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Amol Ghemud Published: December 2, 2021
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Anyone in the digital marketing world knows that Google’s updates and algorithms often are an integral part of formulating a strategy. ufa191
Each update and algorithm change makes work fun and challenging and keeps marketers and growth specialists like us on our toes, looking for better ways to grow our business and the digital footprint of the clients we work with.
For the last few years as a Google Strategic Partner Agency, upGrowth is lucky to gain insight, directly from the masters, through their workshops and events, which help us grow, and, in turn, help you grow when you work with us. ทดลองเล่นสล็อตฟรี pg
This year Nov 2021 upGrowth got to be a part of the IGAP (International Growth Agency Program) kickoff event that was held a few days ago — and it was a rewarding experience indeed!
As the pandemic has shown us, working remotely and across continents and timezones is doable, and expanding into territories beyond the familiar is necessary to grow and stay profitable.
As international growth becomes a key strategic objective for most businesses, IGAP demonstrates how the teams at Google can support the partner ecosystem in driving international expansion, for their clients and themselves.
All About International Growth Agency Program (IGAP)
The International Growth Agency Program (IGAP) is a global initiative with the core purpose of creating an ecosystem of agencies that partner with Google, to support businesses across verticals to achieve their international growth goals.
After running sessions in other regions (America, EMEA and China), Google launched the program in India this year.
The aim of the program is to give agencies (likes!) insight into the global scenario, and how we can help clients (like you!) expand and achieve International growth. The agenda included:
Introduction to Global and Indian Export Scenario
Understanding the role of agencies as strategic partners to their clients seeking international growth
Exclusive access to select resources for agency partners to facilitate exports of their clients
Hear from an Indian company on their international growth journey
Announcement regarding next steps to participate in International Growth Agency Program (IGAP)
IGAP: The Speakers and Sessions
The event gave us great insights and perspective on pertinent issues related to doing business in a post-pandemic world, conducted by Google experts. ไฮดร้า888
India Export Landscape and Google’s export vision by Shalini Puchalapalli, Director of Google Customer Solutions, India
Covid impact on exports and way ahead by Anthony Zhang , Head of Commerce, IGT APAC
International Growth Opportunity for Agency Partners by Tanveer Uberoi, Agency head, Google India
How can Google help? Program Overview & Value Offerings by Kuntal Sharma, International Growth Consultant, Google India
Fireside Chat with Cuemath, hosted by Nupur Verma, Account Manager, Google
IGAP: Key Learnings and Takeaways
The event shed light on the importance of pursuing global business goals — and just how much influence the digital landscape can have on exports.
The growing export landscape: Findings show that India exported a whopping $500 bn of goods and services in the fiscal year 2021, accounting for 25% of our GDP. With a bulk of global search queries originating outside India, exports are what can keep businesses profitable and growing amidst slow domestic demand and economic recovery.
Digital will play a big role in influencing export demand — and agencies influence only a third of these revenues. So, a focus on creating value on a global scale is the way to go, for agencies and clients. And, Google can drive that expansion with proprietary data, premium partner insights and access to the Partners’ Network. ทดลองเล่นสล็อต
Covid impact and a change in consumer behaviour: Consumer behaviour and demand underwent a sea change after Covid, propelling e-commerce growth in major verticals. Certain specific searches boomed: “smart working,” “tutorial,” and “enhance creativity,” to name a few.
There was also a surge in engagement for certain topics on YouTube, for at-home activities and entertainment like:
Gaming (+44%)
Cooking/recipes (+54%)
Home improvement and decorating (+56%)
Gardening (+40%)
Fitness (+100%)
and more.
Creating content properties and services to cater to these demands (all of which can be targeted to a global audience) can help you grow. ผลบอลสด7m888 ราคา
International growth is a must-have, not a good-to-have: Agency partners are sitting on a goldmine. Data shows that global expansion International is a leading priority for brands. And, as many are unsure of how to go about it, it has become one of the main reasons they turn to agencies.
60% of brands plan to expand into international territories in the next 3 years.
83% of the brands studied want their agencies to address and create strategies for multiple markets.
