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Transparent Growth Measurement (NPS)

Campaign Lift Calculator (Before vs After)

Want to quickly measure the real impact of your latest marketing campaign, product launch, or A/B test?
The Campaign Lift Calculator helps you quantify improvement by comparing performance before vs. after your initiative,  revealing both absolute and percentage growth in key metrics such as conversions, signups, or revenue.

Why Use This Calculator?

 

  • Instant Clarity: Quickly understand if your campaign produced a measurable impact.
  • Quantify Uplift: Translate changes in performance into concrete growth percentages.
  • Simplify Reporting: Use clear lift metrics in decks, dashboards, and stakeholder updates.
  • Apply Across Channels: Works for ads, emails, feature launches, CRO experiments, or any measurable campaign.

Hmmm… looks like we can help you refine those numbers for better results and profitability!

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7 Important Metrics Every Startup Founder Should Care About

Do you all know that it’s more costly to acquire new prospects than to retain existing ones! That’s why extending your CLV is essential to a healthy business model & overall business strategy… Don’t believe us? Here is an Ebook on 7 vital metrics every startup founder should know – you need to read if you want to increase profitability, retention and overall ecommerce success.

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Why these 7 metrics are significant for your business and should be measured at regular intervals?

How to Use the Calculator – Step-by-Step

 

 

Understanding Results

 

You’ll see two key outputs:

 

Industry Benchmarks (Typical Campaign Lifts)

 

Channel / Type Average Lift Range Interpretation
Paid Ad Campaigns 10% – 35% Moderate to strong improvement
Email Marketing 5% – 25% Depends on segmentation & offer strength
Product Feature Launch 15% – 40% Indicates strong user engagement
CRO / Landing Page Test 8% – 30% Reflects UX and conversion quality
Social Media Push 5% – 20% Measures content resonance and timing

 

Practical Examples

 

Example:

Step 1:
 Absolute Lift = 3,200 – 2,500 = 700

Step 2:
 Lift % = ((3,200 – 2,500) ÷ 2,500) × 100 = 28%

Final Output Message:

“Your campaign increased signups by 28% compared to the previous period.”

 

Tips to Improve Campaign Lift

 

 

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FAQ's

Answers to Frequently Asked Questions about CAC

How do I use the SEO & PPC Calculator?

Select the SEO or PPC section, enter your metrics like budget, conversion rate, and order value, then click Calculate to see traffic, conversions, and profit. You can also download the results for reporting or planning.

What values are required to calculate PPC results?

You’ll need your average cost per click (CPC), total PPC budget, expected conversion rate, and the average value of each sale.

How is the average cost per click calculated?

Divide your total ad spend by the number of clicks received. Most platforms, such as Google Ads or Facebook Ads, calculate this automatically.

How do I calculate PPC conversion rate?

Divide the number of conversions by total clicks, then multiply by 100. For example, 5 conversions from 200 clicks = 2.5%.

What if I don’t know my conversion rate?

If you’re unsure, start with an industry benchmark. E-commerce typically sees 2–5%, while B2B lead gen may range from 5–10%.

How is PPC traffic estimated?

Divide your total PPC budget by your average CPC. This will give you an estimate of the number of visitors your budget can drive.

Can I use this for Facebook or LinkedIn ads?

Yes. In the PPC section, enter your average CPC and campaign data. The platform doesn’t matter as long as it’s CPC-based.

How much does a Google ad cost?

Google Ads vary by industry. Local services may pay ₹15–₹40 per click, while competitive B2B keywords can cost ₹100 or more.

How is the SEO budget calculated?

SEO spending is based on your site’s needs—content, links, technical work, and more. Budgets typically range from ₹15,000 to ₹1,00,000+ monthly.

Can this calculator work for any business type?

Yes. Whether you’re a startup, SaaS company, e-commerce brand, or local service provider, it’s designed for flexibility.

Does this tool include lifetime value?

No, this calculator estimates monthly returns. For lifetime value, use our Customer Lifetime Value Calculator.

Keep Going!

You’ve crunched the numbers, and the results are in! Now, it’s time to turn those customer insights into your secret weapon. Ready to take the next step?

Schedule a call

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Keep Going!

You’ve crunched the numbers, and the results are in! Now, it’s time to turn those customer insights into your secret weapon. Ready to take the next step?

Schedule a call

Try other calculators

×
Contact Us