth launched Decision Making Trees in January 2023.
A decision-making tree will help businesses make complex decisions in digital marketing. The decisions include questions based on various digital marketing concepts and areas like – SEO, Growth Marketing, Content, Social Media, etc.
Through decision trees, we vision helping founders and business owners get answers to business-related questions.
We will be launching more decision making tress this year, if you want us to build any particular decision making tree please let us know.
A Peek Into the Team
Well, you have heard about what upGrowth does – the experiments, the growth, the clients, and so on…But who is the driving force behind these collective efforts? With Growth Drivers of upGrowth, you get to meet the brains behind these successful strategies.
We talk about what a digital marketer’s day looks like and answer questions like – how is their day? how to keep updated in this ever-changing digital world? What will one be required to do if one is willing to get in their shoes?
This activity is experience sharing for people working in particular roles. All the gathered information will be converted into a podcast and uploaded on various channels and platforms like Gaana, Saavn, Spotify, YouTube, etc.
upGrowth plans for Feb 2023
January 2023 was off to a great start, and we have some amazing things coming up in February.
In the month of February, upGrowth is pleased to announce the onboarding of a new fintech client and a client from the home care industry who has received Series C funding.
Also, we are on the path of hitting a home run by hiring as a service, which we’ll experiment with in 2023. Check out our Plans for February 2023 here.
Retreat Planning
Despite the work-from-home, team upGrowth has kept this amazing work culture alive. But to fuel this spirit, upGrowth team plans a retreat every once in a while. We plan team meetings and outings for a day or two. The outings include meeting over lunch, treks, going to a resort, and enjoying the day the most.
Meet Somi – The Adventurous Soul
Digital marketers, without a doubt, are always on a roll! But every once in a while, it is great to take some time off the chaos of Social Media.
Somi Khemani, our Digital Marketing Strategist, shared the best experience of her life when she traveled to Vietnam and felt very proud of herself as this was her first international trip.
Below mentioned are the key highlights of her beautiful trip.
How travel helps you grow, from Somi’s perspective –
It breaks the monotonicity and gives you new experiences.
It makes you grow as a human as you meet different people from all across the world.
It makes you humble and provides the patience to respect others more often.
It makes you understand yourself more.
It makes you braver and smarter to tackle tough times.
She also experienced many unplanned events, which turned out to be one of the first among many new experiences which will surely be cherished for her entire life. She tried various types of food irrespective of her likes and dislikes, had deep, meaningful conversations with the beautiful locals, and made friends for life with wonderful people.
Conclusion
Uniting the team around a common cause binds us together and ensures everyone is working toward the same goal. We, at upGrowth, create a vibrant work culture so that the mission goes beyond just earning revenue. We have individuals onboard with unique skills and personalities centered on a definite goal that defines success.
For Curious Minds
upGrowth defines its culture as a spontaneous and adventurous environment where teamwork and mutual support are paramount, even in a 100% virtual setting. This internal dynamic is critical because a highly collaborative and motivated team is better equipped to understand client visions and act as a true extended partner.
For a growth agency, culture is not just an internal affair, it is the engine that drives client outcomes. upGrowth reinforces this through monthly team meets that focus on celebrating wins, sharing experiences, and maintaining core values. This continuous effort to build collective consciousness and ease the integration of new joiners ensures the team remains agile and aligned. A strong, positive culture directly translates to the innovative and bold experimentation seen with clients like Delicut, as it fosters the psychological safety needed to take calculated risks. This foundation of trust and shared purpose is what enables a remote team to deliver exceptional results. Discover how this unique cultural approach fuels their growth hacking process in the full post.
A 'growth strategy and road map' provides a comprehensive, data-backed blueprint that outlines how a local brand can scale effectively. It moves beyond simple marketing tactics to create a clear vision for branding, advertising, and market positioning, including necessary budget allocations.
For a company like Modanci, which had over 25 years of experience but needed guidance on productizing its solutions, this plan was essential. The key components typically include:
Market Research: Analyzing competitors and identifying target audience segments.
Brand Positioning: Defining the brand’s unique value proposition and messaging.
Channel Strategy: Selecting the most effective marketing and advertising channels.
