Introduction to Fi and its goals for increasing organic traffic
With a focus on the tastes and demands of the current generation of tech-savvy customers, Fi.Money offers a modernized and sophisticated version of traditional banking services. The “2.0 bank version” alludes to Fi.Money being an updated and technologically advanced substitute for conventional banks.
Fi.Money provides a variety of online financial services and solutions that are different from what traditional banks typically offer. These offerings include budgeting tools, online account management, smartphone apps, and seamless interaction with cutting-edge financial technology.
Fi.Money encountered difficulties drawing users to their site. They mostly received traffic from sponsored searches and paid advertisements and had not yet significantly improved their visibility or ranking on search engines for pertinent terms linked to their industry or products. Fi.Money wanted to improve and streamline the approaches it takes to achieve organic growth.
upGrowth actively implemented an organic growth strategy for a prominent fintech brand, Fi. UpGrowth excelled in providing valuable insights and guidance to enhance Fi’s online presence and performance. Here are some key points that upGrowth had taken care of:
Increase the quality and quantity of traffic on the website.
Increase traffic from non-branded keywords by initiating different tracks of content creation.
Launch Growth Experiments to boost traffic through regular intervals to reach +1M organic traffic by Mid 2023.
Initial Assessment and Strategy Development
The Fi.money website encountered a situation in April 2022 when it was mainly receiving clicks from those searching for the brand itself. This demonstrated the necessity of optimizing the website using SEO techniques, both basic and advanced, to increase its general presence on search engines. In addition, the site’s non-brand-related keywords were not ranking, necessitating upGrowth’s intervention to solve this issue as soon as possible.
Beyond branded searches, the objective was to increase the website’s search engine ranks for a broader range of relevant keywords by diversifying the website’s click sources.
Month
BenchmarkClicks
BenchmarkImpression
April 2022
58200
740000
When upGrowth conducted an audit of Fi.Money’s website, the SEO team discovered that a significant portion, specifically 30% of the website’s pages needed to appear in search engine indexes. upGrowth proposed an instant indexing experiment to address this issue, which resulted in the rapid inclusion of previously unindexed pages in search engine indexes.
This intervention improved the website’s overall visibility and potential for attracting organic traffic.
The process of content improvement that the upGrowth team undertook for Fi’s website involved identifying top-performing content, analyzing its performance, and making improvements to enhance its organic results. Here’s a breakdown of the steps:
Identifying Top-Performing Content: The upGrowth team assessed the existing website’s content to determine which pages had the highest organic traffic and engagement.
Content Analysis and Improvement: After selecting the top-performing pages, the team analyzed each page’s performance metrics, content quality, and user engagement.
Search Intent Analysis: The upGrowth team conducted a search intent analysis for each keyword associated with top-performing content.
Content Relevance and Competitor Analysis: The content was evaluated to ensure that it was not only relevant to user search intent but also superior to competitors’ content.
SEO Enhancement: Using the SEO Writing Assistant tool, the upGrowth team aimed to improve the content’s visibility on search engine results pages (SERPs).
Results Monitoring: The upGrowth team continued to monitor the performance of the updated content, which included tracking organic traffic, engagement metrics, and conversion rates to assess the effectiveness of the improvements.
By following these steps, the upGrowth team aimed to not only retain the value of existing top-performing content but also enhance its impact by aligning it with user intent, improving SEO, and delivering a superior user experience.
The subdomain of Fi.Money was hindering its attempts to increase traffic.
Team upGrowth’s Advice: The upGrowth team, which specializes in SEO and online marketing, provided advice regarding the subdomain issue. They suggested two potential actions to address the problem:
Kill it:
This entails completely ending the subdomain. In other words, remove the subdomain and any associated material from the website.
Move to Subfolder:
As an alternative, upGrowth advised moving the subdomain’s content to a subfolder within the primary domain. This would entail incorporating the subdomain’s content into the organizational framework of the primary website.
Regardless of the choice Fi.Money made, the outcomes were favorable, leading to improved results for the website. This emphasizes the need to strategically choose website structure and content optimization for enhanced exposure and user engagement.
Performing a content gap analysis and researching topics were essential for optimizing website content and catering to Fi’s target audience’s interests. Here’s an overview of what these processes involved:
Content Gap Analysis
A content gap analysis involved identifying the topics or keywords the target audience searched for.
