6X Revenue & 300% Order Growth for Lifestyle Brand | Amazon Ads Optimization (India)

Solutions

Amazon Lifestyle Performance Case Study

6X Revenue Growth & 49% ACoS Cut

Scaling a lifestyle brand to market leadership through aggressive Amazon advertising optimization.

49%

ACoS Reduction

Revenue Boost

300%

Order Volume

The Challenge

A lifestyle brand faced stagnant growth on Amazon due to inefficient advertising. High ACoS was preventing them from scaling, and they lacked visibility in a highly competitive category saturated with established players.

Inefficient ad spend resulting in thin profit margins.
Low organic ranking for primary lifestyle keywords.
Inconsistent brand presence across Amazon storefront and product pages.

The Objective

Drastically improve profitability by lowering ACoS while simultaneously scaling revenue through aggressive market share capture.

The Performance Scaling Strategy

01
Bid & Keyword Tuning

Executed deep-dive keyword research to identify high-converting “lifestyle” terms while ruthlessly cutting bids on non-performing segments.

02
Campaign Harvesting

Transitioned profitable search terms from Automatic to Manual campaigns with precise match types to maximize ROI and control spend.

03
Amazon SEO & A+ Content

Optimized product listings with high-velocity keywords and A+ Content to improve conversion rates, which in turn lowered the ad-driven ACoS.

04
Placement Optimization

Adjusted placement multipliers to ensure the brand appeared “Top of Search” for the most critical high-intent product categories.

Result:
Scaled revenue 6X and order count by 300% while cutting ACoS by a massive 49%.

“upGrowth didn’t just manage our ads; they transformed our business trajectory on Amazon. Reducing ACoS while sextupling revenue is a feat we didn’t think possible in such a short time.”

Brand Leadership Team

Lifestyle & Home Category

Book a Performance Audit

**Here are some of the important elements of our holistic, long-term Amazon PPC strategy:**

We identified that Amazon PPC and organic have co-relations. Thus, we optimized the product listing which included terms used in paid campaigns.
We made sure that we bid on every available campaign/targeting type.
We adjusted the ad bids with respect to the keyword level CoS/sales to keep the costs as low as possible without compromising on efficiency.
We did not go into the campaign with a predefined notion of what the bid adjustment should be. We went through extensive experimentation before we settled in on the bid adjustment that worked best.
We also generated awareness about the brand through Sponsored Brand campaigns.
We did extensive experimentation and A/B testing with different keyword match types to make sure that we had the right one.

Client Quote

“We never thought PPC could scale this fast — it worked across all KPIs.”

Conclusion

By optimizing the product listings in paid search campaigns, and making a concerted effort to generate awareness with sponsored brand campaigns, we were able to boost sales while making full use of the PPC budget. If you are looking for a scalable Amazon PPC strategy that will bring you long-term returns, we’d be happy to help. Just get in touch with us clicking on the button by filling out the form below!

upGrowth Solution

ACoS

Before 29

After 15

Decreased by 49%

Sales

Before 26000

After 770000

Increased by 2861%

Orders

Before 981

After 32000

Increased by 3162%

Growth Consultation

Growth Execution

AI Driven Growth

Transparent Growth Measurement (NPS)

How we Decrease the ACoS of Lifestyle Product Category by 49%, Increase Revenue by 6X and Increase the Total Number of Orders by 300%

Brief

Identified Challenges

Empathy, Research, Brain Storming & Plan

Solutions