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Transparent Growth Measurement (NPS)

Active User Growth Calculator (WAU, DAU, MAU)

For product-led and SaaS teams, tracking active users is the pulse of engagement.
The Active User Growth Calculator helps you measure growth across your key activity metrics — Daily Active Users (DAU), Weekly Active Users (WAU), and Monthly Active Users (MAU).
It reveals whether your user base is expanding steadily or showing signs of shallow engagement.

Why Use This Calculator?

 

  • Monitor Product Health: Understand if engagement is improving across different activity windows.
  • Identify Retention Gaps: Compare DAU, WAU, and MAU growth to uncover user stickiness or churn patterns.
  • Quantify Feature Impact: See how product updates affect usage frequency over time.
  • Inform Growth Strategies: Use growth data to decide where to focus — acquisition, activation, or retention.

Hmmm… looks like we can help you refine those numbers for better results and profitability!

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7 Important Metrics Every Startup Founder Should Care About

Do you all know that it’s more costly to acquire new prospects than to retain existing ones! That’s why extending your CLV is essential to a healthy business model & overall business strategy… Don’t believe us? Here is an Ebook on 7 vital metrics every startup founder should know – you need to read if you want to increase profitability, retention and overall ecommerce success.

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Why these 7 metrics are significant for your business and should be measured at regular intervals?

How to Use the Calculator – Step-by-Step

 

  1. Enter Previous Period Values – Input your DAU, WAU, and MAU from the last measured period (week, month, or quarter).
  2. Enter Current Period Values – Add the latest DAU, WAU, and MAU metrics.
  3. Click “Calculate Growth.”

The tool computes the growth percentage for each metric.

 

Understanding SEO & PPC Results

 

For each metric, you’ll see:

Metric Interpretation
DAU Growth % Measures daily engagement consistency.
WAU Growth % Captures mid-term activity trends.
MAU Growth % Reflects overall platform reach and adoption.

Example Output Message:

“MAU is growing faster than DAU, which may indicate wider reach but shallower daily engagement.”

 

Industry Benchmarks (Typical Active User Growth Patterns)

 

Product Type DAU Growth (avg) WAU Growth (avg) MAU Growth (avg) Interpretation
SaaS / B2B 3–6% 5–8% 8–12% Balanced engagement across cycles
Mobile Apps 5–10% 10–15% 15–25% Fast-paced user acquisition
Fintech 4–8% 6–10% 10–18% Healthy engagement spread
E-commerce 3–7% 5–9% 10–15% Steady seasonal shifts
Gaming / Entertainment 10–20% 15–25% 25–40% High-velocity engagement

Practical Examples

 

Example Data:

Metric Previous Period Current Period
DAU 4,000 4,800
WAU 9,000 10,200
MAU 20,000 23,000

 

Step 1 – Calculate Growth

 

Step 2 – Interpretation:

“DAU and WAU are growing steadily, but MAU growth is slightly higher — suggesting new user acquisition is outpacing deep engagement.”

 

Tips to Improve Active User Growth

 

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FAQ's

Answers to Frequently Asked Questions about CAC

How do I use the SEO & PPC Calculator?

Select the SEO or PPC section, enter your metrics like budget, conversion rate, and order value, then click Calculate to see traffic, conversions, and profit. You can also download the results for reporting or planning.

What values are required to calculate PPC results?

You’ll need your average cost per click (CPC), total PPC budget, expected conversion rate, and the average value of each sale.

How is the average cost per click calculated?

Divide your total ad spend by the number of clicks received. Most platforms, such as Google Ads or Facebook Ads, calculate this automatically.

How do I calculate PPC conversion rate?

Divide the number of conversions by total clicks, then multiply by 100. For example, 5 conversions from 200 clicks = 2.5%.

What if I don’t know my conversion rate?

If you’re unsure, start with an industry benchmark. E-commerce typically sees 2–5%, while B2B lead gen may range from 5–10%.

How is PPC traffic estimated?

Divide your total PPC budget by your average CPC. This will give you an estimate of the number of visitors your budget can drive.

Can I use this for Facebook or LinkedIn ads?

Yes. In the PPC section, enter your average CPC and campaign data. The platform doesn’t matter as long as it’s CPC-based.

How much does a Google ad cost?

Google Ads vary by industry. Local services may pay ₹15–₹40 per click, while competitive B2B keywords can cost ₹100 or more.

How is the SEO budget calculated?

SEO spending is based on your site’s needs—content, links, technical work, and more. Budgets typically range from ₹15,000 to ₹1,00,000+ monthly.

Can this calculator work for any business type?

Yes. Whether you’re a startup, SaaS company, e-commerce brand, or local service provider, it’s designed for flexibility.

Does this tool include lifetime value?

No, this calculator estimates monthly returns. For lifetime value, use our Customer Lifetime Value Calculator.

Keep Going!

You’ve crunched the numbers, and the results are in! Now, it’s time to turn those customer insights into your secret weapon. Ready to take the next step?

Schedule a call

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Keep Going!

You’ve crunched the numbers, and the results are in! Now, it’s time to turn those customer insights into your secret weapon. Ready to take the next step?

Schedule a call

Try other calculators

×
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