Budget Forecasting: Projecting the investment required to achieve specific growth milestones.
This strategic foundation is vital because it prevents wasted resources and aligns all efforts toward a single, unified goal of international expansion. A detailed road map provides clarity and confidence, transforming a local business's potential into a scalable, actionable plan. Explore the full details of how such strategies are built to see the impact.
A strategy reliant on paid ads often yields immediate but dependent sales, while a strategy focused on organic momentum builds a sustainable and robust sales engine that functions without constant ad spend. The former is a short-term lever, whereas the latter is a long-term asset.
The case of Delicut perfectly illustrates this distinction. Initially, ads drove a significant portion of their sales, creating a dependency. The bold experiment by upGrowth involved pausing the ads after January's targets were met in just ten days. The key difference was that sales remained consistent, proving the underlying strategy was building a strong brand presence and customer base. This shift from rented traffic to owned momentum is critical. While paid ads are excellent for kickstarting growth, a superior strategy uses them to fuel a system that eventually becomes self-sustaining, leading to a significantly higher ROI. See how this pivot was executed by reading the full story.
The dramatic transformation of Fi.Money’s online presence is a clear testament to the power of a targeted SEO strategy. Achieving over +15,000 search snippets in just six months after having no presence demonstrates a massive increase in visibility, authority, and organic traffic.
This outcome is not just a vanity metric, it represents a strategic success in capturing user attention directly on the Search Engine Results Page (SERP). Appearing in search snippets, often called "Position Zero," means your content directly answers a user's query, positioning your brand as an industry authority. For a neo-bank like Fi.Money, this visibility is crucial for building trust with next-gen bankers. This rapid growth in SERP dominance shows that the strategy was not just about generic keywords but about understanding user intent and creating high-value content that search engines prioritize. Uncover the methods behind this impressive SEO achievement in our complete analysis.
The validation of upGrowth's experiment with Delicut came when sales remained consistent even after the paid ad campaigns were paused. This outcome proved that the strategy had successfully built a robust, self-sustaining sales ecosystem rather than a system entirely dependent on ad spend.
Achieving the entire month's sales target in just the first ten days reveals the powerful initial impact and efficiency of the campaign. This indicates several key successes:
Precise audience targeting that reached high-intent buyers.
Compelling ad creative and messaging that drove immediate conversions.
An effective sales funnel that capitalized on the initial traffic surge.
This result shows that the ads were not just buying traffic, they were building a brand and a customer base with lasting momentum. This short-term acceleration and long-term stability are the hallmarks of a successful growth hacking initiative. Learn more about the specific tactics used to create this dual impact.
For a legacy business like Modanci, upGrowth’s data-driven approach provided an objective and clear path forward, translating 25 years of ayurvedic expertise into a scalable product strategy. This removed the guesswork and provided a concrete road map for growth.
The "data bag solutions" were critical because they offered complete research on branding, marketing, and advertising, which helped the founders envision their local brand on an international scale. Instead of relying on tradition or intuition alone, Modanci was equipped with actionable insights on how to approach new markets and what budgets would be required. This strategic clarity, backed by research, was the catalyst that delighted the founders and enabled them to move confidently from a local service provider to a product-focused e-commerce business. The full case study reveals how data was turned into a tangible growth plan.
A Decision Tree framework helps a founder systematically map out potential choices, their consequences, and the probabilities of different outcomes, providing a structured way to navigate uncertainty. It turns complex "what if" scenarios into a clear visual path for strategic planning at any business stage.
For an early-stage company, the first steps to building one are straightforward:
Identify the Core Decision: Start with the main question you need to answer, for example, "Should we expand into a new market?"
Brainstorm All Possible Actions: List every potential option stemming from that decision.
Map Out Potential Outcomes: For each action, chart the possible positive and negative results.
Assign Probabilities and Values: Estimate the likelihood of each outcome and its potential financial or strategic value.
This exercise forces you to think through the ripple effects of your choices, making it an invaluable tool for growth-stage planning, much like the one upGrowth provides. Learn how to refine this process further in the complete guide.
