Goodreads: Navigating through the Digital Marketing Universe

Fintech marketing costs two to five times more than SaaS marketing because every touchpoint requires trust-building that other industries take for granted. You are asking people to hand over their money, their financial data, or both. These ten free calculators model the unique economics of financial services marketing where compliance costs, trust friction, and regulatory […]

Paid media teams operate on instinct more often than they admit. The Performance Marketing ROAS Simulator changes that by projecting true full-funnel ROAS from your actual spend, CPL, and conversion data. Not the inflated platform-reported numbers. The real ones. These ten free calculators cover every paid media decision from channel selection to creative testing velocity. […]

Generative Engine Optimisation (GEO) is the practice of optimising your content to get cited by AI platforms like ChatGPT, Perplexity, Google AI Overviews, and Claude. Unlike traditional SEO which optimises for clicks, GEO optimises for citations. These seven free calculators help you measure the revenue impact of AI search visibility and prioritise your GEO investment. […]

SEO generates an average of 53% of all website traffic, yet most teams cannot quantify its revenue impact beyond “rankings went up.” These ten free SEO ROI calculators translate organic search metrics into revenue projections, decay models, and opportunity costs. Input your actual analytics data and get projections you can present to your CFO. We […]

SaaS marketing efficiency comes down to four numbers: how much you spend to acquire a customer (CAC), how much that customer is worth over their lifetime (LTV), how fast they leave (churn), and how efficiently you convert trials to paid (activation rate). These 10 free calculators let you model all four and the interactions between […]

The average marketing team wastes 26% of its budget on channels that do not convert. A free marketing ROI calculator eliminates that waste by showing you exactly which channels, campaigns, and strategies generate returns before you spend a rupee. We built 130 free simulators covering every marketing function, vertical, and decision point. No signup, no […]