Goodreads: Navigating through the Digital Marketing Universe

Search behaviour in fintech is evolving rapidly. Buyers increasingly rely on AI systems to answer questions about banking, lending, payments, and wealth management, rather than navigating traditional Google search results. AI evaluates content based on meaning, credibility, and trust signals, creating a fundamentally different discovery landscape for fintech brands. This blog explores the key differences […]

Search behaviour in fintech has changed quietly but fundamentally. Buyers no longer rely only on search result pages to evaluate financial products. Increasingly, they ask AI systems direct questions and expect clear, confident answers. AI crawlers read fintech content not just to index it, but to decide whether it is trustworthy enough to shape those […]

The way buyers discover fintech products has fundamentally changed. When someone asks ChatGPT, “What is the best business banking platform for startups?” or queries Perplexity about “How do neobanks compare to traditional banks?”, they no longer have to click through 10 blue links. They receive synthesized answers drawn from authoritative sources, complete with inline citations. […]

For years, fintech growth was synonymous with velocity. Raise capital, spend aggressively on customer acquisition, scale users at any cost, and defer profitability until market dominance is achieved. Between 2015 and 2021, this playbook attracted billions in venture funding and created dozens of unicorn valuations. That era is over. The macroeconomic shift that began in […]

For years, fintech growth teams relied heavily on performance marketing to scale quickly. Paid search, paid social, and app install campaigns promised predictable pipelines and fast results. In early-stage markets, this approach worked well enough to justify aggressive budget allocation. That reality has changed. Fintech buyers today are more cautious, more informed, and more regulated […]

FinTech growth has traditionally focused on quick sign-ups and fast onboarding. Many companies optimized campaigns for awareness or registration numbers, assuming adoption would follow automatically. However, in regulated environments, this approach is increasingly ineffective. Rushed processes and unclear journeys lead to drop-offs, incomplete onboarding, and weakened trust. Customer journey mapping helps visualize every touchpoint a […]