A company can successfully execute seasonal branding and trend-jacking by creatively aligning its brand with culturally relevant moments in a way that feels authentic and adds value to the conversation. It is about participation, not just promotion.
upGrowth's Republic Day campaign is a great model. They "dressed up" famous brand logos like Coca-Cola and Starbucks in the Indian tricolor, a visually stunning and clever way to celebrate the event. To implement this effectively, follow these steps:
Monitor Trends: Stay aware of current events, memes, and seasonal moments relevant to your audience.
Assess Brand Fit: Only participate in trends that align with your brand's voice and values.
Act Quickly: Timeliness is critical, as trends have a short lifespan.
Focus on Creativity: Add a unique, creative twist rather than just copying others.
This approach of creative participation, like changing a logo for Diwali or Christmas, keeps a brand top-of-mind and shows personality. See more examples of how this is done well in the full article.
The success of upGrowth's trend-based experiments implies that the future of brand marketing is becoming more agile, conversational, and culturally integrated. Static, long-term content plans are no longer sufficient to maintain audience engagement.
This trend suggests a shift towards a more dynamic content strategy. Companies must adjust their planning to incorporate flexibility and real-time responsiveness. This means allocating resources not just for planned campaigns but also for spontaneous creative execution. The implication is that brands must act more like media creators, constantly listening to and participating in cultural conversations. Your long-term strategy should now include a framework for planned spontaneity, enabling your team to quickly capitalize on relevant moments. Explore how to build this agility into your marketing operations in the full post.
A common strategic error that leads to paid ad dependency is focusing solely on short-term conversions without investing in brand building and organic channels. This treats advertising as a tap for revenue rather than a catalyst for sustainable growth.
The solution, demonstrated with Delicut, is to build a robust system where ads are just one component. A growth agency accomplishes this by:
Optimizing for Organic Channels: Investing in SEO, content marketing, and social media to build a durable online presence.
Building a Brand: Creating a strong brand identity and voice that resonates with customers, fostering loyalty beyond transactional relationships.
Improving Customer Retention: Implementing strategies to encourage repeat purchases and word-of-mouth referrals.
By using ads to acquire customers who are then nurtured through these organic systems, you create a flywheel effect. Sales for Delicut remained consistent after pausing ads because the foundation was strong. Learn more about breaking the ad dependency cycle.
The key challenge for expert-led local businesses is translating their specialized service or knowledge into standardized, marketable products that can reach a broader audience. They often lack the strategic framework for branding, marketing, and distribution at scale.
A strategic partner like upGrowth overcomes this by providing a comprehensive roadmap. For Modanci, with its 25 plus years of ayurvedic experience, the solution was not just about creating products but building a brand around them. The framework provided by upGrowth addressed this by:
Defining the Product-Market Fit: Researching how to position ayurvedic solutions for an online, international audience.
Creating a Branding and Marketing Strategy: Building a brand story and a go-to-market plan.
Providing a Financial Roadmap: Outlining the budget and resources needed for a successful launch and growth.
This holistic guidance bridges the gap between expertise and commercial success, giving businesses like Modanci the vision and tools to expand beyond their local roots.
Acting as an 'extended team' means a growth agency integrates deeply with a client's organization, moving beyond a simple vendor relationship to truly understand and share their vision and goals. This collaborative approach fosters proactive problem-solving and alignment on strategic objectives.
This model directly contributes to ambitious results by creating a seamless flow of information and ideas. For a client like Fi.Money, this meant upGrowth was not just executing tasks but actively contributing to the strategy that led to appearing in +15,000 search snippets. This deep partnership ensures that the agency’s growth experiments are perfectly aligned with the client’s business objectives, leading to more impactful outcomes. It is this shared ownership of success that allows an agency to deliver more than just services, but tangible, transformative growth. Discover the benefits of this integrated approach in the full article.
Manjusha Karkera is an enthusiastic content marketer who has created numerous engaging and compelling writing pieces for various clients and companies over the years. She enjoys writing pithy content and copy on various sectors like fashion, beauty and wellness, sports, fitness, education, etc. Prior to Team upGrowth, she worked as a Marketing Communications Specialist. Her overall experience includes all forms of content writing and copywriting.
Growth Strategy and Planning
