This is an in-depth guide on using Target Return on Ad Spend (ROAS) in Google Ads. It explains the concept of ROAS, compares it with Target Cost Per Acquisition (CPA), and outlines the steps to configure Target ROAS bidding. The article also discusses when to use Target ROAS, what target ROAS to aim for, and concludes with best practices for optimizing campaigns using this strategy.
In This Article
Share On:
What is ROAS?
Return on Ad Spend, often known as ROAS, is a critical indicator in digital advertising that assesses the success of your advertising campaigns by figuring out the amount of money made for every dollar spent on advertising. Frequently, a ratio or percentage is used to express it.
Google Ads Target ROAS is an essential tool for advertisers in internet advertising. Using this tactic, they can set a particular goal, ROAS, as their campaign’s explicit objective. The intended return on investment (ROI) for their ad spend is indicated by this aim, which serves as a beacon of guidance.
Configuring the Target ROAS bid strategy in Google Ads is simple. The target ROAS that advertisers are after must be included in the campaign parameters. They enter that as their target, say if they want a 500% return on their advertising investment. After that, automation might reign supreme.
During the planning process, advertisers may find the Target ROAS calculator to be a helpful tool. Using their budget and anticipated revenue, they can assess the possible outcome of their efforts. This tool allows advertisers to adjust their objectives and ensure they are reasonable.
Target ROAS has a significant impact on the whole picture of digital marketing. The predicted return on advertising investment is quite evident from this indicator. In essence, for every dollar spent on advertising, the marketer aims to produce a certain multiple of that sum in revenue.
Who Should Use It?
Target ROAS is particularly beneficial for businesses and advertisers with clear revenue objectives and a focus on maximizing profitability from their advertising efforts. E-commerce businesses, for example, can utilize Target ROAS to ensure they are generating sufficient revenue to justify their ad spend. Additionally, industries with high-value products or services, such as luxury goods or B2B software, can leverage Target ROAS to optimize their advertising investments effectively.
Businesses operating in competitive markets where ROI is paramount can also benefit from Target ROAS. By aligning advertising goals with revenue targets, advertisers can ensure their campaigns remain profitable even in highly competitive landscapes.
Successful examples of businesses leveraging Target ROAS include online retailers, SaaS companies, and service providers. By implementing Target ROAS, these businesses have been able to fine-tune their advertising strategies, increase revenue, and improve overall profitability.
How to set your tROAS
A series of actions are required to design the bidding strategy in Google Ads to meet your advertising objectives when setting up Target ROAS (Return on Ad Spend). The following is a comprehensive guide:
Knowing Target ROAS: Before you start, know precisely what Target ROAS refers to. It’s a bidding technique that seeks to generate a particular return on advertising investment.
Accessing Google Ads: Log in to your Google Ads account (formerly known as AdWords), where you manage your advertising campaigns, to access Google Ads.
Choosing an Ad Group or Campaign: Where to apply Target ROAS: at the campaign or ad group levels. The decision is based on the aims and structure of your campaign.
Choosing Your Ad Group or Campaign: Select the campaign or ad group where you wish to use Target ROAS by clicking on it.
Target ROAS Bidding Enablement: Access the campaign or ad group’s bidding settings using the navigational menu. Consider your possibilities for a bidding strategy.
Selecting the Target ROAS: Choose “Target ROAS” as your preferred bidding strategy from the list of alternatives.
Setting Your Target ROAS: Specify your desired return on advertising spend as a percentage when setting your target ROAS. For instance, enter “400%” as your target to achieve a 400% ROAS.
Confirming Your Choice: Check your settings to ensure that you’ve chosen the right campaign or ad group and that your goal ROAS has been set correctly.
Making Settings Saved: Save your adjustments to enable the Target ROAS bidding strategy for the chosen campaign or ad group.
Monitoring Performance: After installing Target ROAS, monitor how your campaigns are doing regularly. Although Google’s algorithms will automatically change bids to achieve your ROAS objective, it’s still essential to analyze data and make any adjustments.
Using the Target ROAS Calculator: Using your budget and revenue forecasts, you can use the Target ROAS calculator to calculate the anticipated return on ad expenditure. You can set more achievable performance goals as a result.
Understanding the Meaning of Target ROAS: Remember that Target ROAS indicates your desire to obtain a particular return on ad spend. It gauges the success of advertising.
