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Transparent Growth Measurement (NPS)

Quarter-on-Quarter (QoQ) Growth Calculator

Measure your business performance over time with our Quarter-on-Quarter (QoQ) Growth Calculator.
Whether you’re tracking revenue, website traffic, leads, or app signups, this tool quickly reveals how your latest quarter compares to the previous one — helping you identify growth trends, seasonality, and momentum.

Why Use This Calculator?

 

  • Track Business Momentum: Easily measure how fast your key metrics are growing or declining quarter over quarter.
  • Identify Trends Early: Spot performance shifts and respond with agility to maintain consistent growth.
  • Simplify Reporting: Save time when preparing quarterly updates for investors, leadership, or clients.
  • Plan Smarter: Use growth percentages to forecast future performance and set realistic next-quarter goals.

Hmmm… looks like we can help you refine those numbers for better results and profitability!

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7 Important Metrics Every Startup Founder Should Care About

Do you all know that it’s more costly to acquire new prospects than to retain existing ones! That’s why extending your CLV is essential to a healthy business model & overall business strategy… Don’t believe us? Here is an Ebook on 7 vital metrics every startup founder should know – you need to read if you want to increase profitability, retention and overall ecommerce success.

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Why these 7 metrics are significant for your business and should be measured at regular intervals?

How to Use the Calculator – Step-by-Step

 

  1. Enter Previous Quarter Value – Add your last quarter’s total metric (e.g., total revenue, traffic, or signups).
  2. Enter Current Quarter Value – Input your latest quarter’s total for the same metric.
  3. Click “Calculate QoQ Growth” – The calculator instantly shows your growth rate as a percentage.

 

Understanding Results

 

The calculator displays your Quarter-on-Quarter Growth (%), revealing how your key metric has changed.

 

Result Range Interpretation Suggested Action
Above +10% Strong growth Consider scaling successful campaigns or strategies.
0% to +10% Stable performance Maintain consistency; focus on optimisation.
Below 0% Negative growth Investigate causes such as seasonality, spend shifts, or retention drops.

 

Industry Benchmarks

 

Typical quarter-on-quarter growth rates differ across industries. Use these general benchmarks as reference:

 

Industry Average QoQ Growth (%) Healthy Range
SaaS / Tech 8 – 15 % Moderate to strong
E-commerce 5 – 12 % Healthy sustained growth
Fintech 7 – 18 % Fast-scaling vertical
Media / Content 3 – 10 % Gradual audience expansion
Healthcare 2 – 6 % Steady, regulated growth

Practical Examples

Example:

Calculation:


 ((₹11,50,000 – ₹10,00,000) ÷ ₹10,00,000) × 100 = 15% QoQ Growth

 

Interpretation:


 A 15% QoQ growth indicates strong quarterly performance.
 If this pace continues, the next quarter projection would be:
 ₹11,50,000 × (1 + 0.15) = ₹13,22,500

Tips to Improve Quarterly Growth

 

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FAQ's

Answers to Frequently Asked Questions about CAC

How do I use the SEO & PPC Calculator?

Select the SEO or PPC section, enter your metrics like budget, conversion rate, and order value, then click Calculate to see traffic, conversions, and profit. You can also download the results for reporting or planning.

What values are required to calculate PPC results?

You’ll need your average cost per click (CPC), total PPC budget, expected conversion rate, and the average value of each sale.

How is the average cost per click calculated?

Divide your total ad spend by the number of clicks received. Most platforms, such as Google Ads or Facebook Ads, calculate this automatically.

How do I calculate PPC conversion rate?

Divide the number of conversions by total clicks, then multiply by 100. For example, 5 conversions from 200 clicks = 2.5%.

What if I don’t know my conversion rate?

If you’re unsure, start with an industry benchmark. E-commerce typically sees 2–5%, while B2B lead gen may range from 5–10%.

How is PPC traffic estimated?

Divide your total PPC budget by your average CPC. This will give you an estimate of the number of visitors your budget can drive.

Can I use this for Facebook or LinkedIn ads?

Yes. In the PPC section, enter your average CPC and campaign data. The platform doesn’t matter as long as it’s CPC-based.

How much does a Google ad cost?

Google Ads vary by industry. Local services may pay ₹15–₹40 per click, while competitive B2B keywords can cost ₹100 or more.

How is the SEO budget calculated?

SEO spending is based on your site’s needs—content, links, technical work, and more. Budgets typically range from ₹15,000 to ₹1,00,000+ monthly.

Can this calculator work for any business type?

Yes. Whether you’re a startup, SaaS company, e-commerce brand, or local service provider, it’s designed for flexibility.

Does this tool include lifetime value?

No, this calculator estimates monthly returns. For lifetime value, use our Customer Lifetime Value Calculator.

Keep Going!

You’ve crunched the numbers, and the results are in! Now, it’s time to turn those customer insights into your secret weapon. Ready to take the next step?

Schedule a call

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Keep Going!

You’ve crunched the numbers, and the results are in! Now, it’s time to turn those customer insights into your secret weapon. Ready to take the next step?

Schedule a call

Try other calculators

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