80% of agencies surveyed ranked export as important/very important to agency business roadmap over next 3 years, due to shift in client needs.
So, learning effective strategies to “go global” or “go home is key to long-term success.
What’s Ahead
The data speaks volumes, and it’s clear that moving into new markets is a must for brands. And, as agencies, we have to tap into that and bring our A-game!
The kick-off session highlighted the whys of going global.
Now, we’re getting set for the “how” of taking our clients global and catering to their expansion needs.
With the kickoff event over, we are looking forward to the next phases of IGAP: building skills and planning, engaging with our client base, understanding their needs and growing and going global with them.
We’ll keep you posted on how our IGAP journey is going in the months to come!
And when you are ready to take your business global, we’ll be ready to help you do it. ราคาบอลพรุ่งนี้
B2C content marketing, in particular, demands an SEO-focused strategy. Here’s your content guide that will help you curate the content that appeals to your target group.สล็อต pgทดลองสล็อต PG
Watch: How Google’s IGAP Program Helps Indian Businesses Go Global
For Curious Minds
Google's International Growth Agency Program (IGAP) is a global initiative creating an ecosystem of partner agencies equipped to help businesses achieve their international growth objectives. It is particularly critical now because it provides a structured pathway for companies to tap into global demand, a necessary strategy when domestic markets show signs of slowing economic recovery.
The program offers a distinct advantage by providing agencies with exclusive access to tools, data, and strategic support directly from Google. This helps clients navigate the complexities of entering new markets. Key value offerings include:
Proprietary Data: Gain insights into global search trends and consumer behavior to identify high-potential export markets.
Strategic Partnership: Work directly with Google's international growth consultants to build and execute a robust market entry plan.
Exclusive Resources: Access a network of partners and premium insights not available to the general public, covering everything from logistics to localization.
By leveraging IGAP, an agency transforms its role from a simple service provider to an essential strategic growth partner, capable of unlocking new revenue streams for clients. Discover how this program equips partners to turn global ambition into measurable results.
The IGAP framework repositions agencies as strategic consultants for global growth, moving beyond tactical campaign execution. It empowers them to guide clients through the entire international expansion lifecycle, from market identification to operational scaling, thereby creating deeper, more valuable partnerships.
This redefinition is built on a foundation of exclusive access and expertise that allows an agency to deliver comprehensive value. An IGAP partner can:
Formulate data-driven market entry strategies using Google’s proprietary tools to pinpoint where a client's products or services are most in demand.
Mitigate risk by providing insights on local competition, consumer behavior, and regulatory nuances in target countries.
Drive sustainable growth by developing localized marketing campaigns and optimizing them based on performance data and expert consultations.
Instead of just managing ad spend, the agency becomes a co-architect of the client's global future. Explore the full article to understand how this elevated role can create a powerful competitive advantage for your business.
Partnering with an IGAP-affiliated agency offers significant advantages over a solo approach by providing access to exclusive resources and expert guidance. While standard tools give you basic data, an IGAP partner offers a layer of strategic intelligence that dramatically increases the likelihood of success and reduces costly mistakes.
The key differentiators lie in the depth of support and quality of insights. An IGAP partner provides:
Curated Market Intelligence: You receive analysis, not just raw data. This includes understanding cultural nuances, local purchasing behavior, and competitive landscapes, which are often missed in standard analytics.
Direct Google Support: The agency acts as a conduit to Google's international growth consultants, offering bespoke advice for your specific business challenges.
A Proven Framework: Instead of trial-and-error, you follow a structured program designed to de-risk international expansion, from initial assessment to in-market optimization.
Essentially, it is the difference between having a map and having an experienced local guide. Learn more about how this guided approach helps businesses like yours achieve faster and more sustainable international growth.
The $500 bn export figure from FY 2021 serves as powerful evidence of a massive, accessible market for Indian businesses. It shows that international demand for Indian goods and services is not just a theoretical concept but a current, high-value reality, representing a quarter of the nation's GDP.