Calculate Target ROAS
–
How to Use Target ROAS Calculator?
The route to the targeted ROAS
Several deliberate actions within the Google Ads platform are required to reach the target ROAS. Let’s describe these steps:
Recognising Target ROAS: Target ROAS, which stands for Return on Ad Spend, should first be understood. It’s a metric that assesses the ratio of advertising revenue to advertising expenditure.
Differentiating Target CPA from Target ROAS: Before going into Target ROAS, consider whether this statistic is more in line with your advertising goals than Target CPA. Target ROAS seeks a particular return on investment, whereas Target CPA concentrates on client acquisition at a specific cost.
How to use Google Ads: Enter your account information to manage your advertising campaigns in Google Ads (formerly AdWords).
Choosing Campaigns or Ad Groups: Decide which campaign or ad group you wish to use for the Target ROAS bidding strategy. Your account structure allows you to do this at many levels.
Enabling Target ROAS Bidding: Navigate to the bidding settings inside the campaign or ad group you’ve chosen to use for target ROAS bidding. To activate Target ROAS bidding, look for the option. You can now set your desired return on ad spend goals here
Putting the Target ROAS Bid Strategy in place: Decide on a campaign or ad group, then apply the Target ROAS bidding technique. By taking this action, you tell Google’s algorithms to adjust your bids to your ROAS objective.
Monitoring and improvement: Keep a close eye on the effectiveness of your campaigns. To maximize your chance of achieving your Target ROAS, Google Ads will dynamically change your bids in real time. However, it’s crucial to continually review your statistics and adjust as necessary to achieve your objectives.
Using the Target ROAS Calculator: You may use the Target ROAS calculator to calculate an expected ROAS based on your projected budget and revenue. This ensures that your goals are attainable.
Understanding the Meaning of Target ROAS: Remember that Target ROAS refers to your goal of achieving a particular return on ad expenditure. It is a gauge of the efficiency and effectiveness of advertising.
When to use the Target ROAS bidding strategy
Your advertising objectives and the type of your organization will determine when to employ the Target ROAS bidding strategy in Google Ads.
Target CPA vs. Target ROAS: It’s critical to comprehend the distinctions between these two bidding philosophies. Target ROAS seeks to maximize revenue in relation to ad expenditure, while Target CPA concentrates on reaching a specified cost per acquisition.
Setting Your Advertising Goals: Your individual goals will determine whether or not you employ Target ROAS. Consider whether increasing revenue efficiency or decreasing acquisition expenses is your main objective.
E-commerce and retail: Target ROAS is frequently an excellent option for these businesses. Target ROAS is an effective strategy if you aim to maximize income from your advertising budget while paying less attention to cost per acquisition.
High-Value Products/Services: Target ROAS might be beneficial if your company sells high-value goods or services. It enables you to adjust your bids to maximize the money you make from each advertising dollar.
Variable Product Margins: Target ROAS can be helpful if you sell goods or services with different profit margins. You can define separate ROAS goals for specific items or categories to maximize your overall return.
Testing and campaign optimisation: Target ROAS is also appropriate for advertisers who wish to test alternative ROAS objectives and tailor their ads to different goods or target markets. It allows both goal-setting and goal-adjustment flexibility.
How to Set Target ROAS: Log into your Google Ads account, choose the campaign or ad group to which you wish to apply the Target ROAS bidding strategy, and enter your desired ROAS goal as a percentage, such as 300% or 400%.
Use of the Target ROAS Calculator: Use the Target ROAS Calculator to determine the anticipated return on ad spend for your campaigns. This will help you establish goals that are both attainable and realistic.
What should I set my target ROAS to?
Choosing the right Target ROAS (Return on Ad Spend) goal for your Google Ads campaigns requires considering several criteria. How to set your target ROAS is explained here:
Knowing Your Business Objectives: This is the first step in achieving your goals. Are you more concerned with controlling costs and gaining clients at a specific price than maximizing revenue?
Take Profit Margins into Account: Consider the profit margins of your goods and services. A more aggressive ROAS target may be possible for products with higher profit margins, whilst a more cautious strategy may be necessary for products with lower margins.
Review history Campaign Data: Examine your history campaign data to determine the ROAS you have previously attained. Future ROAS objectives can be made using this as a starting point.