Process:
Keyword Research: upGrowth identified relevant keywords that were related to Fi’s industry, products, and services.
Competitor Analysis: upGrowth studied Fi’s competitors’ websites and content to identify the topics and relevant gaps in the content strategy.
Existing Content Audit: upGrowth evaluated Fi’s current website content and categorized it according to the identified keywords.
Gap Identification: upGrowth compared the keywords with Fi’s existing content.
Content Creation Plan: upGrowth developed a plan to create new content that fills the identified gaps. This included blog posts, articles, infographics, and other suitable content formats.
Topic Research
Topic research involved exploring and understanding the relevant subjects to Fi’s audience.
Process:
Brainstorming: upGrowth generated a list of potential topics relevant to Fi’s industry and audience.
Content Relevance: upGrowth evaluated the relevance of each topic to Fi’s audience’s interests and needs.
Keyword Integration: upGrowth aligned the chosen topics with relevant keywords to ensure Fi’s content remained discoverable by search engines.
Audience Pain Points: upGrowth researched the common challenges, questions, and pain points that Fi’s target audience faced and tailored the topics to address these issues.
Competitor Analysis: upGrowth noticed the type of content that Fi’s competitors were producing and this helped identify gaps or unique angles to explore.
Quality and Depth: upGrowth focused on providing in-depth, valuable, and accurate information that helped establish Fi’s website as a reliable source of information in the industry.
Content Topics Based on Keyword Data: By conducting keyword research, upGrowth was able to find pertinent keywords and use them to develop niche content ideas. Utilizing this strategy increased the likelihood of generating organic traffic by ensuring that the material being produced is in line with user needs.
On-Page Hygiene:
Meta Tags: Meta tags, including meta titles and descriptions, can be optimized to increase click-through rates and search engine visibility.
OG Tags (Open Graph): These were particular meta tags used to improve shared link appearance and increase engagement.
Twitter Cards: Similar to OG tags, but for Twitter, this allowed Fi to attach rich media experiences to tweets referring to the content, thereby making them appealing and instructional.
Structured Data Markup: This involved incorporating particular code into the Fi website to aid search engines in comprehending the context of Fi material. It resulted in more comprehensive search results (such as highlighted snippets) and improved page categorization.
Mobile-Friendly SEO Optimisation: Responsiveness and responsive design improved user experiences and search rankings.
Refinement of Website Architecture: A well-structured website architecture made it simpler for search engines to crawl and index the information, improving visibility in search results.
upGrowth’s techniques successfully grabbed users’ attention and addressed Fi’s search intent, as seen by the increased traffic in both the Discover and SERP (Search Engine Results Page) parts of Google.
Both results demonstrated that the content was valuable and pertinent to consumers, which is a crucial objective of successful SEO and content marketing efforts. To maintain and improve the website’s exposure and engagement, it was critical to keep an eye on how well the content was performing, analyze user behavior, and make improvements as necessary.
Removing unnecessary and low-quality content from a website indeed provided a significant boost to its overall performance and user experience.
Importance of Removing Unnecessary and Low-Quality Content:
Improved User Experience: Removing content that doesn’t add value improved navigation and made it easier for users to find what they were looking for.
Enhanced SEO: upGrowth improved Fi’s overall SEO ranking and visibility by removing low-quality content.
Faster Loading Speed: Unnecessary content slowed down the website’s loading speed, so removing such content led to quicker load times, which was crucial for retaining visitors.
Approach to Removing Content:
Content Audit: upGrowth conducted a thorough content audit to identify which pieces of content were unnecessary, outdated, or of low quality which included blog posts, articles, images, videos, and other content elements.
Quality Assessment: upGrowth evaluated each piece of content based on its relevance, accuracy, usefulness, and engagement metrics.
User Intent: upGrowth analyzed user behavior data to determine which content was rarely visited or had a high bounce rate.
SEO Impact: upGrowth assessed the SEO performance of each piece of content.
Engagement Metrics: upGrowth used analytics tools to track engagement metrics such as scroll depth, time on page, click-through rates, and social shares.
Redirect or Update: For content that could be improved, upGrowth considered updating it to make it more valuable.
Regular Maintenance: upGrowth scheduled regular reviews of the content to ensure it remains fresh and aligned with Fi’s audience’s needs.