Google focuses on agencies because they are uniquely positioned to bridge the gap between this opportunity and businesses' ability to seize it. Agencies can scale their expertise across multiple clients, creating a ripple effect. The strategy is based on several factors:
Scalability: Empowering an agency means empowering its entire client portfolio, driving growth at a much larger scale than working with individual businesses.
Specialized Expertise: Agencies possess the digital marketing skills needed to compete globally, but often lack specific international growth knowledge, which IGAP provides.
Influence on Revenue: With agencies influencing a third of digital export revenues, enhancing their capabilities is the most direct way to grow this figure and help more businesses succeed abroad.
This focus demonstrates a strategic investment in an ecosystem that can sustain and accelerate India's export boom. Uncover the full details on how this partnership model is set to shape the future of digital exports.
The inclusion of Cuemath highlights a blueprint for digital-first international expansion, demonstrating that with the right strategy, Indian companies can effectively compete on a global stage. Their journey offers clear, actionable insights for other businesses aspiring to grow beyond domestic borders.
Their success underscores the importance of a methodical, data-informed approach. Other businesses can learn to:
Validate Demand with Data: Before making significant investments, use digital signals and search trends to identify and qualify international markets where a product or service has a strong potential for adoption.
Adopt a Hyper-Localized Approach: Success is not just about translation. It involves adapting marketing messages, creative assets, and user experience to resonate with local cultural contexts and consumer expectations.
Build a Scalable Digital Infrastructure: Ensure your website, payment gateways, and customer support systems are robust enough to handle international traffic and transactions efficiently from day one.
Cuemath's story proves that global scale is achievable through digital channels when backed by a solid strategy. Read the full article to see how IGAP provides the tools to replicate these successful patterns.
The fact that agencies influence just a third of digital export revenues signals a significant opportunity for growth by evolving their service offerings. The IGAP program provides strategies to transition from tactical execution to comprehensive global growth consultation, thereby capturing more value.
The core of the strategy is to move beyond just running ad campaigns and become integral to the client's international business planning. Agencies can achieve this by:
Leading with Data: Use Google's Market Finder and other proprietary tools to proactively present clients with data-backed international expansion opportunities, rather than waiting for them to ask.
Expanding Service Offerings: Develop expertise in localization, international logistics, and cross-border payment solutions, offering a more holistic service package.
Building a Business Case: Create detailed proposals that forecast ROI for entering new markets, demonstrating a clear link between your agency's efforts and the client's profitability.
By adopting a consultative, proactive mindset, agencies can position themselves as indispensable partners in their clients' global journey. Dive deeper into the article to explore the specific tools and frameworks that enable this transformation.
An IGAP partner provides a structured, four-stage process to de-risk international expansion for a mid-sized company. This methodical approach leverages Google's ecosystem to ensure decisions are based on data, not assumptions, leading to a higher probability of success.
The journey begins with discovery and ends with scalable growth:
Stage 1: Opportunity Identification: The agency uses Google's tools to analyze global search data, identify the top 3-5 countries with the highest demand for your products, and assess the competitive landscape.
Stage 2: Market Validation: For the chosen market, a small-scale pilot campaign is launched to test messaging, pricing, and audience response, gathering real-world data with minimal investment.
Stage 3: Strategic Localization: Based on pilot findings, the website, ad creatives, and customer journey are fully localized to align with cultural norms and language.
Stage 4: Full-Scale Launch and Optimization: A full marketing budget is deployed, with continuous performance monitoring and optimization guided by the agency and Google's international growth consultants.
This phased approach minimizes risk while maximizing learning, ensuring a strong foundation for sustainable global revenue. Learn more about how each stage is executed in detail.
The IGAP initiative signals a crucial strategic evolution, recognizing that for many businesses, the largest growth opportunities now lie beyond their home country. It encourages a shift from treating international sales as an afterthought to embedding a global-first mindset into the core of a company's digital strategy from the outset.
This program is Google's response to clear market data showing that future growth is global. The strategic implications for businesses and agencies are profound:
Proactive Market Discovery: Instead of passively waiting for international orders, a global-first approach means actively seeking and analyzing new markets as a continuous business function.
Product and Service Adaptability: It requires designing products and digital experiences that are inherently adaptable to different cultures and languages.
