Scenario
Crisscross puzzles, which are Google Ads related terms, require solvers to use clues to fit words into a grid.

| Across |
| 3. |
– A group of related keywords that target a specific audience. |
| 6. |
– The call to action you want users to take after seeing your ad. |
| 7. |
– The short description that appears below your headline. |
| 9. |
– The quality score in Google Ads that indicates how relevant and useful your ad is. |
| 11. |
– The keyword match type that shows your ad for searches that use the exact phrase. |
|
|
| Down |
| 1. |
– The extension that shows your business address and location on your ads. |
| 2. |
– The bidding strategy in Google Ads that focuses on getting the most clicks for your budget. |
| 4. |
– The platform where you create and manage your online advertising campaigns. |
| 5. |
– The web page users land on after clicking your ad. |
| 8. |
– The metric in Google Ads that shows the total number of times your ad was shown. |
| 10. |
– The headline of your ad that appears in search results. |
|