By removing unnecessary and low-quality content, upGrowth streamlined Fi’s website, improved its overall quality, and created a more positive user experience. This, in turn, led to increased user engagement, higher search engine rankings, and better achievement of Fi’s website’s goals.
Blog Traffic Result – From Dec’22 as Compared to the Commencement Month, April’22:
Month
Clicks
Growth
Impression
Growth
April 2022
183
27100
December 2022
109000
59463%
4130000
15140%
Discover Traffic Result – From Dec’22 as Compared to the Commencement Month, April’22:
Month
Clicks
Growth
Impression
Growth
April 2022
0
0
December 2022
6250
6250%
222000
222000%
Offering interactive tools like calculators to consumers improved their experience, kept them interested, and compelled them to stay on Fi’s website longer. The usefulness of these calculators was further increased, and the website’s general SEO performance was improved by optimizing the text supporting them.
Here’s how the process was unfolded
Calculator Curation
Content Optimization
SEO Innovation
upGrowth improved the user experience by mixing interactive features like financial calculators with well-optimized content. This resulted in increased time spent on Fi’s website, improved user satisfaction, and potentially higher search engine rankings due to the valuable and relevant content provided to users.
Here are the results
Calculators Traffic Result – From Dec’22 as Compared to the Commencement month, April’22:
Month
Clicks
Growth
Impression
Growth
April 2022
0
0
December 2022
6700
6700%
229000
229000%
upGrowth’s link-building efforts have led to improved rankings of Fi’s website! The significance of link building in off-page SEO cannot be overstated, since it has a big impact on the authority and search engine visibility of the website.
Here is how the described procedure was broken down
Link Building Strategy:
upGrowth concentrated on getting backlinks from pertinent, high Domain Authority (DA) websites. The authority of the Fi website increased as a result of receiving backlinks from high DA domains.
Content Placement:
upGrowth produced insightful and pertinent articles that were pertinent to the Fi.Money website. Then, these articles were posted to external websites with domain authority scores of at least 50.
Implementation of Keywords:
The content posted on external websites was optimized using keywords associated with the industry and products offered by Fi.Money. The alignment of these keywords with the overall SEO strategy guaranteed consistency across on-page and off-page activities.
Higher Rankings:
After a few months, Fi’s website ranked higher as a result of the keywords employed in the link-building process. The website’s authority increased as a result of backlinks from high DA websites, and it also performed better in search engine results for the desired keywords.
Search engines view links to content from trustworthy websites as evidence of its legitimacy and applicability. Increased organic traffic, healthier search engine rankings, and a more prominent online presence can all result from this.
Performing continuous content audits and using key performance indicators (KPIs) like rankings, traffic, and on-page engagement to create regular reports was an approach by upGrowth to ensure Fi website’s content remains effective and aligned with their goals.
Continuous Content Audits
Regular Assessment: upGrowth consistently reviewed the website’s content to ensure it remained relevant, accurate, and valuable.
Scheduled Reviews: upGrowth scheduled regular content audits based on Fi’s content creation frequency and industry trends.
In-depth Analysis: During each audit, upGrowth thoroughly assessed the performance and quality of the content.
Key Performance Indicators (KPIs) for Content Evaluation
Rankings: Fi’s content was evaluated by upGrowth for how well it performed for the targeted keywords on search engine results pages.
Traffic: upGrowth analyzed the amount of organic traffic each piece of content received.
Engagement Metrics: upGrowth evaluated on-page engagement metrics like time on page, scroll depth, and bounce rate to provide insights into how users interacted with the content.
Backlinks: upGrowth monitored the number and quality of backlinks that the content was earning. High-quality backlinks indicated that other websites considered Fi’s content authoritative and valuable.
End-of-Month KPI Reports
End-of-Month Report: At the end of every month, upGrowth compiled a comprehensive report that highlighted the KPIs for each piece of content. This report provided a clear picture of how Fi’s content contributed to the website’s overall performance.
Actionable Insights: upGrowth utilized the data to make informed decisions about content updates, optimization, and future content creation.
Adjusting Strategy: Based on the KPI reports, upGrowth made necessary adjustments to the content strategy that involved refreshing underperforming content, creating new content on popular topics, and optimizing for improved engagement.
By combining continuous content audits with regular KPI reporting, upGrowth ensured that your website’s content remained effective, relevant, and aligned with Fi’s audience’s needs and interests. This iterative approach allowed upGrowth to refine the content strategy over time and drive more promising results.
