How upGrowth Scaled Hair Illusion’s Revenue with Google, Amazon & Meta Ads Management

Solutions

Google Ads Optimization

• Smart Campaign Structuring
• Segmented campaigns for high-intent keywords, competitor targeting, and remarketing.
• Implemented Performance Max campaigns to maximize reach and conversions.
• Focused on geo-targeting high-performing locations.

Keyword & Bid Optimization

• Conducted in-depth keyword research to target high-converting search queries.
• Implemented AI-driven bid adjustments to optimize for conversions.
• Utilized negative keyword lists to eliminate wasted ad spend.

Results

• 3.4% increase in Google Ads conversions.
• 21% reduction in Cost Per Acquisition (CPA).
• Improved ad quality scores, leading to lower CPCs and higher ad placements.

Amazon Ads Strategy & Execution

• Product Listing Optimization
• Enhanced product titles, bullet points, and descriptions with SEO-driven content.
• Implemented A+ Content to improve engagement and increase conversion rates.
• Improved product imagery and video content to enhance customer experience.

Sponsored Ads & Bidding Strategy

• Launched targeted Sponsored Product, Sponsored Brand, and Sponsored Display campaigns.
• Optimized bids based on seasonality, competitor analysis, and historical data.
• Applied data-backed audience segmentation to target high-intent buyers.

Results

• 120% increase in Amazon sales within the first few months.
• Higher organic rankings due to improved PPC-driven sales velocity.
• 40% reduction in wasted ad spending through precise bid optimizations.

Meta Ads Performance Optimization

• Advanced Audience Targeting
• Created segmented campaigns for cold audiences, retargeting, and lookalike audiences.
• Focused on interest-based and behavioral targeting to drive high-converting traffic.
• Implemented AI-powered bid strategies for better cost efficiency.

Creative & Ad Format Strategy

• Designed high-impact ad creatives using product videos, testimonials, and before-after transformations.
• Launched carousel and dynamic product ads to personalize user experiences.
• Introduced limited-time offers and social proof strategies to increase urgency and sales.

Results

• 80% increase in Meta Ads revenue.
• 4.1% higher Click-Through Rate (CTR) on targeted campaigns.
• Lowered CAC while improving overall return on ad spend (ROAS).

Impact & Key Takeaways

With upGrowth’s expert Google, Amazon & Meta Ads management, Hair Illusion achieved:

• Improved Market Positioning: Enhanced visibility and ad performance across all platforms.
• Increased Sales & Conversions: Scaled revenue profitably with data-driven ad optimizations.
• Optimized Customer Acquisition: Lowered CAC while improving ROAS.
• Sustainable Growth Strategy: Built a scalable performance marketing framework for continued success.

Client Quote

“The performance stack helped us sync messaging across platforms — and clearly showed in both ROAS and repeat orders.”