Goodreads: Navigating through the Digital Marketing Universe

YouTube is the second-largest search engine on the planet. And most brands treat it like a social media channel, dumping corporate videos and hoping something sticks. That’s not a strategy. That’s a waste of production budget. The brands winning on YouTube in 2026 aren’t producing the most content. They’re producing the most searchable content. There’s […]

Most companies don’t have a growth engine. They have a collection of disconnected marketing tactics managed by people who don’t talk to each other. The SEO team publishes content that the paid team doesn’t know about. The email team sends campaigns with messaging that contradicts the landing pages. The sales team complains about lead quality […]

Scaling startup marketing from 0 to 1 means building a repeatable system that turns marketing spend into predictable revenue. It requires getting four things right in sequence: positioning that resonates with a specific buyer, one or two channels that produce leads at an acceptable cost, unit economics that prove the model works, and a team […]

The traditional playbook of burning VC money on install campaigns died sometime in 2024. Cost per install for fintech apps in India now ranges from Rs 80-250, depending on the category, and 60-70% of those installs never complete KYC. The companies winning aren’t spending more. They’re spending smarter by targeting high-intent users through content, building […]

SEO hasn’t disappeared. It’s changed shape. Traditional SEO focused on getting your website to appear in the ten blue links on Google’s results page. That model still exists, but it’s no longer the complete picture. Google now serves AI Overviews above organic results for an increasing share of queries. Featured snippets, knowledge panels, People Also […]

Pune’s agency ecosystem has a distinct character. The city’s IT corridor brought a concentration of SaaS companies, fintech startups, and technology businesses that demand performance-oriented marketing rather than brand-only campaigns. This shaped the local agency talent pool toward data-driven, conversion-focused work. The flip side: Pune also has a massive oversupply of low-cost agencies and freelancers […]