Investment in Global Infrastructure: Businesses must prioritize scalable technology, international payment systems, and global customer support to meet the expectations of a worldwide audience.
IGAP provides the tools and framework to make this mindset operational, turning a complex challenge into a manageable, data-driven process. The full article explores how this strategic pivot is becoming essential for long-term relevance and profitability.
The exclusive resources from IGAP are set to create a new tier of elite, globally-focused agencies, fundamentally altering the competitive landscape. Agencies that become IGAP partners will possess a distinct competitive advantage that goes far beyond standard campaign management, enabling them to win and retain high-value clients.
The differentiation will manifest in several key areas:
Strategic Credibility: Access to proprietary Google data and insights will position these agencies as authoritative international growth consultants, not just digital marketers.
Higher-Value Services: They will be able to offer premium, end-to-end global expansion services, commanding higher fees and forging deeper client relationships.
Improved Client Results: By leveraging a proven framework and expert support, these agencies will deliver superior outcomes in international markets, creating powerful case studies and referrals.
Over time, this will likely lead to market consolidation where IGAP-affiliated agencies become the preferred partners for any business with global ambitions. Discover more about how this program is shaping the future of agency competition.
The most common mistakes in international expansion stem from a lack of localized market intelligence, leading to wasted ad spend and failed entries. Businesses often treat a new country like a simple extension of their home market, ignoring critical cultural, economic, and logistical differences.
The IGAP framework provides a structured antidote to these common pitfalls, helping agencies guide their clients away from them. Key problem areas and their IGAP solutions include:
Problem: Entering the wrong market based on assumptions. Solution: IGAP partners use Google's data tools to identify markets with proven demand and low competition.
Problem: Using one-size-fits-all messaging. Solution: The program emphasizes deep localization of ads and websites to resonate with cultural nuances.
Problem: Underestimating operational complexity. Solution: IGAP connects agencies to a network of partners who can advise on logistics, payments, and customer support.
By systematically addressing these issues, the program helps ensure a client's first foray into global markets is a calculated, strategic move rather than a costly gamble. Explore the article for a deeper look at this risk-mitigation framework.
Pursuing international growth via IGAP offers a powerful solution to the risk of slow domestic demand by enabling businesses to diversify their revenue streams. By tapping into a global customer base, companies can offset downturns in their local economy, creating a more resilient and stable business model.
This strategy directly addresses the problem of market dependency. The IGAP program facilitates this diversification by:
Unlocking New Markets: It provides the data and tools to identify and enter profitable international markets where demand is high, effectively de-linking a company's success from a single economy's performance.
Increasing Customer Base: Accessing global markets exponentially grows the total addressable market, creating new avenues for sales and customer acquisition.
Improving Profit Margins: In some cases, products and services can command higher prices in international markets, leading to improved overall profitability.
Ultimately, diversification through exports is a proactive strategy for long-term health, not just a short-term fix. Read on to see how Google's support makes this essential strategy accessible to more businesses than ever before.
The IGAP framework directly addresses the critical challenge of localization by providing agencies with the insights and tools needed to create culturally resonant marketing. It moves beyond simple language translation to facilitate a deeper level of adaptation, which is often the deciding factor between success and failure in a new market.
Agencies partnered with IGAP are equipped to solve this problem through several key program elements:
Cultural Insight Tools: Access to Google's data on local search behavior, consumer trends, and cultural nuances helps agencies understand what truly matters to audiences in a specific country.
Creative Best Practices: The program shares best practices for ad copy, imagery, and video content tailored to different regions, preventing costly and embarrassing cultural missteps.
Partner Network Access: IGAP can connect agencies with in-market specialists and localization services to ensure every aspect of the customer journey feels native.
This focus ensures that a brand's message is not just understood, but is also persuasive and relevant within each unique cultural context. Learn more about how this deep localization capability can transform your international marketing efforts.
Amol has helped catalyse business growth with his strategic & data-driven methodologies. With a decade of experience in the field of marketing, he has donned multiple hats, from channel optimization, data analytics and creative brand positioning to growth engineering and sales.
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