Goodreads: Navigating through the Digital Marketing Universe

YouTube remains one of the most dynamic platforms for brands and creators. In 2026, the platform offers multiple content formats, primarily Shorts and long-form videos, each with unique engagement patterns and monetization potential. While Shorts are perfect for quick engagement and viral reach, long-form videos typically generate higher ad revenue per view and stronger audience […]

YouTube has grown into a complex ecosystem where views alone no longer guarantee revenue. In 2026, monetization will depend on a combination of factors, including ad formats, audience engagement, niche-specific CPMs, and additional streams such as memberships, sponsorships, and Shorts. For creators and marketers, understanding how these factors interplay is essential. Not only does this […]

When it comes to YouTube monetization, one key metric drives everything: CPM (Cost Per Mille), or the cost per thousand impressions. It’s the heartbeat of ad-based revenue, showing how much advertisers are willing to pay to reach 1,000 viewers on your content. But CPM isn’t a fixed value. Two channels with identical views can earn […]

YouTube remains one of the most powerful platforms for marketers, creators, and brands, offering a diverse range of monetization opportunities. Simply generating views isn’t enough; understanding what drives revenue and how to forecast earnings is critical. In 2026, monetization will depend on multiple factors, including ad formats, audience engagement, niche CPM, and alternative revenue streams […]

Investors and stakeholders want more than just numbers; they want to understand how and why your business is growing. Year-on-year (YOY) growth is a powerful metric for showing performance over time, but presenting it effectively requires clarity, context, and insights into marketing efficiency. In this blog, we’ll demonstrate how to package YOY growth for board […]

YOY growth shows whether your business is expanding or contracting over time, but it doesn’t reveal how efficiently you acquire and retain customers. CLTV tells you how much revenue a customer generates over their lifetime, while CAC tells you how much it costs to acquire that customer. By analyzing these metrics together, marketers can understand […]