Smart Search Analytics

Analyze Data

How It Works – Step by Step

1. Upload Your Data. Import your current GSC export (CSV or XLSX, up to 100k rows). Optionally, upload a previous export for trend analysis.
2. Add Brand Name (Optional). Segment results into branded and non-branded queries.
3. Analyze Locally. The app processes data in your browser without sending it to servers.
4. Review Outputs. Explore queries by intent, landing page performance, and cannibalization risks.
5. Generate Actionable Insights. Use the AI-powered content brief generator to create immediate content plans.

Understanding Your Results

When you run your analysis, the app outputs:

• Core Metrics. Total clicks, impressions, average CTR, and average position.
• Intent Clusters. Queries are grouped by informational, commercial investigation, transactional, problem-solving, and other categories.
• Top Opportunity Clusters. Segments with high impressions but low CTR, where optimized content can drive growth.
• Landing Page Insights. Pages ranked by clicks, impressions, and average position, showing which URLs are driving visibility.
• Top Cannibalization Risks. Queries where multiple pages compete for the same ranking opportunity. Consolidating them may improve performance.

How to Use Your Analysis

• Prioritize with the Treemap: Focus on clusters with high impressions but low CTR for quick improvements.
• Evaluate Page-Level Performance: Switch to the landing page view and check if your most essential URLs align with intent clusters.
• Resolve Cannibalization: Use the cannibalization table to identify competing URLs and consolidate them where necessary.
• Build Content Plans: Use the AI-generated briefs to act quickly on opportunity clusters.
• Track Over Time: Upload past exports to measure how CTR, impressions, and positions evolve.

When to Use This App

• Monthly or quarterly SEO audits.
• Finding low-CTR query clusters with high impression potential.
• Checking whether landing pages align with the correct search intent.
• Identifying cannibalization issues that reduce authority.
• Creating prioritized SEO roadmaps with actionable briefs.

SEO Industry Benchmarks 2025

Benchmarks provide context to measure whether your GSC performance is above or below expectations.

Note: CTR and positioning vary by industry and query type. Smart Search Analytics compares your data against these norms to highlight priority fixes.

Practical Examples

Example 1 – High-Impression Cluster with Low CTR

• Inputs: Cluster “Problem-Solving,” 571 impressions, 0.18% CTR.
• Output: Very low CTR compared to impression volume.
• Interpretation: Revise meta descriptions or titles, or publish targeted content to capture this demand.

Example 2 – Landing Page Underperformance

• Inputs: Top landing page shows 252,497 impressions, but CTR of only 0.37%.
• Output: High visibility but weak click-through.
• Interpretation: The page is surfacing for queries but failing to attract clicks. Refine SERP snippets and align content more closely with intent.

Example 3 – Cannibalization Risk

• Inputs: Query mapped to multiple product pages.
• Output: Impressions and clicks split across competing URLs.
• Interpretation: Consolidate into a single authoritative page or restructure targeting to improve rankings.

Growth Tips and Business Impact

• Prioritize by Opportunity. Use the treemap to spot clusters with high impressions but weak CTR for quick wins.
• Audit Landing Pages Regularly. Check if top pages are aligned with the correct intent or overloaded with multiple clusters.
• Address Cannibalization Early. Consolidate overlapping content before it reduces ranking authority.
• Use AI Briefs. Turn priority clusters into structured content briefs to accelerate execution.
• Track Branded vs. Non-Branded. Balance performance between awareness-driven queries and brand equity.
• Compare Across Periods. Upload historical data to measure changes in CTR, impressions, and positions over time.

Business Impact: By combining intent analysis with landing page and cannibalization insights, SEO teams can move beyond surface metrics and create strategies that improve visibility, engagement, and long-term growth.