Assess Competitive Landscape: Analyze the competitive landscape by considering the market and rivals. A more aggressive ROAS may be necessary to preserve a competitive edge in markets with high levels of competition.
Consider Seasonality: If your company is subject to seasonality, you should modify your goal ROAS in light of anticipated variations in demand and competition throughout the year.
Use a Target ROAS Calculator to Estimate Return on Ad Spend: Using your budget and revenue predictions, use a Target ROAS calculator to get the expected return on ad spend. You can set more feasible and realistic goals as a result.
Experiment and Optimize: Choose a realistic initial target ROAS at the outset, and be ready to modify it as you gain additional information. Try out several ROAS objectives and assess how they affect the effectiveness of your marketing effort.
Balance Goals for the Short and Long Term: Bear in mind that while a more excellent ROAS target may result in more immediate revenue, it may also limit your prospective reach. Although it would enable more advertising reach, a lower ROAS goal might also produce a lower quick return.
Align with Your Bidding Strategy: Ensure that your chosen bidding technique, whether Target ROAS or Target CPA, aligns with your ROAS goal. Various bidding techniques give distinct metrics different priorities.
Consult with Experts: If you need help setting your target ROAS, seek advice from digital marketing professionals or agencies. Depending on your particular sector and objectives, they can offer insightful advice.
Conclusion
Target ROAS bidding strategy implementation in Google Ads is not a “set it and forget it” process. It calls for constant observation, flexibility, and a dedication to evidence-based judgment. Use the strength of Target ROAS to optimize your advertising campaigns successfully and increase ROI by remaining knowledgeable and adaptable.
FAQs
1. What is Target ROAS in Google Ads?
With the help of the Target ROAS (Return on Ad Spend) bidding technique, advertisers using Google Ads may specify precise, money-focused objectives for their marketing campaigns. Using Target ROAS, advertisers can specify a desired return on advertising expenditure as a percentage, such as 300% or 400%. For every penny spent on advertising, this percentage shows the amount of money they hope to make.
In Google Ads, the Target ROAS is broken down as follows:
Target CPA vs. Target ROAS
Setting Target ROAS
Data-Driven Strategy
Flexible and Goal-Oriented
Monitoring and Optimization
Utilizing the Target ROAS Calculator
2. When should I consider using Target ROAS in my Google Ads campaigns?
In specific situations and depending on your advertising objectives, consider employing the Target ROAS (Return on Ad Spend) bidding approach in Google Ads campaigns. Consider using it during the following situations:
Revenue Maximization
E-commerce and Retail
Varied Product Profitability
Competitive Markets
High-Value Products/Services
Flexibility and Experimentation
Use of Target ROAS Calculator
Balanced Approach
3. How does Target ROAS work, and what factors influence its effectiveness?
A complex bidding technique in Google Ads called Target ROAS (Return on Ad Spend) is used to optimize campaigns for optimum income. It operates by enabling advertisers to specify precise revenue-focused goals, which are subsequently met via automated bidding algorithms to modify bids in real time. The operation of Target ROAS and the variables affecting its efficacy are as follows:
How Target ROAS Works:
Setting Goals
Bid Optimization
Real-Time Adjustments
Performance Monitoring
Factors Influencing Target ROAS Effectiveness:
Goal Setting
Data Quality
Budget Allocation
Competitive Landscape
Seasonality
Bidding Strategy
Ad Quality and Relevance
Ad Testing
4. What are the benefits of implementing Target ROAS in my advertising strategy?
Including the Target ROAS (Return on Ad Spend) bidding technique in your marketing plan has several advantages. Let’s examine these benefits:
Optimized for Revenue
Flexibility
Efficiency
Data-Driven Optimization
Improved ROI
Advanced Tracking
Seasonality Management
Competitive Advantage
Adaptability
Real-Time Adjustments
Goal Tracking
Use of Target ROAS Calculator
5. Are there specific industries or businesses that benefit most from using Target ROAS?
The Target ROAS (Return on Ad Spend) bidding method is more advantageous for specific sectors and types of organizations when used in Google Ads campaigns. Here are a few instances:
E-commerce and Retail
Online Marketplaces
Travel and Tourism
Hospitality and Restaurants
Luxury Brands
Subscription Services
Event Promotion
Auto Dealerships
Financial Services
Education and Online Courses
Real Estate
Healthcare Services
Target ROAS is a proper bidding method to maximize return on ad spend while attaining particular revenue goals because the primary focus in these industries and businesses is frequently on revenue generation.
