Linkedin vs Google Ads Calculator

How to use the calculator

• Select your industry from the dropdown. The calculator applies industry-specific CPL benchmarks and conversion rates for both platforms based on your selection.
• Enter your monthly budget in rupees. This is the total amount available across both platforms and is used to model estimated leads and cost per lead for each.
• Choose your target audience size. Options range from niche decision-maker segments up to broader mass market audiences and affect reach and frequency estimates for both platforms.
• Select your primary goal, such as brand awareness, lead generation, or pipeline acceleration. This influences how the calculator weights the platform comparison.
• Enter your average deal size in rupees and select your sales cycle length. These inputs drive the pipeline value calculation and the recommended action output.
• Select your current ad platform, then click “Calculate platform ROI” to generate your side-by-side comparison, lead generation efficiency chart, 6-month pipeline value, recommended action, and suggested budget split.

Result interpretation

Industry benchmarks

Figures reflect India market benchmarks as of 2026. CPL varies based on targeting precision, ad quality, landing page conversion rate, and competitive density in your category.

Tips

• If your average deal size is above Rs. 5,00,000, weight your budget toward LinkedIn. Higher deal values justify the higher CPL because each converted lead carries significantly more pipeline value.
• For brand awareness goals with a broad audience, Google Ads typically delivers more reach per rupee. For targeted decision-maker outreach with a defined ICP, LinkedIn’s audience filters justify the premium CPL.
• Do not evaluate platforms on CPL alone. A lower CPL means nothing if the leads do not match your buyer profile. Use the pipeline value output to compare quality-adjusted outcomes.
• If you are currently using one platform, run the calculator with your actual monthly spend to see how much pipeline you may be leaving behind by not testing the other platform.
• Use the suggested budget split as a starting point for a 90-day test. Run both platforms at the recommended allocation, measure actual CPL against the benchmarks shown, and rebalance after three months of data.