The Cumulative SEO Process that upGrowth initiated in April 2022 helped Fi achieve the following Organic results by the end of December 2022.
Month
Clicks
Growth
Impression
Growth
April 2022
58164
739729
December 2022
200000
240%
7000000
846%
When it comes to Fi’s organic marketing initiatives, upGrowth has succeeded in achieving beyond Fi’s expectations. A score range of 8 to 10 suggests high satisfaction and effectiveness in producing the desired outcomes for Fi’s organic marketing objectives.
Such a recurrently favorable response speaks well of upGrowth’s ability and experience in implementing successful organic marketing tactics for its clients.
For Curious Minds
Fi.Money's '2.0 bank version' positions it as a modern, digitally native alternative to conventional banking, specifically tailored for a new generation of users. This concept is crucial because it immediately communicates a focus on technology, user experience, and financial tools that legacy institutions often lack, such as integrated budgeting and seamless app-based account management. This identity directly informed their need for an equally modern, organic growth strategy to attract users who actively seek these advanced solutions.
The core of this differentiation lies in its operational and philosophical approach. Instead of retrofitting digital services onto old infrastructure, Fi.Money built its offerings from the ground up with a digital-first mindset. This strategy aims to:
Align with user expectations for intuitive, mobile-centric financial management.
Integrate cutting-edge fintech solutions that go beyond simple transactions.
Build a brand that resonates with younger demographics who value efficiency and transparency.
This deliberate positioning makes a strong organic search presence essential, as their target audience is more likely to discover new services through online research rather than traditional advertising. You can explore how upGrowth translated this brand identity into a targeted keyword and content plan within the full case study.
An organic growth strategy in fintech involves attracting users through non-paid channels, primarily by improving search engine visibility for relevant, non-branded keywords. For Fi.Money, this pivot was essential to build a sustainable and cost-effective customer acquisition engine that was not dependent on advertising spend. Relying on paid and branded search alone limits reach to audiences already familiar with the brand, leaving a vast market of potential users—those searching for financial solutions without a specific brand in mind—untapped.
This strategic shift was critical for achieving scalable growth and market authority. The core components of the strategy implemented by upGrowth included:
Content Creation: Developing valuable content that answers the financial questions of their target audience.
Technical SEO: Ensuring the website is technically sound for search engines to crawl and index, highlighted by the 30% of pages that initially needed indexing.
Content Optimization: Continuously improving existing content to rank higher for competitive keywords.
This approach helps establish Fi.Money as a credible authority in the financial space, capturing high-intent users and lowering customer acquisition costs over time. Discover the specific content tracks they initiated to move beyond their initial benchmarks by reading the complete analysis.
An organic SEO strategy and a paid search approach offer distinct advantages for a fintech like Fi.Money, serving different goals for user acquisition. A paid search approach delivers immediate traffic and is excellent for targeted campaigns, but its impact ceases the moment you stop paying. In contrast, an organic strategy builds a long-term, sustainable asset that generates traffic and authority over time, reducing dependency on advertising budgets and lowering customer acquisition costs.
When allocating resources, you should weigh several factors. Paid search is ideal for short-term goals like testing product-market fit or promoting a new feature. Organic growth is a long-term investment in brand credibility and market presence. For Fi.Money, whose initial 740,000 impressions in April 2022 were largely brand-driven, the key was balancing immediate needs with sustainable growth. A hybrid model is often most effective, using paid ads to gather initial data and drive conversions while SEO builds a foundational presence. The full report details how this strategic balance was key to their growth trajectory.
The April 2022 benchmark of 58,200 clicks starkly illustrates Fi.Money's primary challenge: a narrow acquisition funnel heavily dependent on users already searching for their brand name. This figure, coupled with 740,000 impressions, showed that while brand recognition existed, the brand was failing to capture a wider audience searching for the financial services it offered. This reliance created a growth ceiling and significant missed opportunities for market expansion.
To counter this, upGrowth implemented foundational SEO tactics designed for immediate impact and long-term gain. Their intervention focused on broadening the keyword footprint and improving technical health:
Technical SEO Audit: Their first step was identifying and fixing critical technical issues. The discovery that 30% of the website's pages were not indexed was a major finding.
Instant Indexing Experiment: To solve the indexing problem, they launched an experiment to get these hidden pages recognized by search engines quickly, immediately increasing the site's potential visibility.