6. How can I set up and configure Target ROAS in my Google Ads account?
Setting up and configuring Target ROAS (Return on Ad Spend) in your Google Ads account involves a series of steps. Here’s a detailed guide using the provided keywords:
Access Your Google Ads Account
Choose the Appropriate Campaign or Ad Group
Select the Campaign or Ad Group
Navigate to Bidding Settings
Enable Target ROAS
Select “Target ROAS” as the Bidding Strategy
Set Your Target ROAS Goal
Review and Confirm
Save Your Settings
Monitor and Adjust
Use the Target ROAS Calculator
7. What are some best practices for optimizing campaigns using Target ROAS?
The Target ROAS (Return on Ad Spend) bidding strategy in Google Ads necessitates the use of both best practices and data-driven decision-making to optimize campaigns. To assist you get better results, consider the following essential best practices:
Set Realistic ROAS Goals
Implement Accurate Conversion Tracking
Segment Campaigns Effectively
Regularly Review and Adjust Targets
Monitor Performance Metrics
Leverage Negative Keywords
Quality Ad Creatives and Landing Pages
Ad Extensions
Regular A/B Testing
Ad Schedule Adjustments
Competitive Analysis
Use Ad Formats Strategically
Review Search Terms Report
Budget Allocation
Utilize Google’s Recommendations
Stay Informed
8. How can you effectively integrate Target ROAS into your Google Ads strategy to enhance pay-per-click advertising performance?
Optimizing your Google Ads strategy, especially when deciding when and how to implement Target ROAS, is akin to running a marathon in the fast-paced world of pay-per-click advertising on the World Wide Web. In this scenario, every aspect of your campaign, from customer acquisition cost to lead generation, must be precisely calibrated. Using technology like HTTP cookies, Google Ads can perform contextual advertising that targets potential leads more accurately, thus reducing overall costs and boosting sales. Measuring the performance across both online and offline metrics is crucial. Like adjusting pieces on a chessboard in battle, managing your Google Ads is about strategic placement and timing. Incorporating Target ROAS into your portfolio (finance) requires a clear understanding of its impact on your broader advertising efforts, ensuring that every dollar spent in the auction of ads maximizes returns. In this complex phylogenetic tree of digital marketing strategies, tools like Salesforce can help trace customer pathways, from the first blog visit or ebook download to the final sale, ensuring a comprehensive view of your advertising efforts.
Watch: How to Optimize Google Ads with Target ROAS
For Curious Minds
Target ROAS directly connects ad spend to revenue generated, making it a true measure of profitability rather than just engagement. This focus on financial return allows you to prove the value of your marketing efforts in the most direct way possible. While metrics like clicks and impressions indicate reach, Return on Ad Spend (ROAS) answers the ultimate question: is our advertising making us money? For e-commerce businesses, this is vital for scalable growth and efficient budget allocation. A successful strategy ensures that for every dollar spent, a planned multiple, such as a 400% ROAS, is returned in revenue. This is achieved by:
Prioritizing bids for users more likely to make high-value purchases.
Automatically adjusting bids in real-time based on a user's conversion probability.
Focusing budget on the most profitable products or services.
This shift from activity metrics to financial outcomes makes marketing less of a cost center and more of a predictable profit driver. Discover how to reframe your campaign goals around profitability in the full article.
Return on Ad Spend (ROAS) is the most direct measure of an advertising campaign's financial success for e-commerce. It moves beyond intermediate metrics like click-through rate to provide a clear view of how much revenue is earned for every dollar spent on ads. This clarity is essential for making informed decisions about budget and strategy. For instance, a campaign with a low cost-per-click but zero sales is a failure, a fact that ROAS immediately exposes. For online retailers, aligning to a ROAS target ensures that marketing efforts are always tied to the bottom line, helping you scale profitably. It helps you understand which campaigns, ad groups, or even specific products are your most efficient revenue generators. By focusing on this key indicator, you can more effectively allocate your budget and justify marketing investments to stakeholders. The full guide explores how to embed ROAS at the core of your digital strategy.
