A conversion leak is any point in your customer journey—from the ad click to the final thank-you page—where potential customers drop off due to technical errors or poor messaging.
It is based on historical benchmarks. For example, fixing broken tracking or aligning search intent typically results in a 30-50% improvement in reported performance.
No, this is a self-diagnostic tool. You provide the high-level metrics, and the AI identifies the likely blockers based on those data points.
Because without accurate tracking, Google’s Smart Bidding cannot learn. If the data is broken, the algorithm will continue to spend money on low-quality traffic.
We recommend a diagnostic check every time you launch a new campaign or if you see a sudden dip in ROAS (Return on Ad Spend).