A score between 60–75 (like 64/100) indicates the consultant has potential but has ‘partial ownership gaps.’ You should proceed with caution and clarify decision ownership before hiring.
A consultant who scaled an enterprise firm may fail in a scrappy startup environment. You need someone who understands the specific constraints and levers of your current revenue stage.
These are specific areas—like inconsistent execution depth or gut-driven decisions—that suggest the consultant may not be able to provide a predictable ROI.
Ask the consultant: “When a campaign underperforms, who makes the final call on the pivot, and how quickly is that decision documented?”
Ideally, yes. Transparent, outcome-aligned pricing ensures the consultant is incentivized to hit your KPIs rather than just billing for hours spent.