Goodreads: Navigating through the Digital Marketing Universe

Most companies don’t fail because their product is weak. They fail because their go-to-market strategy doesn’t match the market reality. This becomes painfully clear when businesses expand into complex, fast-growing regions like Asia or India. Strategies that work in the US or Europe often collapse when faced with fragmented demand, price sensitivity, regulatory constraints, and […]

Many fintech products enter the market with validated demand, competitive pricing, and experienced teams, yet adoption stalls after launch. Marketing channels are activated, sales pipelines are built, and partnerships are announced. Growth still plateaus. The root cause is rarely messaging or execution. It is almost always a mismatch between the fintech business model and the […]

FinTech growth is no longer just about acquiring users faster; it’s about acquiring the right users, at the right cost, with a GTM motion that can scale sustainably. Over the last decade, many FinTechs have relied heavily on sales teams, channel partnerships, and performance marketing to fuel growth. That playbook is now under pressure. At […]

Many fintech launches fail despite strong execution. Demand is validated. Products are competitive. GTM plans follow proven SaaS playbooks. Adoption still stalls. The issue is not execution quality but framework mismatch. Fintech products require trust establishment before feature evaluation. Standard SaaS GTM models assume immediate trial willingness, which does not exist in regulated, trust-constrained markets. […]

A fintech growth director recently described their team’s decision paralysis. They had dashboard access to user behaviour, conversion funnels, channel performance, and cohort analytics. Yet critical decisions still took days. By the time analysis concluded, competitors had adjusted pricing, launched campaigns, or captured emerging segments. The team had data abundance but decision poverty. This scenario […]

For years, performance marketing fuelled fintech growth. Paid search, app install campaigns, and aggressive retargeting delivered predictable volume, helping fintechs scale fast in capital-rich markets. As long as CAC was tolerated and growth mattered more than efficiency, this model worked. In 2025–2026, the economics have changed. Rising acquisition costs, longer payback periods, and weaker cohort […]