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Amol Ghemud Published: August 14, 2018
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With all the buzz in the SEO world today about content and social signs, it is very difficult to ignore even smallest detail while building foundation of SEO: KEYWORD RESEARCH. Keywords are like a compass for your SEO campaigns: they tell you where to go and whether or not you’re making progress.
What is Keyword Research?
Keyword Research is the first and foremost step to follow before beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or indirectly) is related to your products or services. In order to optimize keywords effectively, there is a need to do advanced keyword analysis with keywords in TOFU, MOFU, BOFU to determine the keywords needed to generate the largest amount of targeted traffic possible. It is important to investigate the untapped keywords(questions) that can be utilized to tap in on overlooked areas.
Tactics and Methods
Below are the tactics and methods to build a keyword research framework that can be easily implemented to achieve and vastly improve traffic from Google : Let’s take an example to understand the process of keyword research in detail :
Example:
Product – A joint relief product Category – Joint Health
Relevance is a very important factor to consider when picking the correct keywords for SEO. Why? Since the more specific you are, the better.
Want to increase your SEO ranking with detailed keyword research?
Each search is an individual’s’ needs & interests. Find out how your business would benefit you to find search terms that are related to your business domain and customize content on your website to serve the actual needs of your customers. You may not rank for the actual keyword but you will get ranking for related keywords. Build long-tail keywords(2,3,4 words) content around phrases(1, 2 words). Identify words people are searching for.สล็อต pgสล็อต PG
Short tail Keyword – Knee pain
Long-tail keyword –
knee pain when walking
knee pain when bending
pain in the back of the knee
knee joint pain
pain behind the knee
knee pain and swelling
inner knee pain
How to reduce knee pain
relieve knee pain
get rid of knee pain
heal knee pain
get relief from knee pain
cure knee pain
What is knee pain
what causes knee pain
causes pain behind the knee
what causes pain in the back of the knee
the reason for knee pain
Extract more searches from related and suggested keywords Follow the first two steps for newly found related keyword searches. Keep doing this until you reach non-related keywords. Use below keywords tools:
1) AdWords keywords planner
Login to your Google Adwords account. Click on “Tools” from the toolbar and choose “Keyword Planner”
You will see three different tools within the Google Keyword Planner (under “Where would you like to start? Search for New keywords using a phrase, website or category. This is the main highlight of the tool that’s ideal for finding new keywords. Keep in mind that the keywords you get from this tool are usually very closely based on the seed keywords you put into it. When you choose the “Search for new keywords using a phrase, website or category“ tool, a menu appears with a list of options:สล็อตjoker123
2) Keywordtool.io
The best alternative to Google Keyword Planner is Keywordtool.io – it helps you find the keywords that people are typing into Google Search.
Explore for related keywords on Buzzsumo : Find best performing content around keywords.
Industry News/Update – Subscribe to google alerts and third party tools like talkwalker alerts to stay updated on industry news for research.
Talkwalker Alerts
Google alerts
Subscribe to competition newsletter
Celebrex
Meloxicam
Mobic
Voltaren
Social mentions – Social media is where users spend most of their time after search engine. Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information.
Hashtag research -Track hashtags, brand mention, competition, blogs, news, user generated content etc to stay updated over topic. Search by a particular hashtag on social media platforms like facebook, twitter, instagram etc.
Use different social mention platforms like –
Facebook knowledge graph : Take advantage of facebook knowledge graph to know updated content going viral
People also ask
Keywords development around search queries
Focus on what people are searching for. The search engine’s job is to match user search queries with the most appropriate content.ทดลองเล่นสล็อต
Find out what questions and queries users searching for in Google and YouTube. Example from Ask the Public : Rheumatoid Arthritisทดลองสล็อต PG
2) Semantically suggested searches
Keywords suggestion by google based on most search queries around typed queryราคาบอลพรุ่งนี้
Semantically related search queries : Related search queries by google for tyed search queryสล็อตเว็บตรง
More from semantically suggested and related search queries
Keyword from Suggested searches – “rheumatoid arthritis diet”
3) Quora
Answer actual real-life questions raised by real people.ดูหนังออนไลน์ 4k
4) Regency of Page Creation
“Query Deserves Freshness”. This piece of the overall search algorithm prioritizes content for queries that are best answered with frequently updated content. There’s obviously more to keyword research than this. So start using all the methods listed above and research on other methods keyword search can be done. Share some of your favorite tips and tricks that you didn’t see mentioned in this article. Start choosing better keywords!
Keyword research provides the essential direction for your entire SEO strategy, guiding content creation and performance measurement. Neglecting this step is like sailing without a map, as it ensures your efforts are aligned with what your audience is actively searching for, preventing wasted resources on topics with no demand.
