Performance Marketing Budget Calculator

How to Use the Calculator – Step-by-Step

1. Enter Your Business Details – Provide baseline metrics such as benchmark cost per lead and an average deal value. 
2. Choose Target Type – Select whether you’re calculating a lead target or revenue target per month. 
3. Set Competition Level & Focus – Pick the market competition and media focus to adjust budget recommendations. 
4. Choose Optimisation Approach – Decide between aggressive growth or efficiency-first planning. 
5. Click “Calculate” – The calculator displays your recommended monthly performance marketing budget and estimated leads, CPL, and expected revenue. 

Understanding Results

Once you click Calculate, you’ll see a recommended monthly ad budget range tailored to your inputs.
This budget reflects your target leads or revenue, underlying cost benchmarks, market competition, and campaign focus — giving you a practical funding range for performance campaigns.

Alongside the budget, the tool also estimates:

• Estimated CPL (Cost per Lead) based on benchmarks or your override data 
• Leads Needed to hit your goals 
• Projected Customers & Revenue based on conversion assumptions 
• Suggested Channel Split across search, social, or retargeting workstreams.
  

Result Interpretation

Here’s how to interpret your recommended budget:

Above Recommended Range
A higher budget range usually indicates competitive markets or ambitious growth goals. You may want to phase campaigns or secure additional internal resources.

At or Near Recommended Range
Your budget matches your goals and market dynamics — a balanced starting point. Focus on execution quality and tracking before scaling further.

Below Recommended Range
A lower budget range suggests modest targets or low competition. Ensure you’re investing enough to build meaningful traction and avoid underfunding key acquisition channels.

Industry Budget Benchmarks

Below are general monthly performance marketing budget ranges you can use as benchmarks. Actual budgets depend on industry, competition, and channel costs.

Note: These benchmarks are general estimates. Your actual performance marketing budget may vary due to audience size, competition, CPC & CPA rates, and platform pricing dynamics.

Tips to Improve Performance Marketing Outcomes

• Test & Iterate Quickly: Run A/B tests on creatives, audiences, and bidding strategies each cycle to find efficient combinations.
  
  
• Track Conversions Accurately: Use reliable tracking and attribution to see what’s truly driving leads or revenue.

• Balance Brand + Performance: While performance spend drives immediate outcomes, pairing it with brand messaging can enhance recall and reduce CPA.

• Monitor & Adjust Monthly: Recalibrate budgets monthly based on ROI, seasonal trends, and platform performance to avoid overspending.