The choice between Target ROAS and Target CPA hinges on whether all conversions hold equal value for your business. For a B2B software company, Target CPA is effective for generating a high volume of leads at a predictable cost, but it treats a demo request from a startup and an enterprise C-level executive the same. In contrast, Target ROAS is superior when you can assign different revenue values to conversions, optimizing for long-term profitability over initial lead volume. Key factors to consider when choosing are:
Conversion Value Variation: If different service tiers or customer types generate vastly different revenue, Target ROAS is the better choice.
Sales Cycle: For long sales cycles, you need a robust CRM integration to pass revenue data back to Google Ads for ROAS to work.
Business Goal: If the primary goal is pipeline creation, Target CPA may be sufficient. If it is revenue growth, Target ROAS is the strategic imperative.
Many SaaS companies start with CPA and evolve to ROAS as their data attribution matures. Learn more about selecting the right automated bidding strategy for your specific business model.
Successful online retailers demonstrate the power of Target ROAS through consistently achieving higher revenue from the same or even reduced ad spend. This strategy allows them to move beyond vanity metrics and focus on what truly matters: the profitability of each advertising dollar. In competitive markets, where click costs are high, a ROAS-focused approach is a key differentiator. For example, a retailer can set a target of 500%, meaning for every $1 spent on ads, they aim to generate $5 in revenue. Key outcomes include:
Improved Profit Margins: By prioritizing bids on users likely to convert at a higher value, overall campaign profitability increases.
Efficient Budget Allocation: Google's algorithm automatically shifts spending towards the best-performing products and campaigns.
Sustainable Scaling: Businesses can confidently increase their ad budgets knowing that their spend is tied to a profitable return.
This focus on efficiency allows online retailers to protect their margins and grow sustainably, even when competitors are bidding aggressively. The complete article provides more examples of how this strategy drives market success.
Businesses with high-value products find Target ROAS especially effective because it directly aligns their significant ad spend with substantial revenue outcomes. Unlike strategies focused on conversion volume, Target ROAS prioritizes the quality and potential value of each conversion, which is critical when a single sale can be worth thousands. For a luxury goods brand, it is more important to find one customer willing to spend $5,000 than 100 customers who only browse. The strategy works by using machine learning to identify signals that indicate a user has high purchase intent and a high potential order value. Evidence of its success is seen in improved profit margins and a more predictable return on marketing investment. For these businesses, Target ROAS ensures their advertising budget is not wasted on low-value clicks but is instead concentrated on attracting the most lucrative customers, thereby maximizing overall profitability. Explore the full content to see how to apply this to high-ticket items.
Configuring Target ROAS requires a clear goal and sufficient data for Google's algorithm to make informed bidding decisions. Setting a 400% return goal means you are telling the system to aim for $4 in revenue for every $1 of ad spend. To set this up effectively for your e-commerce store, you need to have conversion tracking with transaction-specific values enabled. The essential steps are:
Navigate to the desired campaign's settings in your Google Ads account.
Under the 'Bidding' section, select 'Change bid strategy'.
Choose 'Target ROAS' from the list of automated strategies.
Enter your desired return as a percentage, for example, '400%'.
Save your changes.
For the algorithm to work best, your campaign should have a healthy amount of historical conversion data, ideally at least 15-30 conversions in the last 30 days. Without this data, the system struggles to predict which clicks will lead to valuable sales. The full guide offers more detail on preparing your account for a successful launch.
A Target ROAS calculator is a powerful planning tool that helps a marketing manager set achievable goals by modeling financial outcomes before launching a campaign. It transforms the process from guesswork to a data-informed forecast, ensuring targets are both ambitious and realistic. By using this tool, you can determine a viable ROAS target based on your profit margins and business objectives. To use a calculator effectively, you will need a few key inputs:
Total Advertising Budget: The total amount you plan to spend over a specific period.
Expected Average Conversion Value: The average revenue you generate from a single sale.
Target ROAS Percentage: The return you need to achieve to be profitable (e.g., 500%).
The calculator uses these inputs to project total revenue and profit, allowing you to adjust your budget or target ROAS to find the optimal balance for your e-commerce business. This proactive approach prevents you from setting unrealistic goals that can harm campaign performance. Dive deeper into strategic campaign planning by reading our full analysis.