Think of keywords as direct signals of user intent and need. By identifying the exact phrases your potential customers use, you can tailor every piece of content to answer their questions. This foundational work influences your entire campaign by:
Informing Content Strategy: Keywords reveal the topics, questions, and problems that matter to your audience, allowing you to create relevant blog posts, product pages, and guides.
Guiding On-Page SEO: Selected keywords determine your page titles, headers, and meta descriptions, signaling relevance to search engines like Google.
Setting Benchmarks: Tracking your rank for target keywords is a primary KPI for measuring SEO success. Without initial research, you have no baseline to evaluate progress.
Understanding this process is the first step toward building a campaign that doesn't just attract visitors, but attracts the right ones.
Mapping keywords to the marketing funnel transforms a simple word list into a strategic asset for guiding customers from awareness to purchase. This advanced analysis involves categorizing terms based on user intent, ensuring you create content that meets customers exactly where they are in their buying journey.
Instead of treating all keywords equally, you segment them to align with different stages. For instance, a user searching a Top-of-Funnel (TOFU) term like “what causes knee pain” needs information, not a sales pitch. A Bottom-of-Funnel (BOFU) search like “buy Celebrex online” signals purchase intent. By using tools like Google Keyword Planner to identify these variations, you can create a more effective content ecosystem. This targeted approach ensures relevance and improves conversion rates by serving the right message at the right time. Exploring this segmentation is key to unlocking higher-quality traffic.
While Google's Keyword Planner is an excellent starting point, a tool like Keywordtool.io often provides a broader range of long-tail variations and questions. The primary difference lies in their data sources and presentation; Keyword Planner is rooted in advertising data, whereas alternatives scrape Google's autocomplete suggestions to reveal what people are actually typing.
When deciding which tool to prioritize, consider your primary objective. Google Keyword Planner is ideal for finding commercially valuable keywords, providing search volume ranges and advertiser competition data. However, Keywordtool.io excels at uncovering content ideas and natural language queries that people use in everyday searches. A balanced strategy often involves using both: start with Keyword Planner for foundational terms related to your product, then use Keywordtool.io to expand that list with hundreds of long-tail phrases and questions. This dual approach ensures you capture both commercial and informational intent.
The joint relief example perfectly illustrates how to capture high-intent traffic by moving from broad awareness to specific problems. A user searching for the short-tail keyword “knee pain” has vague intent, but someone searching “knee pain when bending” has a precise issue you can solve, making them a much more qualified lead.
This strategy works because long-tail keywords, which are often phrases of three or more words, face less competition and align more closely with user problems. By creating content that specifically addresses phrases like “what causes pain in the back of the knee” or “how to relieve knee pain,” a business can:
Attract Qualified Traffic: You connect with users actively seeking a solution rather than those conducting general research.
Build Topical Authority: Answering a wide range of related questions positions your brand as an expert in the joint health category.
Improve Conversion Rates: Content that directly solves a visitor's specific problem is more likely to lead to a purchase of a product like Voltaren.
This granular approach is fundamental to outranking competitors who only focus on high-volume head terms.
Platforms like Buzzsumo and Social Mention offer insights into what content is resonating with audiences right now, revealing keywords within the context of popular topics and social conversations. This approach goes beyond raw search data to show you the language and questions that are actively driving engagement and shares, often before they appear as high-volume terms.
While a tool like Google's Keyword Planner shows what people search for, these other platforms show what people are talking about and sharing. For example, you can use Buzzsumo to find the most-shared articles about “joint health,” analyzing their titles and content for recurring phrases and questions you can target. Similarly, Social Mention can reveal how people discuss competitors like Mobic on social media, uncovering slang, pain points, and user-generated terminology. This method helps you find untapped keywords and create content that is already proven to be compelling to your target audience.
The most common mistake is assuming high search volume equals high value, which often leads to competing for generic, low-converting traffic. A long-tail strategy solves this by focusing on less competitive, highly specific phrases that signal stronger user intent, ultimately attracting visitors who are closer to making a purchase.
Focusing only on a short-tail keyword like “joint relief” pits you against major brands for an audience with unclear needs. A user searching for a long-tail phrase of two, three, or four words, such as “best joint relief for runners,” has a well-defined problem and is actively seeking a solution. Shifting your focus offers a clear path to better results:
It bypasses heavy competition, allowing smaller sites to gain traction and rank faster.
It directly addresses specific pain points, which builds trust and authority with your audience.
It drives higher conversion rates because the traffic you attract is inherently more qualified.
By using a tool like Keywordtool.io to discover these longer phrases, you can build a content moat that your competition has likely overlooked.
