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You’ll see two outputs:
Use these average growth rates as reference points when planning.
| Sector | Healthy MoM Growth | Strong QoQ Growth | Notes |
| SaaS / Tech | 6–10% | 20–35% | Fast compounding user and revenue base |
| E-commerce | 5–8% | 15–25% | Consistent campaign-driven growth |
| Fintech | 7–12% | 25–40% | High velocity early-stage scale-up |
| Services / Agencies | 3–6% | 10–18% | Steady, sustainable expansion |
| Media / Content | 2–5% | 8–15% | Gradual but consistent audience build |
Example:
Projection Table:
| Month | Projected Value (₹) |
| 1 | 1,12,250 |
| 2 | 1,25,950 |
| 3 | 1,41,100 |
| 4 | 1,57,850 |
| 5 | 1,76,350 |
| 6 | 1,97,000 |
Interpretation:
To double your metric in 6 months, you need to maintain roughly 12.25% growth per month.


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Answers to Frequently Asked Questions about CAC
Select the SEO or PPC section, enter your metrics like budget, conversion rate, and order value, then click Calculate to see traffic, conversions, and profit. You can also download the results for reporting or planning.
You’ll need your average cost per click (CPC), total PPC budget, expected conversion rate, and the average value of each sale.
Divide your total ad spend by the number of clicks received. Most platforms, such as Google Ads or Facebook Ads, calculate this automatically.
Divide the number of conversions by total clicks, then multiply by 100. For example, 5 conversions from 200 clicks = 2.5%.
If you’re unsure, start with an industry benchmark. E-commerce typically sees 2–5%, while B2B lead gen may range from 5–10%.
Divide your total PPC budget by your average CPC. This will give you an estimate of the number of visitors your budget can drive.
Yes. In the PPC section, enter your average CPC and campaign data. The platform doesn’t matter as long as it’s CPC-based.
Google Ads vary by industry. Local services may pay ₹15–₹40 per click, while competitive B2B keywords can cost ₹100 or more.
SEO spending is based on your site’s needs—content, links, technical work, and more. Budgets typically range from ₹15,000 to ₹1,00,000+ monthly.
Yes. Whether you’re a startup, SaaS company, e-commerce brand, or local service provider, it’s designed for flexibility.
No, this calculator estimates monthly returns. For lifetime value, use our Customer Lifetime Value Calculator.