Content Improvement Plan: They began analyzing and enhancing top-performing content to rank for more general, non-branded terms.
These initial steps laid the groundwork for capturing valuable traffic from users at all stages of the customer journey. Learn more about the specific results of their indexing experiment in the complete overview.
The discovery that 30% of Fi.Money's pages were not appearing in search engine indexes represents a significant technical SEO failure because it means a large portion of their content was completely invisible to potential users. No matter how valuable or well-written, an unindexed page cannot generate organic traffic, effectively wasting the resources invested in its creation. This issue was a primary reason for the website's poor performance with non-branded keywords and its limited organic reach.
The 'instant indexing experiment' conducted by upGrowth provided a direct and rapid solution with tangible benefits. By forcing search engines to recognize and include these previously ignored pages, the intervention immediately increased the website's overall discoverable surface area. This swift action enhanced the potential for attracting organic traffic across a much broader range of search queries and significantly improved the site's overall SEO health. This fundamental fix was a prerequisite for any successful content or keyword strategy that followed. The full study explores how this technical correction was a catalyst for their ambitious goal of reaching over one million monthly organic visitors.
upGrowth's strategy for Fi.Money provides strong evidence that optimizing existing high-performing content is a highly effective tactic for rapid organic growth. Instead of solely focusing on new content, which can take months to rank, they identified pages that already had some authority and traffic. By enhancing these proven assets, they could achieve significant gains in visibility and clicks much more quickly, a crucial step toward the goal of +1M organic visitors.
This content improvement process was methodical and data-driven, creating a powerful feedback loop for growth. It involved several key actions:
Performance Analysis: They used metrics to identify content with the highest current traffic and engagement, signaling strong potential.
Search Intent Alignment: An analysis was conducted to ensure the content precisely matched what users were looking for when searching for associated keywords.
Competitor Benchmarking: The content was systematically upgraded to be more comprehensive and valuable than what top competitors offered.
SEO Enhancement: Tools like the SEO Writing Assistant were used to fine-tune on-page elements for better SERP performance.
This approach capitalizes on existing momentum, delivering a higher return on investment than starting from zero with every new piece. To see how they monitored results and iterated on this process, delve into the full case study.
A fintech company can replicate Fi.Money's success by adopting a systematic content improvement plan that turns existing articles into powerful traffic drivers. This process focuses on enhancing proven assets rather than just producing new ones. It begins with identifying your most promising content and methodically optimizing it to outperform competitors and better serve user intent.
Here is a stepwise plan to guide your efforts:
1. Identify Top-Performing Content: Use your analytics tools to find pages that already receive the highest organic traffic, have good engagement, or rank for valuable keywords, even if not on the first page.
2. Conduct a Content and SERP Analysis: For each selected page, analyze its current performance metrics. Then, research the top-ranking competitor pages for its primary keyword to identify content gaps, structure, and depth.
3. Refine for Search Intent: Determine if your content fully satisfies the user's reason for searching. Update the information, add new sections, and improve clarity to better match the informational, transactional, or navigational intent.
4. Execute SEO Enhancements: Update titles, meta descriptions, headers, and internal links. Use tools to ensure your content is semantically rich and covers the topic comprehensively.
5. Monitor and Iterate: After publishing the updates, closely track performance changes in clicks, impressions, and rankings. Use these insights to make further adjustments.
This structured approach, similar to the one used by upGrowth, ensures your efforts are focused and data-driven. The full report provides more context on the tools they used for enhancement.
A B2C financial brand can emulate upGrowth's 'Growth Experiments' by creating a structured framework for testing and measuring the impact of specific SEO initiatives. This approach moves beyond ad-hoc changes to a methodical process of hypothesis, implementation, and analysis. The goal is to identify which tactics deliver the highest impact on traffic and rankings, allowing you to double down on what works and quickly discard what does not.
To launch a growth experiment track, you should follow a clear, repeatable process:
Define a Hypothesis: Start with a clear, testable statement, such as "Adding a FAQ section to our top 10 service pages will increase their click-through rate by 15% in 60 days."
Isolate Variables: Change only one significant element at a time to accurately attribute performance changes. For example, test a new title format or a different internal linking structure, but not both simultaneously on the same page group.
Set a Timeline and Metrics: Define the experiment's duration and the key performance indicators you will track, like clicks from non-branded keywords or time on page.