To stay ahead in a dynamic industry, you need a proactive system for monitoring trends and conversations, which can reveal emerging keywords before they become mainstream. This process involves setting up automated alerts and actively analyzing competitor communications to spot new language and topics that signal shifts in customer needs.
Here is a simple, repeatable framework:
Step 1: Set Up Monitoring Tools. Create alerts in Google Alerts and Talkwalker Alerts for your primary keywords, brand name, and competitors' names (e.g., Celebrex).
Step 2: Subscribe to Competitors. Sign up for the newsletters of your top three to five competitors to analyze the language and topics they are promoting.
Step 3: Conduct Weekly Reviews. Dedicate time each week to review the alerts and newsletters, looking for new product features, industry news, or customer pain points being discussed.
Step 4: Validate with Keyword Tools. Take the potential keywords and topics you've identified and research their emerging search volume in a tool like Google Keyword Planner.
This proactive research loop ensures your content strategy remains relevant and allows you to capture traffic from new trends before your competition does.
The shift towards longer, conversational phrases is a direct response to the rise of voice search and more sophisticated search engine algorithms that understand context. This trend means that future-proof SEO is less about targeting a single keyword and more about building comprehensive content that answers a whole cluster of related user questions.
Search engines like Google are now better at understanding the relationships between concepts. Instead of creating one page for “relieve knee pain” and another for “heal knee pain,” the modern approach is to create a single, authoritative article that covers the entire topic. This strategy aligns with how users actually search and positions your site as a definitive resource. To adapt, focus on identifying user questions with tools like Keywordtool.io and building pillar pages that address a topic from multiple angles. This depth is what will continue to earn top rankings.
Systematically expanding your keyword list using related searches creates a powerful topic cluster, covering a subject from all angles. This iterative process involves taking a seed keyword, analyzing the 'related searches' at the bottom of the SERP, and then treating each relevant new phrase as its own seed keyword for further exploration.
Imagine starting with “inner knee pain.” The related searches might suggest “inner knee pain when squatting.” You would then search for that new phrase and see what related terms appear, repeating the process. You'll know you've reached non-relevant keywords when the suggestions drift too far from your core product or service. For example, if your joint relief product is for humans, and related searches for a keyword start showing results for dogs, you have found the boundary of your topic's relevance. This disciplined exploration, aided by tools from Google, helps ensure you build comprehensive authority without straying off-topic.
Relevance is the guiding principle of modern SEO, as search engines prioritize delivering the most accurate answer to a user's query. A highly specific, niche approach succeeds because it creates a stronger relevance signal, leading to higher rankings for targeted queries and attracting an audience that is more likely to convert.
Targeting a broad term like “pain relief” is nearly impossible because the intent is too vague and the competition is immense. However, targeting a specific phrase like “pain behind the knee after running” allows you to create content that is hyper-relevant to a smaller, more motivated audience. This focus on specificity allows you to:
Satisfy user intent more effectively, leading to lower bounce rates.
Build credibility as an expert on a particular sub-topic.
Achieve rankings faster due to lower competition from major brands like Meloxicam.
Mastering relevance is the key to carving out a defensible space in the search results, regardless of your site's overall authority.
Social media is a live focus group where customers discuss their problems and needs in their own words, offering a rich source of authentic, low-competition keywords. A tool like Social Mention aggregates this user-generated content, allowing you to identify the exact language people use when talking about your industry, products, or competitors.
Instead of guessing what keywords to target, you can listen directly to your audience. For example, by monitoring mentions related to “joint pain,” you might discover that many users talk about “morning stiffness” or “clicking sounds,” phrases that may not have high volume yet but indicate a strong pain point. This method uncovers keywords rooted in real-world problems, giving you a chance to create content that resonates deeply and ranks for terms that traditional tools like Google Keyword Planner might overlook. This is a powerful way to get ahead of search trends.
Analyzing competitors' SEO strategies is a proven way to fast-track your own success by revealing what's already working in your market. By examining the keywords that brands like Celebrex or Mobic rank for, a newer company can identify valuable keyword gaps and carve out a niche for itself.
This process involves using SEO tools to see which keywords drive the most traffic to their sites. You are looking for two types of opportunities: first, keywords they rank for but with weak or outdated content you can improve upon. Second, and more importantly, are the 'keyword gaps' which are relevant terms that none of your key competitors are actively targeting. Perhaps they all focus on “knee pain” but neglect “elbow joint relief.” This analysis provides a strategic roadmap for your content, helping you attract a targeted audience segment that the market leaders are ignoring. This is a critical step for any challenger brand.
Amol has helped catalyse business growth with his strategic & data-driven methodologies. With a decade of experience in the field of marketing, he has donned multiple hats, from channel optimization, data analytics and creative brand positioning to growth engineering and sales.
Growth Strategy and Planning