As Google's algorithms advance, the role of Target ROAS will shift from a simple bidding instruction to a more central component of a fully automated marketing ecosystem. We can expect it to integrate more deeply with other signals like inventory levels, profit margins, and customer lifetime value, making bidding decisions even more intelligent. Advertisers must transition from manual optimizers to strategic directors of this automation. To prepare, you should focus on:
Improving Data Quality: Ensure your conversion tracking is flawless and you are passing back precise revenue data. The algorithm is only as good as the data it receives.
Focusing on Strategic Inputs: Your job will be to provide the machine with the right goals (e.g., a 400% ROAS target) and high-quality creative assets, not to micromanage bids.
Adopting a Holistic View: Understand how Google Ads performance impacts overall business profitability, not just campaign metrics.
By embracing this strategic oversight role, you can stay ahead of the curve. The full article discusses how to build a future-proof advertising strategy.
The most common mistake is setting an initial Target ROAS that is too high and not based on historical performance data. When you set an overly ambitious target, like 800% on a campaign that has historically achieved only 300%, you severely restrict the Google Ads algorithm. It will only bid on a very small number of auctions it feels can meet that high bar, causing impression volume and spend to plummet. To avoid this, start with a realistic target based on your campaign's recent performance. The formula is (Total Conversion Value / Total Ad Cost) x 100%. Calculate your actual ROAS from the last 30 days and set your initial target slightly above that. This gives the algorithm enough flexibility to bid effectively and gather data. You can then incrementally increase the target by 10-20% every few weeks as performance stabilizes, guiding the campaign toward greater profitability without stifling it. This methodical approach is key for long-term success with SaaS companies and retailers alike. Read on to learn more about optimizing your bidding strategy over time.
When a Target ROAS campaign underspends, the most likely cause is that the ROAS target you have set is too high for the algorithm to achieve within the available auctions. The system is essentially being too selective, passing on potential impressions because it predicts they cannot meet your stringent profitability goal, for example a 500% return. This effectively limits your campaign's reach and ability to learn. To correct this without abandoning your profitability goals, you should take a gradual approach:
Lower the Target Incrementally: Reduce your Target ROAS by 10-15% and monitor the campaign for a week. This gives the algorithm more freedom to enter auctions and increase spend.
Review Conversion Data: Ensure your conversion tracking is accurate. If revenue is underreported, the algorithm will have an inaccurate picture of performance.
Expand Your Audience (Carefully): Consider broadening your targeting slightly to provide the algorithm with more data and potential auctions.
By systematically lowering the target for your Google Ads campaign, you can find the sweet spot where you maximize volume while still hitting a profitable return. Explore the full content for more troubleshooting tips.
Service-based industries like legal, financial, and even high-end consulting services see significant gains from Target ROAS by assigning dynamic values to different types of leads. Instead of treating every form submission as equal, they can assign a higher value to a lead requesting a 'corporate consultation' versus one downloading a whitepaper. This allows the Google Ads algorithm to optimize for high-value clients rather than just a high volume of leads. For example, a law firm can assign a potential case value to different types of inquiries. Success is demonstrated through:
A higher ratio of qualified leads to total leads.
Increased revenue per client acquired through advertising.
A more predictable return on marketing investment, justifying higher ad spends for valuable keywords.
This strategy connects ad spend directly to business value by focusing on the leads most likely to become profitable clients. The complete analysis explains how to implement value-based bidding for service businesses.
Applying Target ROAS at the campaign level offers the algorithm the most flexibility and data to optimize performance, making it the recommended approach for most advertisers. When set at the campaign level, Google Ads can allocate your budget and adjust bids across all ad groups to achieve an average ROAS goal. This allows the system to balance high-performing and lower-performing ad groups to hit the overall target. Setting a Target ROAS at the ad group level provides more granular control but can be restrictive. This is best used when different ad groups have fundamentally different profitability goals, such as for products with vastly different margins. For an online retailer, campaign-level bidding allows Google to push more budget toward a popular product line during a sales spike to maximize overall revenue. In contrast, ad group-level targets might limit this dynamic allocation, potentially leaving revenue on the table. Understanding this structural choice is key to unlocking the full potential of automated bidding.
Manjusha Karkera is an enthusiastic content marketer who has created numerous engaging and compelling writing pieces for various clients and companies over the years. She enjoys writing pithy content and copy on various sectors like fashion, beauty and wellness, sports, fitness, education, etc. Prior to Team upGrowth, she worked as a Marketing Communications Specialist. Her overall experience includes all forms of content writing and copywriting.
Growth Strategy and Planning