Measure and Analyze: Use analytics and search console data to compare the performance of the test group against a control group or pre-experiment benchmarks.
This experimental mindset was key to Fi.Money's journey toward its +1M organic traffic goal. Learn more about how regular, interval-based experiments can de-risk your SEO investments by exploring the full analysis.
Fi.Money's journey implies that the future of customer acquisition for digital-first banks will rely heavily on building organic authority and trust rather than just paid visibility. As the digital finance space becomes more crowded, consumers will increasingly turn to search engines to find, compare, and vet financial solutions. Brands that only show up in paid ads will struggle to build the credibility necessary to win over savvy users, making a robust non-branded organic presence a critical competitive differentiator.
This trend necessitates an evolution in the marketing mix. Digital banks must shift from a short-term, campaign-based mindset to a long-term, asset-building one. This means:
Prioritizing educational content that solves user problems over direct product pitches.
Investing in technical SEO to ensure a flawless user experience and maximum search visibility, addressing issues like the 30% of unindexed pages upGrowth found.
Viewing SEO as a core product function, not just a marketing channel.
Ultimately, the marketing mix must become more balanced, with organic channels serving as the foundation for sustainable growth and brand loyalty. Explore the full study to see how this strategic foresight paid off for Fi.Money.
The importance of foundational technical SEO audits will only intensify for fintech companies as search algorithms grow more sophisticated. While content and user experience are paramount, they are irrelevant if a search engine cannot efficiently find, crawl, and understand a website. The discovery that 30% of Fi.Money's pages were unindexed is a classic example: no amount of content quality can fix a page that is invisible to Google.
In the future, technical SEO will become an even more critical gatekeeper to organic success. As search engines prioritize factors like page speed, mobile-friendliness, and security, regular audits will be essential for maintaining a competitive edge. Fintechs must view technical health not as a one-time fix but as an ongoing process of maintenance and optimization. This includes monitoring for indexing errors, crawl anomalies, and schema markup accuracy. Neglecting this foundation means building a marketing strategy on unstable ground. The full story of Fi.Money's turnaround highlights why starting with a technical deep-dive is non-negotiable.
A common and significant mistake fintechs make is confusing branded search volume with genuine market demand and reach. While high branded search traffic, like that seen by Fi.Money initially, indicates good brand awareness, it creates a dangerous echo chamber. It means you are only reaching users who already know you exist, completely missing the vast majority of potential customers who are searching for solutions to their problems, not for your specific brand name.
upGrowth's strategy provided the definitive solution by systematically shifting focus to capturing non-branded search intent. This approach fundamentally changed their user acquisition model:
It expanded their audience to include top-of-funnel users who were problem-aware but not brand-aware.
It positioned Fi.Money as an authoritative resource in the financial space, building trust before a user even considers signing up.
It created a sustainable, scalable traffic source that was not dependent on brand recognition or ad spend, directly addressing the limitations of their April 2022 performance.
This strategic pivot from brand defense to market offense is crucial for any fintech aiming for leadership. The full report shows the kind of content they created to win these valuable non-branded searches.
upGrowth solved the problem of underperforming content for Fi.Money by implementing a rigorous process that went beyond simply writing about a topic. Their approach was rooted in a deep understanding of search intent, which is the 'why' behind a user's query. By deconstructing what a user truly wants to accomplish with a search, they could reshape content to be exceptionally useful and, therefore, more likely to rank highly.
The solution was two-fold and data-driven. First, the search intent analysis ensured that each piece of content directly answered the user's underlying question, whether it was to learn, compare, or take action. Second, the competitor evaluation identified the strengths and weaknesses of top-ranking pages, allowing them to create content that was demonstrably superior. This included adding more depth, providing clearer explanations, or including unique data points. By combining these two steps, upGrowth transformed Fi.Money's content from just being present to being the best possible answer for a user's query. See how this detailed analysis was applied to their top-performing pages in the complete study.
Manjusha Karkera is an enthusiastic content marketer who has created numerous engaging and compelling writing pieces for various clients and companies over the years. She enjoys writing pithy content and copy on various sectors like fashion, beauty and wellness, sports, fitness, education, etc. Prior to Team upGrowth, she worked as a Marketing Communications Specialist. Her overall experience includes all forms of content writing and copywriting.
Growth Strategy and Planning
