Video & Content Production Lead

Tool Demos | Podcast Production | YouTube Growth

Location: Pune, India (Hybrid preferred) or Remote with studio setup
Reports To: Chief Growth Officer
Team: Content & Brand
Type: Full-time
Compensation: Competitive, based on demonstrated capability and portfolio quality

WHY THIS ROLE EXISTS

upGrowth is building a brand that positions us as the go-to growth marketing consultancy for funded startups and as a leading voice in AI-powered marketing. We have deep expertise, proven case studies, and frameworks that work. What we don’t have is a systematic content engine that turns that expertise into visible, discoverable, trust-building content.

This role fills three critical gaps at once: product/tool demonstration videos that help clients and prospects understand what we do, a podcast that positions our founders and team as industry authorities, and a YouTube channel that becomes a compounding organic acquisition channel.

The right person isn’t just someone who can point a camera and edit in Premiere. It’s someone who understands content strategy, knows what makes a video watchable, can manage the production workflow end-to-end, and treats YouTube as a growth channel, not a content dump.

We’re not looking for a videographer. We’re looking for a one-person content production system who can own the entire pipeline from concept to published asset to performance tracking.

WHAT YOU’LL OWN

1. Tool & Product Demo Videos

Record crisp, professional screen recordings and walkthroughs of marketing tools, platforms, and AI workflows (Google Analytics, Search Console, SEMrush, Ahrefs, HubSpot, AI tools, etc.)
Create client onboarding videos that explain campaign setups, reporting dashboards, and deliverables
Build a library of short-form explainer videos (under 3 minutes) for tools, features, and how-tos
Produce comparison videos and reviews that position upGrowth as a knowledgeable, trusted voice

2. Podcast Production

Own the end-to-end production of the upGrowth podcast: research, guest booking support, recording, editing, publishing, and distribution
Record both in-person (Pune studio) and remote episodes with consistent audio quality
Create show notes, timestamps, pull quotes, and social clips from each episode
Manage podcast presence across Spotify, Apple Podcasts, YouTube, and other platforms
Track performance metrics and iterate on format, topics, and guest quality based on data

3. YouTube Channel Management

Develop and execute a YouTube content strategy focused on growth marketing, SEO, AI in marketing, and startup growth topics
Handle thumbnail design (or direct AI tools to create them), title optimization, and description writing following YouTube SEO best practices
Plan and maintain a consistent publishing calendar (minimum 2 videos/week across formats)
Analyze channel performance using YouTube Analytics: CTR, retention curves, traffic sources. Make data-driven decisions on content direction.
Repurpose long-form content into Shorts, Reels, LinkedIn clips, and Twitter/X snippets

4. Client Case Study Videos

Produce case study videos that tell the story of client results (e.g., Fi.Money, Scripbox, Lendingkart) in a compelling, visual format
Create before/after narratives using data visualization, screen recordings, and talking-head segments
Build a case study video library that the sales team can use in pitches and proposals

WHAT WE’RE LOOKING FOR

Hard requirements:

2+ years of experience creating video content professionally (agency, brand, YouTube creator, or freelance with strong portfolio)
Strong screen recording and tutorial video skills. You can make a Google Analytics walkthrough interesting, not mind-numbing.
Proficiency in video editing tools: DaVinci Resolve, Premiere Pro, CapCut, or Descript
Basic audio production skills: mic setup, noise removal, level balancing, and consistent audio quality across episodes
YouTube-native thinking. You understand thumbnails, hooks, retention, titles, and why most videos fail in the first 30 seconds.
Self-managed production workflow. You can plan, record, edit, and publish without needing someone to project-manage you.

Strong signals:

You run (or have run) your own YouTube channel. Even if it’s small, it shows you understand the platform from the inside.
Experience in marketing, SaaS, or tech content (not just entertainment or vlogging)
Comfort being on camera. Even better if you can host podcast episodes or be a secondary voice.
Familiarity with AI video tools: Descript, Opus Clip, Vizard, ElevenLabs, HeyGen, or similar
Understanding of SEO, digital marketing, or growth concepts (you’ll be recording content about these topics daily)
Graphic design skills for thumbnails, lower thirds, and motion graphics

What we don’t care about:

Fancy film school credentials. We care about output quality and consistency.
Whether you shoot on a RED camera. Most of our content is screen recordings, talking heads, and podcast formats. A good USB mic and a clean background matter more.

YOUR TOOLKIT

Recording: OBS, Loom, ScreenStudio, or Descript for screen capture
Editing: DaVinci Resolve / Premiere Pro / CapCut Pro / Descript
Audio: Audacity or Descript for podcast editing, basic mic and interface setup
Thumbnails: Canva Pro / Figma / Photoshop
AI tools: Opus Clip (repurposing), Descript (transcription/editing), Claude/ChatGPT (scripting and show notes)
Publishing: YouTube Studio, Spotify for Podcasters, podcast hosting platform
Analytics: YouTube Analytics, podcast analytics, social media metrics

HOW TO APPLY

Send us three things: (1) A link to 2-3 videos you’re most proud of (tool demos, tutorials, or podcast episodes preferred over cinematic work). (2) A rough 4-week content plan you’d execute if you started tomorrow at upGrowth. (3) A 2-minute Loom video introducing yourself. We want to see how you communicate and present on camera.

Apply to: [email protected]
Subject line: “Video Production Lead Application – [Your Name]”