Transparent Growth Measurement (NPS)

How we Helped Caressa Originals achieve more than 50% Organic Sales from Amazon!

brief
Brief

Keeping products in-line with the latest fashion trends is the main strategy of any lifestyle brand. One of our clients, Caressa Originals, is a brand that offers customers trending bed sheets. Their focus has always been to deliver up-to-date & quality sheets.

identified
Identified Challenges

The challenge was to achieve more organic sales versus paid sales. Thus, we had to control the PPC budget & sales somehow.

Capture
empathy
Empathy, Research, Brain Storming & Plan

When Caressa Originals approached upGrowth, the goal was simple but challenging: we needed to boost organic sales to the maximum level & keep PPC sales as low as possible. We knew we would have to take a multi-dimensional yet scalable approach for long-term benefits.

Solutions

Amazon Marketplace & E-commerce Case Study

Caressa Originals: Organic Sales Mastery

Achieving over 50% organic sales contribution and scaling total revenue through Amazon SEO and Listing Optimization.

Revenue Growth (5.5 Months)
Performance Metric
Before
After
Total Amazon Sales
Cumulative monthly revenue
37 Lac +
59 Lac +

57%
Overall Sales Increase

> 50%
Organic Sales Share

The Challenge

Caressa Originals was struggling with high dependence on paid advertising for Amazon sales. High ACOS (Advertising Cost of Sales) was eating into margins, and product listings weren’t ranking organically for high-volume search terms.

The Growth Strategy

A comprehensive pivot toward Amazon SEO, content enrichment (A+ Content), and strategic keyword mapping to reduce ad-spend reliance.

01. Listing Optimization

Revamped titles, bullet points, and descriptions with high-intent keywords to improve indexation and click-through rates.

02. A+ Content Design

Enhanced visual storytelling through A+ content, providing customers with more information and boosting conversion rates.

03. Amazon SEO

Focused on backend search terms and category optimization to improve organic ranking for core product categories.

04. Ad-Spend Efficiency

Optimized Amazon PPC campaigns to target only highly relevant keywords, complementing the organic growth strategy.

Result:
Organic sales surpassed 50% of total revenue, scaling from 37 Lac to 59 Lac in 5.5 months.

Caressa Originals Team
Amazon Marketplace Growth

Audit Your Marketplace Presence

 

Here are some of the important elements of our holistic, long-term Amazon PPC strategy:

Conclusion

Our holistic approach to the ad strategy paid off, and the brand’s sales began to increase multi-fold. The improvement in their Organic Sales exceeded over 55% in less than 6 months.

upGrowth Solution

Sales
  • Before - 37 Lac +
  • After - 59 Lac +
  • Increase by 57% within 5.5 months
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